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I'm Bernadette Flannery, an Amsterdam-based marketing strategist and founder of Cut & Bern, a boutique consultancy delivering marketing, DSP strategy, and label services across AU, EU, US, and UK. I specialise in content strategy, data-driven campaigns, and multi-channel growth for artists and labels, with a track record of turning ambitious plans into measurable results. Over the past 7 years, I have led campaigns that increased artist streams and launched more than 50 global marketing initiatives, significantly enhancing brand presence across multiple markets.…I'm Bernadette Flannery, an Amsterdam-based marketing strategist and founder of Cut & Bern, a boutique consultancy delivering marketing, DSP strategy, and label services across AU, EU, US, and UK. I specialise in content strategy, data-driven campaigns, and multi-channel growth for artists and labels, with a track record of turning ambitious plans into measurable results. Over the past 7 years, I have led campaigns that increased artist streams and launched more than 50 global marketing initiatives, significantly enhancing brand presence across multiple markets.

Bernadette Flannery

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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I'm Bernadette Flannery, an Amsterdam-based marketing strategist and founder of Cut & Bern, a boutique consultancy delivering marketing, DSP strategy, and label services across AU, EU, US, and UK. I specialise in content strategy, data-driven campaigns, and multi-channel growth for artists and labels, with a track record of turning ambitious plans into measurable results. Over the past 7 years, I have led campaigns that increased artist streams and launched more than 50 global marketing initiatives, significantly enhancing brand presence across multiple markets.…I'm Bernadette Flannery, an Amsterdam-based marketing strategist and founder of Cut & Bern, a boutique consultancy delivering marketing, DSP strategy, and label services across AU, EU, US, and UK. I specialise in content strategy, data-driven campaigns, and multi-channel growth for artists and labels, with a track record of turning ambitious plans into measurable results. Over the past 7 years, I have led campaigns that increased artist streams and launched more than 50 global marketing initiatives, significantly enhancing brand presence across multiple markets.

Available to hire

I’m Bernadette Flannery, an Amsterdam-based marketing strategist and founder of Cut & Bern, a boutique consultancy delivering marketing, DSP strategy, and label services across AU, EU, US, and UK. I specialise in content strategy, data-driven campaigns, and multi-channel growth for artists and labels, with a track record of turning ambitious plans into measurable results.

Over the past 7 years, I have led campaigns that increased artist streams and launched more than 50 global marketing initiatives, significantly enhancing brand presence across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Director at Cut and Bern Amsterdam

October 1, 2025 - November 17, 2025

Launched boutique consultancy offering artist marketing, DSP strategy, and label services across AU, EU, US, and UK. Led client strategy, campaign rollout, creative direction, and partnership management. Built integrated marketing systems to drive sustainable artist growth and measurable results.

Catalog Marketing Manager at Armada Music

October 1, 2025 - October 1, 2025

Directed catalog and frontline marketing campaigns across global territories (EU/UK/US/LATAM). Developed scalable campaign playbooks using data-led insights to optimize budgets and KPIs. Forged partnerships with DSPs, agencies, and artists to maximize performance.

Marketing Manager at Sweat It Out Music & Central Station Records

April 1, 2024 - April 1, 2024

Owned campaigns strategy for priority artists; achieved 20% merchandise uplift year-on-year. Delivered Amazon Music AU/NZ partnerships and global stakeholder reporting. Managed multichannel activations across social, OOH, influencer, and CRM.

Marketing Coordinator at Warner Music Australia

January 1, 2022 - January 1, 2022

Supported marketing campaigns for frontline and catalog artists, managing budgets and analytics. Drove 60% uplift in playlist saves for 'Summer Feel' national campaign. Streamlined vendor and cross-department workflows on budgets exceeding $500K.

Junior Producer at Saatchi & Saatchi

March 1, 2021 - March 1, 2021

Coordinated multimedia ad production with teams of 25+, managing logistics and deadlines. Negotiated vendor contracts and reduced production costs by 20%. Delivered digital and TVC content for top-tier campaigns.