I have been fortunate to hold positions of photo art director, senior art director, graphic designer, and creative manager for in-house, agency and freelance print, digital and video projects. I strive to create an environment where everyone's talents are utilized, work transparently, and believe that when a team understands the overall purpose, everyone can contribute more effectively, leading to a highly successful end product and a happier crew. Projects vary and so do I. Whether you need a specific skill set or a design lead to develop your brand's point of difference, I will gladly and seamlessly partner with you on the journey. Please visit _Website not available. Sign in: https://www.twine.net/signup_ for portfolio. Thank you.

Bronwyn Lane

I have been fortunate to hold positions of photo art director, senior art director, graphic designer, and creative manager for in-house, agency and freelance print, digital and video projects. I strive to create an environment where everyone's talents are utilized, work transparently, and believe that when a team understands the overall purpose, everyone can contribute more effectively, leading to a highly successful end product and a happier crew. Projects vary and so do I. Whether you need a specific skill set or a design lead to develop your brand's point of difference, I will gladly and seamlessly partner with you on the journey. Please visit _Website not available. Sign in: https://www.twine.net/signup_ for portfolio. Thank you.

Available to hire

I have been fortunate to hold positions of photo art director, senior art director, graphic designer, and creative manager for in-house, agency and freelance print, digital and video projects. I strive to create an environment where everyone’s talents are utilized, work transparently, and believe that when a team understands the overall purpose, everyone can contribute more effectively, leading to a highly successful end product and a happier crew.

Projects vary and so do I. Whether you need a specific skill set or a design lead to develop your brand’s point of difference, I will gladly and seamlessly partner with you on the journey. Please visit Website not available. Sign in: https://www.twine.net/signup for portfolio. Thank you.

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Language

English
Fluent

Work Experience

Graphic Designer at Adobe Road Winery & Tasting Room
December 31, 2024 - December 31, 2024
Concept and design marketing assets for print and digital, including materials for sales, websites, email campaigns, social media, packaging, and advertisements; oversee multiple brands; support Tasting Room’s weekly music venue, special events, and Wine Club. Developed a fundraising campaign that raised over 6 million dollars for winery construction.
Graphic Designer at The Racers Group
December 31, 2024 - December 31, 2024
Concept and design marketing material for the professional racecar team including promotional VIP race experiences, invitations, and interactive guides. Created assets for Instagram, website, and geo-targeted emails for events.
Photo Art Director / Graphic Designer at Freelance
January 1, 2020 - October 28, 2025
Highly-experienced, self-motivated creative who bridges the gap between business strategy and design as it relates to customers by developing meaningful connections through photography, print, digital and video campaigns. Clients include Mervyn’s, Rivendell Bicycle Works, World Market, Dell Computer Corp., Gump’s, Saffron Marigold, Ralph Lauren, and Scout Napa Valley.
Art Director at Weldon Owen International
December 31, 2020 - December 31, 2020
Designed elegant, on-brand, and marketable solutions for book covers, interiors, and front/back matter, specializing in cookbooks. Partnered closely with authors, editors, photographers, and illustrators to ensure brand continuity; assigning the most suitable photo teams while adhering to budget constraints. Upheld high pre-press quality, including extensive color correction. Book contributions include Williams Sonoma Everyday Healthy, Instant Pot Desserts, Barbie Bakes, American Girl Summer Treats, Master Chef Junior, and Downton Abbey Afternoon Tea Cookbook.
Photo Art Director / Graphic Designer at World Market
December 31, 2017 - December 31, 2017
Developed seasonal style guides to ensure cohesive visual identity across World Market campaign touchpoints, including direct mail, social media posts, video, packaging, and website content. Produced a comprehensive product photography style guide for print, web and video assets. Provided photo art direction for B2C and B2B advertising, as well as in-store packaging. Designed B2C print mailers and advertisements, along with public relations product introduction catalogs targeting business audiences. Conceptualized and art directed seasonal video campaigns, instructional how-to videos, and behind-the-scenes social media content for website, Instagram and Facebook.
Photo Art Director at Ambrosi Advertising Division
December 31, 2005 - December 31, 2005
Delivered clear, cohesive, and on-brand photo art direction for home goods and fashion photoshoots, both on location and in-studio for print and web advertising campaigns. Created detailed seasonal photo style guides to establish and ensure brand consistency for in-house and freelance teams. Managed freelance photographers, stylists, and assistants, often overseeing multiple sets simultaneously.
Graphic Design Freelancer at Bronwyn Lane Creative
November 24, 2024 - November 11, 2025
Led end-to-end creative campaigns for high-profile clients including Dell Computers, Ralph Lauren, Gump’s, and World Market; led cross-functional teams; delivered multi-platform campaigns; launched a lifestyle campaign for Saffron Marigold resulting in a 32% online sales uplift in the first quarter; produced over 300 assets annually for sales and events.
Graphic Designer / Freelance at Adobe Road Winery
September 20, 2024 - September 20, 2024
Led development of high-profile fundraising campaigns for a new winery building, raising over $6 million through investor-targeted print and email campaigns; designed cohesive branding across multiple sub-brands; managed website content updates and ensured consistent branding across digital platforms; created 300+ assets annually for national sales and wine events; delivered high-impact marketing materials for VIP race events.
Photo Art Director / Graphic Designer at World Market
September 1, 2017 - September 1, 2017
Developed brand-wide seasonal style guides to ensure unified visual identity across multi-channel campaigns; led creative for product launches and videos; produced an extensive catalog and digital content; created an intimate image library that streamlined approvals and reduced production costs by ~30%.
Senior Art Director / Senior Photo Art Director at Lands' End
January 1, 2003 - January 1, 2003
Concepted and designed print and digital layouts; edited images; managed end-to-end proofing to ensure brand and production accuracy; coordinated photographers, stylists, and talent; supervised photo shoots for fashion, hard goods and soft goods; developed comprehensive photo style guides; launched in-house photo studio and managed onboarding and handoff.

Education

Bachelor of Fine Art at Delta State University
January 11, 2030 - October 28, 2025
Continuing Education at Dominican University
January 11, 2030 - October 28, 2025
Bachelor of Fine Arts - Graphic Design at Delta State University
January 1, 1983 - January 1, 1987
Continued Education at Dominican University
January 1, 2010 - January 1, 2011

Qualifications

Bachelor of Fine Arts - Graphic Design
January 1, 1983 - January 1, 1987
Continued Education
January 1, 2010 - January 1, 2011

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Education, Other