Isabela Contursi Arisi

Conducted flow analysis and developed strategies focused on user experience. Worked on environmental design projects emphasizing usability, developed products aligned with user-centered design principles, monitored implementation to ensure design consistency, and supported project management focusing on timelines and team alignment.

Conducted flow analysis and developed user experience strategies. Worked on environmental design projects emphasizing usability and developed products adhering to user-centered design principles. Monitored implementation for design consistency and supported project management focusing on timelines and team coordination.

Developed and applied cohesive visual identities across 30+ projects in complex environments; created cohesive visual systems for digital and physical touchpoints; designed UI interfaces with a focus on visual quality, clarity, and user experience; defined typography, color palettes, iconography, and visual guidelines; produced digital assets and communication materials aligned with brand identity; ensured consistency across multiple brand touchpoints (web, physical, and communications); collaborated with stakeholders to align on brand direction and visual strategy; created documentation and brand guidelines for design consistency and scalability.