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Hi, I’m Becks Walker. I’m a growth-focused marketing leader with 10+ years of experience owning go-to-market strategy and revenue growth across the UK, EMEA, and US. I’ve acted as the central lead for multi-region launches, partnering with regional teams and cross-functional stakeholders to define strategy, execution, and performance. I translate customer, market, and category insight into clear GTM roadmaps, demand-generation plans, and success metrics that accelerate adoption, brand awareness, and revenue across markets. I’m passionate about building data-driven, high-velocity campaigns and leading teams to deliver measurable ROI.…Hi, I’m Becks Walker. I’m a growth-focused marketing leader with 10+ years of experience owning go-to-market strategy and revenue growth across the UK, EMEA, and US. I’ve acted as the central lead for multi-region launches, partnering with regional teams and cross-functional stakeholders to define strategy, execution, and performance. I translate customer, market, and category insight into clear GTM roadmaps, demand-generation plans, and success metrics that accelerate adoption, brand awareness, and revenue across markets. I’m passionate about building data-driven, high-velocity campaigns and leading teams to deliver measurable ROI.

Becks Walker

Digital Marketer, PPC Manager, Social Media Freelancer, +5

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Hi, I’m Becks Walker. I’m a growth-focused marketing leader with 10+ years of experience owning go-to-market strategy and revenue growth across the UK, EMEA, and US. I’ve acted as the central lead for multi-region launches, partnering with regional teams and cross-functional stakeholders to define strategy, execution, and performance. I translate customer, market, and category insight into clear GTM roadmaps, demand-generation plans, and success metrics that accelerate adoption, brand awareness, and revenue across markets. I’m passionate about building data-driven, high-velocity campaigns and leading teams to deliver measurable ROI.…Hi, I’m Becks Walker. I’m a growth-focused marketing leader with 10+ years of experience owning go-to-market strategy and revenue growth across the UK, EMEA, and US. I’ve acted as the central lead for multi-region launches, partnering with regional teams and cross-functional stakeholders to define strategy, execution, and performance. I translate customer, market, and category insight into clear GTM roadmaps, demand-generation plans, and success metrics that accelerate adoption, brand awareness, and revenue across markets. I’m passionate about building data-driven, high-velocity campaigns and leading teams to deliver measurable ROI.

Available to hire

Hi, I’m Becks Walker. I’m a growth-focused marketing leader with 10+ years of experience owning go-to-market strategy and revenue growth across the UK, EMEA, and US. I’ve acted as the central lead for multi-region launches, partnering with regional teams and cross-functional stakeholders to define strategy, execution, and performance.

I translate customer, market, and category insight into clear GTM roadmaps, demand-generation plans, and success metrics that accelerate adoption, brand awareness, and revenue across markets. I’m passionate about building data-driven, high-velocity campaigns and leading teams to deliver measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Marketing (Contract) at RISE Modern Wellness

September 1, 2024 - January 1, 2026

Brought in on a fixed-term contract to create and execute the grand opening go-to-market strategy for new US franchise locations and to accelerate revenue growth in existing markets. Owned full-funnel growth across multiple US markets—from awareness and acquisition through retention and payback—and led the entire marketing function on US time zones. Developed region-specific launch and always-on plans across paid media (Google Ads, Meta, TikTok), email, SMS, onsite and in-location, aligning with founders, commercial, and operations teams. Doubled revenue within 12 months and reduced CAC by 72% through structured experimentation across audiences, creative, offers, and landing-page experiences. Built GA4 and Looker Studio dashboards to track traffic, conversion, payback, and customer quality by market and channel to guide investment and optimization.

Head of Paid Media at Ality

January 1, 2020 - September 1, 2024

Owned EMEA performance and growth strategy for a portfolio of fashion, beauty, and lifestyle brands, supporting both market launches and ongoing growth. Delivered 233% revenue growth by designing and implementing test roadmaps across channels (Google, Meta, LinkedIn, TikTok), audiences, creative, and offers, and rolling out successful initiatives across regions. Managed £200K+ monthly media spend, setting targets and pacing plans against CAC, ROAS, CPL, and profitability. Partnered with client marketing, product, ecommerce, CRM, and sales teams to align acquisition campaigns with pipeline and revenue goals, improving lead quality and close rates. Led measurement, reporting, and insight generation, connecting paid media, onsite behavior, and commercial outcomes, and feeding recommendations into product, pricing, and merchandising decisions. Managed and developed a team of five specialists.

Senior Account Manager at Zenith UK

January 1, 2018 - December 31, 2019

Led digital investment strategy for £2.5M annual spend across 13 Reckitt Benckiser brands in the UK and EMEA, focusing on sales, CAC, and ROI rather than media outputs. Planned and executed multi-channel campaigns across Search, Shopping, Social, testing tactics across markets to identify scalable growth drivers. Worked with client marketing, e-commerce, and analytics teams to connect campaign performance to retailer and direct sales, refining attribution and informing future GTM decisions. Produced structured performance reviews and recommendations for senior brand and commercial stakeholders, highlighting insights, risks, and growth opportunities by market.

Senior Account Executive at Essence Global

January 1, 2017 - January 31, 2018

Managed multi-million quarterly Google Ads budgets for the Google Ads marketing team globally, balancing growth and efficiency across 20+ markets. Improved CAC by 15% through restructuring campaigns, refining bid strategies, and implementing systematic A/B tests on keywords, creative, and landing pages. Developed tiered market frameworks and reporting that enabled consistent comparison and smarter budget allocation across regions.

Marketing and Communications Executive at Worldline Global

August 1, 2014 - December 31, 2016

Supported brand and product campaigns with planning, execution, and post-campaign analysis, using internal and external data to evaluate effectiveness. Collaborated with product, sales, ecommerce, and CRM teams to align messaging, objectives, and success metrics across channels. Produced structured performance reviews and recommendations for senior stakeholders, highlighting insights, risks, and growth opportunities by market.