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I built and operated the communications strategy for Microsoft 365 engineering for 11 years, including the creation of The Shiproom, a cross-channel marketing platform that earned 15M+ views per year and helped slash lead acquisition costs by 86% and CPC by 99%. I bring deep expertise in cybersecurity, AI, and mobility. I’ve grown a senior executive’s social media footprint by 460%, reaching the top 2% of LinkedIn engagement worldwide, and most recently developed enterprise AI communications for GitHub Copilot—now the world's most widely adopted AI development tool. I specialize in using AI-powered tools to enable small teams to produce and distribute high-quality content strategy, video, and copy at scale.…I built and operated the communications strategy for Microsoft 365 engineering for 11 years, including the creation of The Shiproom, a cross-channel marketing platform that earned 15M+ views per year and helped slash lead acquisition costs by 86% and CPC by 99%. I bring deep expertise in cybersecurity, AI, and mobility. I’ve grown a senior executive’s social media footprint by 460%, reaching the top 2% of LinkedIn engagement worldwide, and most recently developed enterprise AI communications for GitHub Copilot—now the world's most widely adopted AI development tool. I specialize in using AI-powered tools to enable small teams to produce and distribute high-quality content strategy, video, and copy at scale.

Ben Hawken

Creative Director, Content Producer, Executive Producer, +2

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I built and operated the communications strategy for Microsoft 365 engineering for 11 years, including the creation of The Shiproom, a cross-channel marketing platform that earned 15M+ views per year and helped slash lead acquisition costs by 86% and CPC by 99%. I bring deep expertise in cybersecurity, AI, and mobility. I’ve grown a senior executive’s social media footprint by 460%, reaching the top 2% of LinkedIn engagement worldwide, and most recently developed enterprise AI communications for GitHub Copilot—now the world's most widely adopted AI development tool. I specialize in using AI-powered tools to enable small teams to produce and distribute high-quality content strategy, video, and copy at scale.…I built and operated the communications strategy for Microsoft 365 engineering for 11 years, including the creation of The Shiproom, a cross-channel marketing platform that earned 15M+ views per year and helped slash lead acquisition costs by 86% and CPC by 99%. I bring deep expertise in cybersecurity, AI, and mobility. I’ve grown a senior executive’s social media footprint by 460%, reaching the top 2% of LinkedIn engagement worldwide, and most recently developed enterprise AI communications for GitHub Copilot—now the world's most widely adopted AI development tool. I specialize in using AI-powered tools to enable small teams to produce and distribute high-quality content strategy, video, and copy at scale.

Available to hire

I built and operated the communications strategy for Microsoft 365 engineering for 11 years, including the creation of The Shiproom, a cross-channel marketing platform that earned 15M+ views per year and helped slash lead acquisition costs by 86% and CPC by 99%. I bring deep expertise in cybersecurity, AI, and mobility.

I’ve grown a senior executive’s social media footprint by 460%, reaching the top 2% of LinkedIn engagement worldwide, and most recently developed enterprise AI communications for GitHub Copilot—now the world’s most widely adopted AI development tool. I specialize in using AI-powered tools to enable small teams to produce and distribute high-quality content strategy, video, and copy at scale.

Skills

Copywriting

Brand Identity

Corporate Video

Experience Level

Copywriting

Expert

Brand Identity

Expert

Corporate Video

Expert

Work Experience

Executive Director of Communications Strategy at FractalComms

August 1, 2025 - Present

Provide strategic communications consulting for technology companies and service organizations, delivering integrated marketing, brand strategy, AI-powered storytelling, and fractional communications leadership across multiple client verticals. Develop scalable creative production engines for modular copy, video, and creative assets across channels. Design data-driven brand identity, market positioning, and customer sentiment strategies informed by audience telemetry. Offer fractional chief communications officer services, governance, and executive visibility programs. Lead end-to-end creative strategy from positioning and messaging through execution, vendor management, and performance measurement.

Creative Marketing Director at GitHub

June 1, 2022 - August 1, 2025

Senior leader on the Brand Marketing team responsible for enterprise storytelling targeting developers and technical leadership, with primary focus on GitHub Copilot. Built multi-channel content narratives by synthesizing developer community feedback data to drive go-to-market and product storytelling. Produced a social-first video series and oversaw security/threat intel coverage. Led a cyber security training program for 45,000 reps and expanded AI productivity/efficiency tooling and adoption across enterprise teams.

Head of Qualtrics Studios at Qualtrics

March 1, 2021 - June 1, 2022

Founded and built Qualtrics Studios from the ground up—an in-house creative service delivering integrated content across digital, social, product, thought leadership, executive communications, video, events, and more. Created Irreverent, a branded entertainment series hosted by a comedian, and drove a 60% contribution to sales pipeline through quarterly webinars and thought leadership content. Reduced creative project turnaround by 40% and video production costs by 22% through disciplined process design and vendor management.

Director of Communications at Microsoft

November 1, 2012 - March 1, 2021

Trusted, long-term communications advisor to C-level Microsoft leadership, creating and owning the comprehensive, full-spectrum communications strategy for the Microsoft 365 engineering organization. Created The Shiproom cross-channel platform, generating 15M+ views per year, and drove major improvements in lead generation and brand visibility. Spearheaded threat intel and cybersecurity communications, executive briefings, media strategy, and corporate storytelling.

Marketing Communications Manager at Microsoft

November 1, 2010 - November 1, 2012

Created brand-building strategy, executive communications, and thought leadership content positioning for Microsoft. Developed an IoT media strategy and built partner and press relationships. Led cross-functional campaigns, integrated marketing communications plans, and long-term narrative development.

PR Director at Samsung & NFL Hall of Fame

January 1, 2007 - December 31, 2007

Directed public relations campaigns combining technology and sports partnerships to maximize brand impact and media coverage.

PR Director at HitTail (proto-SEO tool)

January 1, 2006 - December 31, 2006

Led public relations for an early SEO tool, shaping product messaging and media outreach.