Ben Crombie
I’m Ben Crombie, a strategy-led digital marketer with 15+ years across business leadership and 10 years delivering SEO, Google Ads, Meta Ads and content strategy for start-ups and SMEs.
About
I’m Ben Crombie, a strategy-led digital marketer with 15+ years across business leadership and 10 years delivering SEO, Google Ads, Meta Ads and content strategy for start-ups and SMEs. I specialise in turning marketing spend into measurable leads, including local SEO and AI search visibility, conversion-focused campaigns, and the CRM and reporting systems that make performance clear and repeatable.
I’ve built and scaled businesses from one person to teams of 20+ and $5M revenue, and I’ve also run a $14M state P&L and closed $7M+ in B2B and government sales. With a rare depth in financial services (including a decade as a licensed mortgage broker), I help businesses grow with search and paid media strategies that generate qualified demand and are tracked properly end-to-end.
- 15 years' experience
- Joined November 2026
Industry experience
- Financial Services
- Government
- Professional Services
- Retail
- Other
Work experience· 7 roles
Owned commercial strategy for a residential developer/builder specialising in small-footprint, sustainable homes on underused land. Focused on commercial growth initiatives and operational alignment to support business performance during the assignment period.
Designed and refined growth and business development strategy to scale a global creative agency into new markets. Built a lead qualification framework for growth and sales teams, and implemented a new CRM and sales processes aligning sales, operations and delivery to improve scalability and conversion.
Founded and scaled a group of specialist marketing agencies serving mortgage brokers and local services. Built a strategy-first agency model (Big Berry) delivering SEO, Google Ads, Meta Ads, and web/branding, and designed inbound/outbound lead generation tailored to the mortgage broking sector. Launched Clickd on a pay-for-results model with qualified lead delivery (no retainers/lock-ins) and launched Not Magic focusing on local SEO, Google Business Profile optimisation and AI search visibility. Implemented a low-touch operating model with automated systems and optimised processes so agencies run with minimal daily input while maintaining performance and client acquisition/retention outcomes.
Education
Certifications and awards
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