I specialise in creating social-first video content for artists, brands and agencies, covering the full process from pre-production through to final delivery. As the founder of Shotbyfaces, I have built a reputation for delivering high-impact, culturally relevant content that aligns with brand objectives while resonating natively across TikTok, Instagram, YouTube and other digital platforms. My work spans global artists and brands including Sony Music, Universal Music Group, Polydor, Spotify, McDonald’s, and Nike. I bring creative direction, fast-turnaround execution and strong platform instincts to every project, ensuring content not only looks premium but performs.

Benjamin Smith

I specialise in creating social-first video content for artists, brands and agencies, covering the full process from pre-production through to final delivery. As the founder of Shotbyfaces, I have built a reputation for delivering high-impact, culturally relevant content that aligns with brand objectives while resonating natively across TikTok, Instagram, YouTube and other digital platforms. My work spans global artists and brands including Sony Music, Universal Music Group, Polydor, Spotify, McDonald’s, and Nike. I bring creative direction, fast-turnaround execution and strong platform instincts to every project, ensuring content not only looks premium but performs.

Available to hire

I specialise in creating social-first video content for artists, brands and agencies, covering the full process from pre-production through to final delivery. As the founder of Shotbyfaces, I have built a reputation for delivering high-impact, culturally relevant content that aligns with brand objectives while resonating natively across TikTok, Instagram, YouTube and other digital platforms.
My work spans global artists and brands including Sony Music, Universal Music Group, Polydor, Spotify, McDonald’s, and Nike. I bring creative direction, fast-turnaround execution and strong platform instincts to every project, ensuring content not only looks premium but performs.

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Language

English
Fluent

Work Experience

Freelance Director / Content Producer at Shotbyfaces
January 1, 2019 - Present
Leading creative direction, scripting and storyboarding for social-first campaigns that align with artist and brand objectives. Handling pre-production including casting, scheduling, set preparation and creative briefs for labels, brands and agencies. Self-shooting on mirrorless cameras and mobile, directing talent confidently across studio, location and live event environments. Editing and delivering final assets optimised for TikTok, Reels, YouTube Shorts and other social platforms, often on tight deadlines. Managing client and stakeholder feedback, efficiently integrating changes and overseeing post-production to final delivery. Running and managing the Shotbyfaces content studio, including client bookings, studio operations and production workflows. Measuring performance through engagement, reposts, trend adoption and platform growth, and using insight to inform future concepts.

Education

BA (Hons) Media at Nottingham Trent University
January 1, 2015 - January 1, 2018
A-Levels at St Angela’s and St Bonaventure’s Sixth Form
January 1, 2013 - January 1, 2015
GCSEs at St Bonaventure’s Catholic Comprehensive School
January 1, 2008 - January 1, 2013
BA (Hons) Media at Nottingham Trent University
January 1, 2015 - January 1, 2018
A-Levels at St Angela’s and St Bonaventure’s Sixth Form
January 1, 2013 - January 1, 2015
GCSEs at St Bonaventure’s Catholic Comprehensive School
January 1, 2008 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services