Strategic Marketing Manager and Content Creator with 8+ years of experience in brand development, social media strategy, multi-channel campaigns, media production, and digital business development. Proven ability to build long-lasting client relationships through creative and results-driven content solutions. A hands-on leader who thrives in fast-paced environments, delivering measurable results by balancing strategic planning with practical execution. Known for fostering client satisfaction and consistently exceeding expectations.

Strategic Marketing Manager and Content Creator with 8+ years of experience in brand development, social media strategy, multi-channel campaigns, media production, and digital business development. Proven ability to build long-lasting client relationships through creative and results-driven content solutions. A hands-on leader who thrives in fast-paced environments, delivering measurable results by balancing strategic planning with practical execution. Known for fostering client satisfaction and consistently exceeding expectations.

Available to hire

Strategic Marketing Manager and Content Creator with 8+ years of experience in brand development, social media strategy, multi-channel campaigns, media production, and digital business development. Proven ability to build long-lasting client relationships through creative and results-driven content solutions. A hands-on leader who thrives in fast-paced environments, delivering measurable results by balancing strategic planning with practical execution. Known for fostering client satisfaction and consistently exceeding expectations.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Advanced

Work Experience

Media & Marketing Manager at Costa Cruises
August 31, 2023 - July 15, 2025
Managed onboard marketing and media operations, maintaining brand consistency to maximize revenue and visibility. Executed data-driven strategies increasing audience engagement and boosting onboard sales. Collaborated with onboard and corporate stakeholders to align marketing initiatives and ensure smooth campaign execution. Managed digital marketing assets, including TV systems, cabin screens, and public displays, to deliver strategic and visually appealing content. Produced marketing materials promoting events, retail offers, and onboard experiences.
Founder & Marketing Director at Pangea Creative Solutions
February 28, 2023 - July 15, 2025
Founded and led a full-service marketing agency, delivering branding, content creation, and strategic marketing across diverse industries, fostering high client satisfaction and long-term partnerships. Developed comprehensive branding strategies, including logos, visual identities, websites, and printed materials, enhancing brand visibility and client retention. Produced multimedia content (videos, photography) for many industries and collaborated with major influencers like Balian for Bang Energy campaigns, significantly boosting brand engagement. Directed event marketing and branding for theater productions, leading to sold-out performances and increased community interest. Delivered end-to-end marketing solutions, seamlessly combining strategy, design, and execution to drive business growth.
Marketing Consultant at SEBRAE
February 28, 2023 - July 15, 2025
Developed strategic marketing initiatives for high-visibility B2B projects, supporting small business growth and market positioning in Bahia. Led branding and visual identity projects, including creation of a Geographical Indication seal to enhance market value and authenticity. Managed marketing campaigns for craft beer producers, involving market research, visual identity, content creation, and promotional materials. Designed social media assets to improve internal communication and maintain brand consistency across digital channels. Built strong professional relationships through high-quality marketing solutions.
Content Creator & Influencer at Self-employed
February 1, 2017 - Present
Built a loyal online community with 35,000+ Instagram followers, 20,000+ YouTube subscribers, and 2,000+ Twitch followers, creating diverse video and photo content tailored for each platform. Achieved notable organic reach with viral YouTube videos and Instagram Reels, significantly boosting audience interaction and brand awareness. Managed end-to-end content creation including scripting, production, editing, and community engagement, fostering collaborations with high-profile influencers to expand reach.
Digital Entrepreneur at Self-employed
November 1, 2023 - Present
Built a digital business from the ground up, creating sales funnels, landing pages, and automated email marketing to boost customer engagement. Developed and executed content strategies for Instagram and TikTok, leveraging video editing and storytelling. Researched and implemented marketing automation tools, focusing on lead generation, performance analytics, and conversion optimization.
President of the Crew Welfare at Costa Cruises
August 31, 2023 - July 15, 2025
Launched the Crew Channel to improve internal communication and streamline information distribution. Led monthly crew engagement initiatives, boosting well-being and morale, achieving a record-breaking 90%+ crew satisfaction rate. Coordinated cross-departmental events including parties and the first live talent show for crew members.
Marketing Specialist at NWicks Marketing
April 30, 2020 - July 15, 2025
Provided part-time marketing support and handled various marketing tasks for the company in Bahia, Brazil.
Real Estate Agent at Imoveis Diferenciados
January 31, 2017 - July 15, 2025
Performed real estate sales-related services in Bahia, Brazil.
Real Estate Assistant at Real Estate Publimoveis
December 31, 2014 - July 15, 2025
Assisted with real estate operations in Bahia, Brazil.
Sales Assistant at Lissy to You
April 30, 2014 - July 15, 2025
Contract work in sales assistance in Bahia, Brazil.

Education

Bachelor's at Universidade Salvador
January 1, 2014 - July 31, 2017

Qualifications

CIS Method: Integral Systemic Coaching
September 1, 2019 - September 30, 2019
The Roadmap Exclusive
November 1, 2023 - November 30, 2023
From Zero to Digital
February 1, 2024 - February 28, 2024
Maximum Executor
October 1, 2024 - October 31, 2024
Stories for Growth & Engagement
March 1, 2025 - March 31, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail