Available to hire
Helping clients achieve scalable, sustainable growth online for 13 years. Helped brands achieve Deloitte Fast 50 awards, scaled my own business to PayPal’s fastest growing business in APAC 2015.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Digital Growth Manager at SalesStar
January 1, 2023 - November 11, 2024In my current role at SalesStar, I focus on B2B growth strategies, managing LinkedIn ads to generate leads for franchises and franchise sales, HubSpot automation, email outreach, chatbots, analytics, SEO, lead generation, and building lead magnets. I also organise in-person events and webinars in the USA, Europe and South America.
Digital Marketer and Brand Manager at Groovy Group
January 1, 2023 - January 1, 2023As the sole digital marketer for eight in-house brands, including Sportsfuel, I launched new products and brands across social platforms, maintained and improved ROAS, oversaw double-digit growth across platforms, coordinated email campaigns using Klaviyo, and managed social content. I identified new products and markets, analyzed e-commerce data, reported weekly on advertising efforts, managed their Shopify stores and coordinated influencer campaigns.
Owner / Operator at Board & Beam
August 1, 2020 - August 1, 2020Built a six-figure Etsy business to showcase woodworking skills, developing digital marketing content for Facebook, Instagram and Pinterest. Implemented SEO best practices to drive Etsy search visibility and business growth.
Owner / Operator at SDM Clothing
August 1, 2019 - August 1, 2019Bootstrapped an international apparel business into a nine-figure venture, achieving over $30 million in sales through multi-platform digital campaigns. Managed multi-million dollar ad spends, created campaign materials, trained a customer service team, coordinated product development with overseas factories, and optimized the UX to incentivize repeat orders.
Education
Bachelor of Science at University of Waikato
January 1, 2010 - January 1, 2013Qualifications
Google Ads Search Certificate
November 12, 2025 - November 12, 2025Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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