Available to hire
Senior Product Design Lead with 12+ years of experience scaling Fintech platforms (11M+ users). Combines a deep academic foundation in HCI and Cognitive Science with practical product strategy. Renowned for anticipating complex edge cases and ensuring technical feasibility through seamless alignment with Engineering and QA teams. A dedicated Design Advocate (podcast host) who translates advanced theoretical concepts into precise, high-fidelity flows that drive measurable OKRs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Product Design Lead at Nobitex
April 1, 2024 - PresentLead User Engagement Tribe and a high-performance Product Trio of designers, driving design initiatives aligned to quarterly OKRs for a user base exceeding 11M. Drove end-to-end UX during mass events (e.g., Hamster listing) and ensured technical feasibility with Engineering and QA. Implemented leadership growth and scalable UX processes for high-traffic fintech contexts.
Senior Product Designer at Nobitex
April 1, 2023 - April 1, 2024Architected complex fintech platforms including the Social Trading ecosystem (5k+ experts) and the DEX (20k+ users), translating blockchain intricacies into intuitive, secure flows. Built a scalable design system for a 10-person team and established standardized handoff practices.
Senior Product Designer at Cafe Bazaar
April 1, 2022 - April 1, 2023Optimized fintech ecosystem (Bazaar Pay) by designing a B2B transaction console for 18,000 active vendors. Conducted heuristic evaluations on the payment gateway, improving Direct Debit adoption by 25% and increasing overall payment success through data-driven refinements. Led rapid MVP development for a celebrity-engagement platform (Fansee) from concept to launch in 3 months, establishing core interaction models.
Product Design Lead at Krypton
December 1, 2020 - April 1, 2022Led end-to-end design of an advanced trading platform (Spot/Order Book) across Web, Mobile, and Tablet. Delivered a robust Style Guide with Dark/Light themes, ensured accessibility, and collaborated within a 10-person agile squad. Conducted behavioral research with professional traders to inform UI hierarchy and resolved accessibility issues before handoff.
Product Design Lead at Agah e-Commerce Company
January 1, 2020 - December 1, 2020Architected a Design System for a B2B SaaS PIM platform, standardizing data visualization for rug vendors and enabling UI scalability across retailer networks. Managed end-to-end design for multiple verticals (Fintech, Crypto, Fashion E-commerce) and led a rapid redesign/deployment of a localized Open-Source Crypto Exchange (Landing & Home) within 2 months.
Senior Product Designer at RM Innovation
May 1, 2019 - February 1, 2020Optimized e-commerce funnels (Khazai Rugs) by restructuring IA and reducing bounce rates from 50% to ~30%. Conducted usability testing to address PDP confusion, implementing progressive disclosure for size/color attributes, significantly reducing cognitive load and abandonment. Delivered end-to-end design for 4 niche platforms and created comprehensive style guides.
UI/UX Designer at Iran Fara Bourse
August 1, 2018 - June 1, 2019Designed user interfaces for Iran’s exclusive OTC financial market; performed usability studies, improved information architecture, and collaborated with product and development teams to implement UI enhancements.
UI/UX Designer at SHEZAN Accelerator
August 1, 2017 - August 1, 2018Contributed UI/UX design and research support in a deep-tech accelerator, creating intuitive interfaces and prototypes to support cognitive science and biotech ventures.
Co-founder & Product Designer at Bestooran
January 1, 2017 - December 1, 2017Co-founded a UGC food review platform; led product design from concept through initial UI/branding, defining user flows and interaction models for scalable growth.
UI/UX & Graphic Designer at Movazi Pardaz
October 1, 2013 - March 1, 2015Designed a range of digital assets for an agency/freelance portfolio, including UI/UX work and graphic design across multiple client projects, shaping visual language and user experience.
Education
B.E. in Computer Engineering (Hardware) at Shahid Bahonar University of Kerman
September 1, 2011 - September 1, 2016Qualifications
Human-Computer Interaction – edx & Georgia Institute of Technology
January 11, 2030 - April 10, 2026UX Writing - Uxcel
January 11, 2030 - April 10, 2026Dynamic User Experience: Design and Usability – The Interaction Design Foundation
January 11, 2030 - April 10, 2026User Experience: The Beginner’s Guide – The Interaction Design Foundation
January 11, 2030 - April 10, 2026Enterprise Design Thinking Co-Creator – IBM
January 11, 2030 - April 10, 2026Enterprise Design Thinking Practitioner – IBM
January 11, 2030 - April 10, 2026Industry Experience
Financial Services, Software & Internet, Retail, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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