Available to hire
Digital Marketing Executive with hands-on experience in Meta and Google Ads for U.S. B2C Shopify and Hong Kong B2B campaigns.
Focused on performance marketing, including campaign setup, optimization, and analysis based on ROAS, conversions, and CTR. Familiar with GA4, basic SEO, and content creation using Canva, CapCut, and AI tools.
Experience Level
Language
Chinese
Advanced
English
Advanced
Malay
Intermediate
Work Experience
Freelance Performance Marketing Consultant at Self-Employed
July 1, 2023 - PresentManaged daily ad budgets up to CAD 1,200, driving significant monthly revenues for e-commerce clients. Improved performance metrics through budget reallocation and creative optimization, and developed marketing strategies for major sales periods.
Account Specialist/Digital Advertising Consultant at TDCX Thailand
June 1, 2024 - September 1, 2025Managed and optimized Google Ads and Meta Ads for Hong Kong advertisers, providing performance-driven consultation and strategic campaign management.
Inside Sales Specialist at Concentrix CVG Malaysia (TD SYNNEX)
July 1, 2023 - June 1, 2024Supported an Inside Sales role for Singapore market, managing SME accounts and conducting outbound sales for IT solutions.
Account Manager at Johnson Controls Retail Solutions
March 1, 2023 - July 1, 2023Expanded retail accounts by selling security solutions, managing existing client relationships, and preparing quotations.
Lead Development Representative at Webhelp Malaysia (Cisco Systems)
October 1, 2019 - January 1, 2022Supported Cisco as a Lead Development Representative; Qualified leads and managed sales communication.
Account Specialist / Digital Advertising Consultant at TDCX Thailand
June 1, 2024 - September 1, 2025Managed and optimized Google Ads and Meta Ads accounts for Hong Kong advertisers. Conducted daily consultations with advertisers to deliver optimization solutions and advertising strategy frameworks.
Inside Sales Representative at Salescode Malaysia (Paessler.com)
April 1, 2022 - February 1, 2023Handled business development for Greater China and APAC leads, conducting outbound prospecting and managing the full sales cycle.
Founder at Audio Express Enterprise
June 1, 2011 - December 1, 2018Founded a startup specializing in automotive accessories, overseeing operations from product sourcing to sales and financial management.
Sales Executive at Stallion Enterprise
January 1, 2006 - June 1, 2011Managed retail sales and operations for automotive products, later transitioning from technician to sales.
Education
Bachelor’s Degree at University College Sedaya International (UCSI)
January 1, 2001 - December 1, 2004Bachelor’s Degree at University College Sedaya International (UCSI)
December 1, 2001 - December 1, 2004Qualifications
Digital Marketing Professional Certification
February 1, 2023 - March 1, 2023Certificate in Advertising Campaign Management
April 1, 2023 - December 23, 2025Certificate in Social Media Marketing
May 1, 2023 - December 23, 2025Meta Certified Digital Marketing Associate
July 1, 2024 - July 1, 2026Google Ads Search Certification
December 1, 2025 - December 1, 2026Digital Marketing Professional Certification
February 1, 2023 - March 1, 2023Certificate in Advertising Campaign Management
April 1, 2023 - December 25, 2025Certificate in Social Media Marketing
May 1, 2023 - December 25, 2025Meta Certified Digital Marketing Associate
July 1, 2024 - July 1, 2026Google Ads Search Certification
December 1, 2025 - December 1, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods
Experience Level
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