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I’m an Art Director with 13+ years of experience translating insight into design systems that move hearts and markets. I create campaigns, rebrands, and packaging ecosystems that balance structure with emotion for beauty, wellness, and healthcare brands across India, UAE, and Canada. Guided by empathy and precision, I lead creative direction that’s both intelligent and instinctive. I excel at turning strategy into scalable visual systems and compelling stories across channels, from packaging to digital to retail experiences.…I’m an Art Director with 13+ years of experience translating insight into design systems that move hearts and markets. I create campaigns, rebrands, and packaging ecosystems that balance structure with emotion for beauty, wellness, and healthcare brands across India, UAE, and Canada. Guided by empathy and precision, I lead creative direction that’s both intelligent and instinctive. I excel at turning strategy into scalable visual systems and compelling stories across channels, from packaging to digital to retail experiences.

Sonakshi Gupta

Art Director, Creative Director, Graphic Designer, +2

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I’m an Art Director with 13+ years of experience translating insight into design systems that move hearts and markets. I create campaigns, rebrands, and packaging ecosystems that balance structure with emotion for beauty, wellness, and healthcare brands across India, UAE, and Canada. Guided by empathy and precision, I lead creative direction that’s both intelligent and instinctive. I excel at turning strategy into scalable visual systems and compelling stories across channels, from packaging to digital to retail experiences.…I’m an Art Director with 13+ years of experience translating insight into design systems that move hearts and markets. I create campaigns, rebrands, and packaging ecosystems that balance structure with emotion for beauty, wellness, and healthcare brands across India, UAE, and Canada. Guided by empathy and precision, I lead creative direction that’s both intelligent and instinctive. I excel at turning strategy into scalable visual systems and compelling stories across channels, from packaging to digital to retail experiences.

Available to hire

I’m an Art Director with 13+ years of experience translating insight into design systems that move hearts and markets. I create campaigns, rebrands, and packaging ecosystems that balance structure with emotion for beauty, wellness, and healthcare brands across India, UAE, and Canada.

Guided by empathy and precision, I lead creative direction that’s both intelligent and instinctive. I excel at turning strategy into scalable visual systems and compelling stories across channels, from packaging to digital to retail experiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Graphic Designer at Indian Film & Television Institute + Industry

March 1, 2012 - November 30, 2013

Designed theatrical and event creatives; developed brand identity and marketing collaterals to support film and industry events.

Graphic Designer at Design Mantraa & Office Haat

December 1, 2013 - December 31, 2014

Visual branding and launch creatives for clients across industries, digital and offline touchpoints.

Sr. Executive at Lotus Herbals Pvt. Ltd.

January 1, 2015 - September 30, 2018

Designed and developed packaging across skincare, personal care, and cosmetics; partnered on brand launches; created 360° launch kits and e-commerce campaigns; cross-market appeal.

Sr. Executive at Vatika Group

October 1, 2018 - September 30, 2020

Strategic design for packaging, internal/external collaterals; packaging improvements; cross-market brand materials; led creative across corporate divisions.

Nukkadwala

October 1, 2018 - July 31, 2019

Led end-to-end creative for brand website and e-commerce platforms, including wireframes, information architecture (IA), and UI-optimized banners. Created launch and marketing materials; produced banners for social and digital campaigns.

Assistant Manager – Creative (Brand Design) at Believe Cosmetics

May 1, 2022 - March 31, 2025

Led end-to-end creative for brand identity, packaging, POP, social, and campaigns across GCC, Bangladesh & India; directed product photoshoots and videos; adapted campaigns for regional markets.

Sr. Graphic Designer at Lotus Herbals

October 1, 2020 - April 30, 2022

Led brand identity, packaging across UAE, Pan-India & Albania; developed 100+ SKUs; created launch assets; cross-functional collaboration; campaign visuals.

Freelance Design Consultant

April 1, 2025 - June 30, 2025

Provided branding systems, packaging, and social content for startups and brands across India, GCC, Canada & Singapore; delivered 100+ SKU designs; improved brand consistency and engagement.

Design Manager at MedServe

June 1, 2025 - Present

Directed visual storytelling across healthcare recruitment and talent campaigns; conceptualized omni-channel campaigns; pioneered AI-assisted content systems; scaled brand reach across markets.