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My background spans global campaign development, market expansion, social-first storytelling, and cross-functional leadership across major consumer brands. I thrive in fast-paced environments and enjoy partnering with R&D, design, and insights teams to shape compelling, product-relevant communications. I'm passionate about turning consumer insights into meaningful brand experiences and culturally relevant content, and I love building creative strategies that engage audiences and drive results.…My background spans global campaign development, market expansion, social-first storytelling, and cross-functional leadership across major consumer brands. I thrive in fast-paced environments and enjoy partnering with R&D, design, and insights teams to shape compelling, product-relevant communications. I'm passionate about turning consumer insights into meaningful brand experiences and culturally relevant content, and I love building creative strategies that engage audiences and drive results.

Annabelle Urbscheit

Content Creator, UGC Creator, Social Media Manager, +4

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My background spans global campaign development, market expansion, social-first storytelling, and cross-functional leadership across major consumer brands. I thrive in fast-paced environments and enjoy partnering with R&D, design, and insights teams to shape compelling, product-relevant communications. I'm passionate about turning consumer insights into meaningful brand experiences and culturally relevant content, and I love building creative strategies that engage audiences and drive results.…My background spans global campaign development, market expansion, social-first storytelling, and cross-functional leadership across major consumer brands. I thrive in fast-paced environments and enjoy partnering with R&D, design, and insights teams to shape compelling, product-relevant communications. I'm passionate about turning consumer insights into meaningful brand experiences and culturally relevant content, and I love building creative strategies that engage audiences and drive results.

Available to hire

My background spans global campaign development, market expansion, social-first storytelling, and cross-functional leadership across major consumer brands. I thrive in fast-paced environments and enjoy partnering with R&D, design, and insights teams to shape compelling, product-relevant communications.

I’m passionate about turning consumer insights into meaningful brand experiences and culturally relevant content, and I love building creative strategies that engage audiences and drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Fluent

Dutch

Beginner

Work Experience

Campaign Manager at Unilever (Walls & Cornetto)

January 1, 2021 - January 1, 2022

Led end-to-end global rollout of a TV campaign across 17+ markets from final master asset through launch; spearheaded a social-first strategy for Cornetto including influencer shoots and lifestyle asset creation for Instagram and TikTok; direct localization of campaign assets across channels and markets to maximize relevance and performance; owned talent and music rights negotiations across territories; partnered with creative, post-production and local marketing teams to refine storytelling across paid, owned and retail touchpoints; monitored campaign performance and translated learnings into optimization.

Global Communications Manager at Knorr-Unilever

January 1, 2022 - January 1, 2023

Led global consumer and market insights projects across European markets from concept through go-to-market execution; built global innovation toolkits and frameworks; collaborated with R&D and cross-functional stakeholders to translate insights into future-facing product and communications strategies; drove cross-functional alignment and contributed to long-term brand growth initiatives.

Global Brand & Marketing Manager at Walls & Cornetto - Unilever

January 1, 2023 - December 31, 2025

Led the global rollout of multi-market campaigns across 17+ countries; partnered with creative agencies, production houses and performance teams to deliver high-quality TV, digital, social and OOH assets; developed platform-native content strategies including TikTok & Instagram-native assets; managed rights, production workflows and cross-functional teams to ensure fast delivery and high-output; elevated the brand's digital presence with platform-native assets.

Global Brand & Marketing Manager at Knorr - Unilever

January 1, 2022 - December 31, 2023

Led global research and insight projects to identify growth opportunities in the plant-based category and shape the innovation and communications strategy; built a Market Development Toolkit using shopper and market data to guide regional category growth; collaborated with R&D, packaging, and finance to translate consumer insights into clear product propositions; coordinated insights sharing and strategic alignment between global teams and regions for consistent execution.

Brand & Innovation Manager at Knorr - Unilever

January 1, 2020 - December 31, 2022

Led innovation and renovation projects across European markets, from concept to go-to-market execution; shaped communication materials that link product innovation to consumer relevance; managed cross-functional planning processes to ensure on-time delivery of launches and assets.

Freelance Digital Content Creator at Self-employed

January 1, 2020 - December 31, 2021

Freelance digital content creator focusing on UGC and creative ads for global brands; concept, script, shoot and edit my own content focusing on mood, pacing and visual storytelling; developed experimental formats and assets to drive savings, shares and engagement; translated learnings back into professional work.