Ben Woods

Led creative direction and production for a growing trading card and collectibles brand, shaping product lines across sports, entertainment, and IP. Built automated design systems and AI-assisted workflows using Claude, Leonardo, and Invoke to increase team output. Produced and edited trading card artwork and production-ready design files; managed end-to-end print production for cards, packaging, foil wraps, and marketing materials; architected InDesign data merge pipelines for scalable production; oversaw PDF workflows including editing, watermarking, proofing, and batch processing; developed prompt libraries and visual systems to ensure brand consistency across AI-generated and traditional assets; trained teammates on AI tools and design best practices; collaborated with licensing, operations, and creative teams to produce modular character art templates.

Led creative direction and design for Web3 and lifestyle brands, delivering character art, content strategy, and interactive branded experiences; designed UI/UX for web-based dashboards and protocol experiences; built scalable design systems, UI kits, and asset libraries in Figma; streamlined concept-to-production workflows using Figma, Illustrator, Photoshop, and Framer; balanced big-picture creative vision with hands-on execution to support brand growth and onboarding.

Created content, character art, and interactive branded experiences for Web3 and lifestyle companies using both traditional and modern design tools and workflows.