Hi, I’m Ben Smithson—a content and communications professional with broad experience spanning content strategy, marketing communications, training design, digital media production, and brand storytelling. I’ve honed a blend of creative and technical skills to drive engagement, streamline workflows (including AI-powered processes), and deliver measurable results across industries. I’m skilled at translating business needs into technical requirements and aligning stakeholders to move initiatives forward. I thrive in complex digital ecosystems, collaborating with design, marketing, and sales to build cohesive messaging and assets that resonate with audiences and accelerate growth.

Ben Smithson

Hi, I’m Ben Smithson—a content and communications professional with broad experience spanning content strategy, marketing communications, training design, digital media production, and brand storytelling. I’ve honed a blend of creative and technical skills to drive engagement, streamline workflows (including AI-powered processes), and deliver measurable results across industries. I’m skilled at translating business needs into technical requirements and aligning stakeholders to move initiatives forward. I thrive in complex digital ecosystems, collaborating with design, marketing, and sales to build cohesive messaging and assets that resonate with audiences and accelerate growth.

Available to hire

Hi, I’m Ben Smithson—a content and communications professional with broad experience spanning content strategy, marketing communications, training design, digital media production, and brand storytelling. I’ve honed a blend of creative and technical skills to drive engagement, streamline workflows (including AI-powered processes), and deliver measurable results across industries. I’m skilled at translating business needs into technical requirements and aligning stakeholders to move initiatives forward.

I thrive in complex digital ecosystems, collaborating with design, marketing, and sales to build cohesive messaging and assets that resonate with audiences and accelerate growth.

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Work Experience

Principal at Smithson Media
January 1, 2025 - January 1, 2026
Video production and post-production; Custom design; Marketing consulting.
PR & Marketing Specialist at Global Views
January 1, 2018 - January 1, 2025
Directed brand storytelling and product marketing campaigns through press releases, narratives, and internal communications; expanded multi-media communications, producing animations, video content, and SEO-driven media for social channels; led virtual photography initiatives and AI integration into campaign workflows; produced and art-directed photography, video, and signage for product launches and events.
Web Content Writer & Contributor at Central Track
January 1, 2015 - January 1, 2018
Authored weekly web column on North Texas breweries with SEO-focused lifestyle content; developed editorial content aligned to trending topics to grow digital readership.
Media Producer at WebCE, Inc.
January 1, 2009 - January 1, 2018
Developed and delivered educational communications including online training courses and tutorials; optimized training delivery with new platforms, reducing costs and improving engagement; spearheaded video platform migration, saving $20K annually; pioneered accessibility tools, including a screen reader to improve training outcomes.
Web Marketing Content Producer at Siemens Digital Industries Software
January 1, 2003 - January 1, 2009
Managed multilingual website content and internal marketing campaigns; developed lead generation campaigns, blogs, and newsletters reaching 25,000+ customers; delivered CMS onboarding training across the U.S., Brazil, and South Korea.
Trainer & Development Specialist at Tenet Healthcare
January 1, 2002 - January 1, 2003
Designed course player for in-house learning content; edited, published, and maintained department website content; authored support documentation; assisted in rapid content development courseware on internal online learning system.

Education

MA, Emerging Media & Communications at UT Dallas
January 11, 2030 - January 1, 2011
BBA, Electronic Business at TCU
January 11, 2030 - January 1, 2002

Qualifications

Salesforce Trailhead: Ranger Rank
January 11, 2030 - March 5, 2026
Google Search Ads Professional Certification
January 11, 2030 - March 5, 2026
Google Analytics Certification
January 11, 2030 - March 5, 2026
Inbound Marketing Certification
January 11, 2030 - March 5, 2026
HubSpot Certification
January 11, 2030 - March 5, 2026

Industry Experience

Media & Entertainment, Education, Professional Services