Most Google Ads specialists have worked on a few dozen accounts. Google assigned me over a thousand. For two and a half years I was a Google-appointed representative — businesses assigned to me directly by Google, 300+ accounts a quarter, across every industry and budget level. My job was to find what was broken and fix it. That volume of exposure is the thing I'd point to. Pattern recognition across a thousand accounts means I've usually encountered your specific problem before, on someone else's account. The role also came with access most advertisers don't have. Google runs internal teams that will work on an account at no cost — conversion tracking and server-side tagging, audience building, Merchant Center and feed optimisation, creative production. Knowing what they'll do and how to request it is a genuine advantage. Policy issues came through me directly. Suspensions, disapprovals, compliance flags — I researched the cause, filed the appeal, and worked with Google's policy team through to resolution. Most were successful. Selected results: built a Google Ads channel from zero to roughly 5,000% ROAS for an eCommerce brand with no prior paid search history. Restructured a cosmetics brand's Performance Max campaigns, growing ROAS from 3x to 7–9x by fixing the feed before touching the bidding. Rebuilt a fashion brand's underperforming campaigns to 4x core ROAS, with Brand campaigns at 8x. My approach is consistent: diagnose before touching anything. Tracking first, then structure and feed, then bidding. I'm direct about what's actually wrong, including when the answer isn't what a client wants to hear. I offer a free first look — a 20-minute review of your account plus one written page covering what's working, what isn't, and what I'd fix first. No cost, no obligation. Available for full account management, audits, and one-off strategic consulting.

Ben Collier

Most Google Ads specialists have worked on a few dozen accounts. Google assigned me over a thousand. For two and a half years I was a Google-appointed representative — businesses assigned to me directly by Google, 300+ accounts a quarter, across every industry and budget level. My job was to find what was broken and fix it. That volume of exposure is the thing I'd point to. Pattern recognition across a thousand accounts means I've usually encountered your specific problem before, on someone else's account. The role also came with access most advertisers don't have. Google runs internal teams that will work on an account at no cost — conversion tracking and server-side tagging, audience building, Merchant Center and feed optimisation, creative production. Knowing what they'll do and how to request it is a genuine advantage. Policy issues came through me directly. Suspensions, disapprovals, compliance flags — I researched the cause, filed the appeal, and worked with Google's policy team through to resolution. Most were successful. Selected results: built a Google Ads channel from zero to roughly 5,000% ROAS for an eCommerce brand with no prior paid search history. Restructured a cosmetics brand's Performance Max campaigns, growing ROAS from 3x to 7–9x by fixing the feed before touching the bidding. Rebuilt a fashion brand's underperforming campaigns to 4x core ROAS, with Brand campaigns at 8x. My approach is consistent: diagnose before touching anything. Tracking first, then structure and feed, then bidding. I'm direct about what's actually wrong, including when the answer isn't what a client wants to hear. I offer a free first look — a 20-minute review of your account plus one written page covering what's working, what isn't, and what I'd fix first. No cost, no obligation. Available for full account management, audits, and one-off strategic consulting.

Available to hire

Most Google Ads specialists have worked on a few dozen accounts. Google assigned me over a thousand.

For two and a half years I was a Google-appointed representative — businesses assigned to me directly by Google, 300+ accounts a quarter, across every industry and budget level. My job was to find what was broken and fix it.

That volume of exposure is the thing I’d point to. Pattern recognition across a thousand accounts means I’ve usually encountered your specific problem before, on someone else’s account.

The role also came with access most advertisers don’t have. Google runs internal teams that will work on an account at no cost — conversion tracking and server-side tagging, audience building, Merchant Center and feed optimisation, creative production. Knowing what they’ll do and how to request it is a genuine advantage.

Policy issues came through me directly. Suspensions, disapprovals, compliance flags — I researched the cause, filed the appeal, and worked with Google’s policy team through to resolution. Most were successful.

Selected results: built a Google Ads channel from zero to roughly 5,000% ROAS for an eCommerce brand with no prior paid search history. Restructured a cosmetics brand’s Performance Max campaigns, growing ROAS from 3x to 7–9x by fixing the feed before touching the bidding. Rebuilt a fashion brand’s underperforming campaigns to 4x core ROAS, with Brand campaigns at 8x.

My approach is consistent: diagnose before touching anything. Tracking first, then structure and feed, then bidding. I’m direct about what’s actually wrong, including when the answer isn’t what a client wants to hear.

I offer a free first look — a 20-minute review of your account plus one written page covering what’s working, what isn’t, and what I’d fix first. No cost, no obligation.

