Ben Hawken

Provide strategic communications consulting for technology companies and service organizations, delivering integrated marketing, brand strategy, AI-powered storytelling, and fractional communications leadership across multiple client verticals. Develop scalable creative production engines for modular copy, video, and creative assets across channels. Design data-driven brand identity, market positioning, and customer sentiment strategies informed by audience telemetry. Offer fractional chief communications officer services, governance, and executive visibility programs. Lead end-to-end creative strategy from positioning and messaging through execution, vendor management, and performance measurement.

Senior leader on the Brand Marketing team responsible for enterprise storytelling targeting developers and technical leadership, with primary focus on GitHub Copilot. Built multi-channel content narratives by synthesizing developer community feedback data to drive go-to-market and product storytelling. Produced a social-first video series and oversaw security/threat intel coverage. Led a cyber security training program for 45,000 reps and expanded AI productivity/efficiency tooling and adoption across enterprise teams.

Founded and built Qualtrics Studios from the ground up—an in-house creative service delivering integrated content across digital, social, product, thought leadership, executive communications, video, events, and more. Created Irreverent, a branded entertainment series hosted by a comedian, and drove a 60% contribution to sales pipeline through quarterly webinars and thought leadership content. Reduced creative project turnaround by 40% and video production costs by 22% through disciplined process design and vendor management.