Becky Donoghue

Sourced, built, and maintained relationships with influencers; coordinated collaborations and campaigns across multiple brands. Created static and video content using Adobe Creative Suite and Canva, producing average engagement rate of 6–7% for several brands. Managed and supported Instagram profile growth with personalised, relevant content and community management strategies. Planned photo shoot concepts and logistics, and worked with the paid media team to strategise and execute engaging ad campaigns.

Created and managed social-first content, leveraging platform trends, internet culture, and brand storytelling to increase reach and audience interaction. Monitored, analyzed, and reported on social performance metrics including engagement, reach, follower growth, and content effectiveness to inform data-driven decisions and optimize future campaigns and strategy. Collaborated cross-functionally with marketing, brand, creative, product, and sustainability teams to deliver integrated campaigns and support wider business objectives.

Worked as Social Media Manager / Social Media & Content Manager supporting influencer collaborations, content creation (static and video), and paid media coordination. Analysed engagement and performance and supported organic growth through community engagement and content alignment to brand goals.