Content creator & social media manager with a background in fashion buying, bringing a unique mix of trend insight and visual storytelling. Skilled in producing engaging social and video content that resonates with modern audiences. My experience in fashion buying gives me a sharp understanding of consumer behaviour and what sells, I'm able to use that to create professional content that performs.

Isobel Jackson

Content creator & social media manager with a background in fashion buying, bringing a unique mix of trend insight and visual storytelling. Skilled in producing engaging social and video content that resonates with modern audiences. My experience in fashion buying gives me a sharp understanding of consumer behaviour and what sells, I'm able to use that to create professional content that performs.

Available to hire

Content creator & social media manager with a background in fashion buying, bringing a unique mix of trend insight and visual storytelling. Skilled in producing engaging social and video content that resonates with modern audiences. My experience in fashion buying gives me a sharp understanding of consumer behaviour and what sells, I’m able to use that to create professional content that performs.

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Language

English
Fluent

Work Experience

Content Creator & Social Media Manager / Campaign Executive at Leaving Tracks
June 1, 2025 - Present
Content creation for short-form videos; end-to-end campaign creation; coordinating with marketing team; product selection, messaging & stock management; multiple system setup; raising POS, writing descriptions, solving errors on the website; sustainability representation and monthly meetings; collaborative end-to-end campaign creation.
Junior Buyer - Fashion Retail at NBrown PLC
October 1, 2021 - August 1, 2025
Create short-form video content for Instagram & TikTok. Manage end-to-end creative direction, including shot planning, storytelling and visual style. Develop content strategy aligned with platform trends, audience engagement, and growth goals. Collaborate on brand partnerships and paid content opportunities. Create video concepts that fit the brand's brief and target audience. Produce user-generated content for product promotions. Campaign management for the product department. Lead end-to-end creation of campaigns with the marketing team. Product selection, messaging and stock management. Represent sustainability in monthly meetings to discuss company targets.
Brand Intern at Shrine
January 1, 2021 - January 1, 2021
Conducted continuous market research to stay up-to-date with competitors and social trends. Processed and amended retailers’ orders (e.g., Boohoo, ASOS). Performed strong analytical tasks: assessing margins, cost prices, past sales data and market changes. Communicated and solved problems between colleagues and suppliers.
Brand Account Intern at Shrine
January 1, 2021 - December 31, 2021
Shop's and continuous market research to stay up-to-date with competitors and social trends. Processing and amending retailers’ orders. Strong analytical skills: assessing BM s, cost prices, past sales data and market changes. Communicate and problem solve between colleagues or suppliers.

Education

First Class Degree at Manchester Metropolitan University
January 11, 2030 - April 13, 2026
at Countesthorpe College
January 11, 2030 - April 13, 2026
Fashion Business Management - First Class Degree at Manchester Metropolitan University
January 11, 2030 - April 13, 2026

Qualifications

CRESTA Award - STEM product work
January 11, 2030 - April 13, 2026
Duke of Edinburgh Award
January 11, 2030 - April 13, 2026

Industry Experience

Retail, Media & Entertainment, Travel & Hospitality, Professional Services, Education, Consumer Goods
    paper Back Market paid collaboration

    Paid influencer collaboration with Back Market - a tech retailer specialising in refurbished products. Campaign goal was to promote Back Market to the outdoor space in time for Christmas gifting. I managed end-to-end creation of this video - scriptwriting, creative direction, filming, editing & publishing, as well as cost negotiation and working closely with the agency to deliver content efficiently. This project saw fantastic performance, with 20.7 million views on TikTok and 2.4 million on Instagram with very strong engagement. This followed a previous successful project with Back Market, creating a great ongoing relationship. https://vm.tiktok.com/ZNRVPfsrc/