I am a results-driven marketing professional with over 5 years of progressive event experience at Red Bull, advancing through five distinct roles since joining in 2018. I draw on a strong academic background in psychology to inform consumer behavior insights and strategic decisions, and I have a track record of leading large-scale events and managing high-impact partnerships. Currently I work freelance with hotels, agencies and companies offer experiences to create marketing strategies and content strategy. Along with that, I also create still and motion content for social media.

Berfin Sahin

I am a results-driven marketing professional with over 5 years of progressive event experience at Red Bull, advancing through five distinct roles since joining in 2018. I draw on a strong academic background in psychology to inform consumer behavior insights and strategic decisions, and I have a track record of leading large-scale events and managing high-impact partnerships. Currently I work freelance with hotels, agencies and companies offer experiences to create marketing strategies and content strategy. Along with that, I also create still and motion content for social media.

Available to hire

I am a results-driven marketing professional with over 5 years of progressive event experience at Red Bull, advancing through five distinct roles since joining in 2018. I draw on a strong academic background in psychology to inform consumer behavior insights and strategic decisions, and I have a track record of leading large-scale events and managing high-impact partnerships.

Currently I work freelance with hotels, agencies and companies offer experiences to create marketing strategies and content strategy. Along with that, I also create still and motion content for social media.

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Language

Turkish
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Student Assistant at METU Public Relations Office
September 1, 2016 - January 1, 2017
Supported university promotion events, coordinating logistics and campus outreach.
Theme Park Vendor at Walt Disney World Resorts
June 1, 2018 - September 1, 2018
Disney College Program alumnus; supported guest services and park operations during peak seasons.
Research Intern at Bilkent University
July 1, 2019 - August 1, 2019
Collected and analyzed data for developmental psychology research; assisted in experimental setup and data reporting.
Student Marketeer at Red Bull, Turkey
November 1, 2018 - June 1, 2020
Led student marketing activities and sampling missions; supported brand-awareness projects across the region.
Brand Marketing Assistant at Red Bull, Turkey
November 1, 2020 - June 1, 2021
Designed consumer activations, planned event schedules, and digitalized contract management; launched Organics by Red Bull in Turkey.
Marketing Specialist at Red Bull, Turkey
June 1, 2021 - June 1, 2023
Organized dance, sports and student projects; collaborated with on-premise and off-premise teams to boost brand awareness.
Culture Marketing Manager at Red Bull, Turkey
June 1, 2023 - July 1, 2025
Project leader for 30+ large-scale Red Bull events; managed budgets ($100K–$500K), coordinated agencies and on-site teams, and led 360-degree communications; developed the YouTube music initiative 'Red Bull Miksteyp' and managed artist relations.

Education

Bachelor of Psychology at Middle East Technical University
January 11, 2030 - April 29, 2026
Erasmus Program at University of Granada
January 11, 2030 - April 29, 2026

Qualifications

McKinsey's Forward Program
January 11, 2030 - April 29, 2026
Fundamentals of Digital Marketing by Google Digital Garage
January 11, 2030 - April 29, 2026
Enterprise Design Thinking Practitioner by IBM
January 11, 2030 - April 29, 2026

Industry Experience

Media & Entertainment, Professional Services, Education