Available to hire
I’m a results-driven Social Media Manager with over 4 years experience in the social media industry. I’m skilled and passionate about building engaged online communities, driving brand awareness, and delivering measurable growth through data-driven strategies. I have proven success in managing social media for a variety of industries (beauty, lifestyle, finance, pharmaceuticals), working with 40+ brands, optimising content to align with brand goals, and leveraging insights to adapt quickly to trends.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Social Media and Content Manager at Source (Wild, London)
February 1, 2026 - June 30, 2026Sourced, built, and maintained relationships with influencers; coordinated collaborations and campaigns across multiple brands. Created static and video content using Adobe Creative Suite and Canva, producing average engagement rate of 6–7% for several brands. Managed and supported Instagram profile growth with personalised, relevant content and community management strategies. Planned photo shoot concepts and logistics, and worked with the paid media team to strategise and execute engaging ad campaigns.
Social Media and Content Manager at Source
February 1, 2026 - June 1, 2026Created and managed social-first content, leveraging platform trends, internet culture, and brand storytelling to increase reach and audience interaction. Monitored, analyzed, and reported on social performance metrics including engagement, reach, follower growth, and content effectiveness to inform data-driven decisions and optimize future campaigns and strategy. Collaborated cross-functionally with marketing, brand, creative, product, and sustainability teams to deliver integrated campaigns and support wider business objectives.
Social Media Manager at Wild (London)
April 1, 2025 - February 1, 2026Worked as Social Media Manager / Social Media & Content Manager supporting influencer collaborations, content creation (static and video), and paid media coordination. Analysed engagement and performance and supported organic growth through community engagement and content alignment to brand goals.
Social Media Manager at Wild, London
April 1, 2025 - February 1, 2026Sourced, built, and maintained relationships with influencers; coordinated multiple collaborations and campaigns across a variety of brands. Created visual and video content using Adobe Creative Suite and Canva, supporting average engagement rates of 6–7% across several brands. Helped build and engage an Instagram profile with 650k+ followers by creating personalized, relevant content and implementing effective community management strategies. Planned the concepts and logistics for photoshoots and collaborated with the paid media team to strategize and execute engaging ad campaigns.
Social Media Specialist at Liberty Marketing
December 1, 2023 - March 31, 2025Led, developed, and implemented social media strategies that increased engagement rates by 100%+ across Instagram, TikTok and LinkedIn. Analysed monthly social performance and used trends/insights to inform future content strategy. Reviewed KPIs to evaluate content performance and optimise strategy through personalised content. Increased a beauty brand’s Instagram average engagement rate from 0.48% to 6.4% in under 3 months. Produced and reviewed performance reports using analytics tools.
SEO Specialist (Social Media) at Liberty Marketing, Cardiff
December 1, 2023 - March 1, 2025Supported social media and marketing activities through the development and execution of strategies aligned with audience growth and engagement goals. Contributed to ongoing review and analysis of KPIs and reporting for decision-making.
Junior Content and Social Media Specialist
June 1, 2022 - December 1, 2023Conducted keyword research to support content creation. Optimized website content, meta titles, and descriptions. Implemented internal linking strategies and assisted with content audits and updates aligned with SEO best practices. Performed backlink analysis using Ahrefs and SEMrush. Supported outreach for link-building campaigns and prepared regular performance reports using Google Analytics and Google Search Console, monitoring traffic, bounce rates, and conversions.
SEO Executive at Pinacle Marketing
January 1, 2022 - June 30, 2022Provided SEO support and reporting, including preparing regular performance reports using Google Analytics and Google Search Console. Monitored traffic, bounce rates and conversions, identifying traffic trends and opportunities to improve performance. Conducted keyword research to support content creation and implemented on-page SEO improvements (meta titles and descriptions). Supported internal linking strategy, assisted with content audits, and updated content for SEO best practices. Performed backlink analysis using Ahrefs or SEMrush and supported outreach for link-building campaigns.
Social Media Executive / SEO Executive at Pinnacle Marketing, Cardiff
January 1, 2022 - June 30, 2022Worked on social media and SEO initiatives, supporting content visibility and performance. Assisted with performance reporting using tools such as Google Analytics and Google Search Console, monitoring traffic, bounce rates, and conversions to identify emerging trends and support optimization decisions.
Social Media Manager at Milk & Blush
April 1, 2016 - December 31, 2019Led and managed social media strategy across Instagram, TikTok and Facebook/other channels. Created content and visual assets using Adobe Creative Suite and Canva. Built and engaged Instagram community (650k+ followers) by developing personalised, relevant content and community management approaches. Planned photo shoots and coordinated with paid media team to strategise and execute engaging ad campaigns. Generated average engagement rate of 6–7% across multiple brands and supported profile growth by implementing effective community engagement strategies.
Social Media Manager at Milk & Blush, Cardiff
April 1, 2016 - January 1, 2019Led, developed, and implemented social media strategies that increased engagement rates by over 100% across Instagram, TikTok, and LinkedIn. Analyzed monthly social media performance to identify trends and insights informing future content strategy. Reviewed and analyzed KPIs to evaluate content performance; increased average Instagram engagement rate from 0.48% to 6.4% in under three months using a more personalized approach. Regularly strategized with the paid media team and executed engaging campaigns. Conducted influencer/content collaborations and supported community management efforts.
Education
BA Graphic Communication at Bath Spa University
January 1, 2020 - January 1, 2022MBA (Strategic Marketing) at Metropolitan University
January 11, 2030 - July 29, 2026Graphic Communication at MBA Graphic Communication 2:1 (Bath Spa University)
January 11, 2030 - July 29, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Retail, Financial Services, Healthcare, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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