Website: https://www.twine.net/signin

DBS Lifelong Learning Festival — a campaign offering up to 90% off professional courses for DBS/POSB cardholders.

Conceptualised and led the visual direction for the campaign under the core idea: “Build your best self.”

Inspired by construction metaphors, the key visual depicts professionals in various fields shown mid-transformation — surrounded by scaffolding, cranes, tools, and miniature workers symbolising growth, effort, and upskilling. Each scene was tailored to represent different career paths such as finance, strategy, digital, and innovation.

Website: https://www.twine.net/signin

For the launch of DBS digiVault — a secure digital safe deposit solution — I created a 30-second explainer video fully crafted with the assistance of AI. Every keyframe was generated using AI tools, and the voiceover was also AI-generated based on a script developed by our copywriter — enabling an efficient yet high-quality production process.

The video was designed to communicate the ease and security of digiVault through clean, minimalist storytelling. It was fully adapted across various paid media channels, including social, display, and digital out-of-home — ensuring consistent impact across all platforms.

A customised version was also developed for POSB, with visuals and messaging tailored to better resonate with its heartland-focused audience.

Website: https://www.twine.net/signin

Led the end-to-end creative development for POSB’s Smart Buddy campaign — a full-suite marketing initiative spanning both owned and paid media.

The creative concept gamifies the idea of saving, using a vibrant, game-like world to engage kids. From concept to final execution, every visual asset in this campaign was designed and generated using AI tools, making it one of the bank’s first fully AI-led creative campaigns.

This campaign aimed to promote POSB’s Smart Buddy savings-matching initiative for students, helping to instill the habit of saving from a young age. Beyond digital and social platforms, the campaign gained traction with media coverage in The Straits Times, amplifying its reach and credibility.