I'm a spotlight curator: I turn moments into stories that deserve to be undert the spotlight. I have a background in PR, social media management and digital journalism. Currently I work in the entertainment industry with a streaming platform, finance company and with a work agency as their PR and social media person for B2B and B2C. I also worked in PA. --- **Employment and project experience** **Head of Media Relations** Peopleize _Freelance_ _August 2025- now_ **Social Media Manager and PR** Serially _Freelance_ _February 2025 - now_…

Benedetta A

I'm a spotlight curator: I turn moments into stories that deserve to be undert the spotlight. I have a background in PR, social media management and digital journalism. Currently I work in the entertainment industry with a streaming platform, finance company and with a work agency as their PR and social media person for B2B and B2C. I also worked in PA. --- **Employment and project experience** **Head of Media Relations** Peopleize _Freelance_ _August 2025- now_ **Social Media Manager and PR** Serially _Freelance_ _February 2025 - now_…

Available to hire

I’m a spotlight curator: I turn moments into stories that deserve to be undert the spotlight.
I have a background in PR, social media management and digital journalism.
Currently I work in the entertainment industry with a streaming platform, finance company and with a work agency as their PR and social media person for B2B and B2C.
I also worked in PA.

Employment and project experience

Head of Media Relations Peopleize
Freelance
August 2025- now

Social Media Manager and PR Serially
Freelance
February 2025 - now

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Language

Italian
Fluent
English
Fluent

Work Experience

Add your work experience history here.

Education

MA in Journalism and Digital Content Creation at Munster Technlogical University
January 11, 2030 - January 1, 2024
Bachelor in Science of Communication at Università di Macerata, Macerata, Italy
September 1, 2019 - July 12, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other
    paper Serially - case study

    Priorities for Serially: promote the titles available on the platform, addressing the B2C audience in an
    engaging way while respecting contractual constraints with production companies. I was responsible
    for selecting clips from films, editing, subtitling, copywriting, and adapting content for each platform.

    FB objective: increase video views and link clicks driving traffic to the platform.

    Results:

    • Grew from 3K to 3 million monthly views in under 4 months.

    • Increased followers from 2K to 15K in 6 months.

    • Achieved a 300% increase in click-through rate from February to May on links leading directly to
      platform content.

    • All results achieved organically, without ads.

    Here a presentation with data and strategy: https://www.twine.net/signin