Available for full account management, audits, and one-off strategic consulting.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hebrew (modern)
Fluent
Spanish; Castilian
Advanced

Work Experience

Google Ads Specialist & Account Advisor at Teleperformance — Google-backed Advisory Programme
November 1, 2023 - Present
Advises a portfolio of 300+ digital marketing accounts per quarter through a Google-backed advisory programme, auditing activity, identifying gaps, and prioritising high-impact improvements across eCommerce, SaaS, and lead generation. Supports engagement from one-off consultations to routine meetings and, with client authorisation, direct account management. Collaborated closely on a subscription-based Demand Gen account ($100,000–$200,000/month), working with the account manager on strategy and creative testing direction. Provided weekly strategic advisory to a supplements DTC account, shaping campaign strategy and creative testing to reach ~9x ROAS. Produces clear, practical performance reporting and prioritised recommendations, and independently manages additional accounts via freelance work outside the role.
Google Ads Specialist & Account Advisor at Teleperformance (Google Partner Programme)
November 1, 2023 - Present
Selected to deliver Google-backed advisory services to a portfolio of Google Ads clients across eCommerce, SaaS, lead generation, and brand awareness. Won credibility by guiding accounts from early-stage setups to high-budget campaigns managed by specialist agencies. Provided strategic and technical guidance on channel strategy, campaign architecture, budget decisions, keyword analysis, ad strength optimization, and feed management. Advised on the full Google Ads stack (Search, Shopping, Performance Max, Display, YouTube, and Demand Gen), supported Merchant Center setup, product feed optimization, and GTM-based tracking. Leveraged Google beta features and advanced reporting tools to surface insights and delivered data-driven performance reviews and growth recommendations to clients and agency partners.
Escalation Specialist & Customer Service Representative at eToro
January 1, 2021 - January 1, 2023
Managed 10+ concurrent high-stakes case investigations, coordinating with Trading and Compliance teams. Promoted to Escalation Specialist within one year, handling complex customer and operational issues and escalating cases as required.
Escalation Specialist at eToro
January 1, 2021 - January 1, 2023
Managed complex client cases requiring structured analytical thinking and clear communication under pressure. Collaborated cross-functionally with Product, Engineering, and Compliance teams to resolve technical and financial issues, ensuring timely and accurate resolutions and high customer satisfaction.
Communications Officer (IT & Networks) at IDF
November 1, 2013 - April 1, 2018
Led a team managing communication systems and IT infrastructure under operational pressure. Developed leadership, technical problem-solving, and fast decision-making skills.
Communications Officer (IT & Networks) / IDF Communications Officer at IDF
January 1, 2013 - January 1, 2018
Led a team of ~10 soldiers as battalion Communications Officer with full operational and people-management responsibility. Managed communications operations within the battalion and coordinated team execution of communications-related duties.

Education

B.Sc. Information Systems at The Academic College of Tel Aviv–Yafo
January 11, 2030 - March 29, 2026
B.Sc. Information Systems at Academic College of Tel Aviv–Yaffo
January 11, 2030 - April 14, 2026
B.Sc. Information Systems at Academic College of Tel Aviv–Yaffo
January 1, 2013 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Computers & Electronics, Consumer Goods, Education, Financial Services, Healthcare, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Telecommunications, Transportation & Logistics, Travel & Hospitality, Other
    Full Account Turnaround & Scaling Strategy — Fashion Brand

    eCommerce · Performance Max · Brand Search · Demand Gen · Creative Testing
    This clothing brand had underperforming campaigns with low ROAS and no clear growth strategy. I rebuilt the entire account structure — starting with segmented PMax asset groups by gender, product category, and messaging, followed by Brand campaign setup to capture high-intent demand, and Demand Gen expansion for visual channel growth.

    Creative and targeting testing ran throughout to continuously improve efficiency. The account went from barely breaking even to a consistently profitable, scaling channel.
    Result: Core ROAS 1–2x → 4x · Brand campaigns 8x · Demand Gen ~$50K revenue

    Performance Max Restructure & Feed Optimisation — Hair Cosmetics Brand

    eCommerce · Performance Max · Merchant Center · Feed Optimisation · A/B Testing
    This cosmetics brand had Performance Max campaigns running but performance had plateaued. The existing structure lacked proper asset group segmentation and the product feed had quality issues affecting how products were being served.

    I rebuilt the PMax structure with segmented asset groups, cleaned and optimised the product feed in Merchant Center, ran continuous A/B tests across creatives and audiences, and refined bidding strategy throughout. Performance improved consistently over the campaign period.
    Result: ROAS grew from ~3x to 7–9x

    YouTube Shorts Funnel Optimisation — Digital Courses Business

    Lead Generation · YouTube · Demand Gen · Funnel Optimisation
    A hobby-based online course business was using YouTube Shorts for demand generation but struggling with conversion efficiency. I analysed the funnel end to end — targeting, creative alignment, and campaign structure — and rebuilt the approach around what was actually driving course purchases.

    Optimisations focused on audience refinement, creative-to-landing page alignment, and bidding strategy to improve conversion rate while scaling spend.
    Result: ~1,000–1,500% ROAS (10x–15x) while scaling

    Google Ads Launch & Scaling — Matcha eCommerce Brand

    eCommerce · Google Search · Performance Max · Demand Gen · Merchant Center
    This brand was running Meta ads only and had never used Google Ads. I built the entire channel from scratch — starting with Search campaigns to validate demand, followed by Merchant Center setup, product feed upload, and Performance Max launch.

    Once the core campaigns were profitable, I expanded into Brand campaigns and Demand Gen to capture intent at every stage of the funnel. The account went from zero Google Ads history to a fully scaled, profitable acquisition channel.
    Result: ~5,000% ROAS (50x return) from a cold start