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I'm Besufekad Bekele, a photographer and videographer based in Addis Ababa, and founder of Mach10 Media. I handle concept-to-final cut for hospitality and lifestyle brands in the city, shooting, editing, and creative direction on every project. I embrace AI tools to speed up scripting and ideation, while keeping camera work and editing firmly in my hands. I run a two-person team, producing ongoing content for 8+ Addis Ababa brands such as Koba, Illy, Cravings, Bilos, Olive & Bread, Mugo Design, Sosha, and Bloom Healthy Eating, and I previously managed Romina PLC's digital marketing to keep campaigns cohesive across channels.…I'm Besufekad Bekele, a photographer and videographer based in Addis Ababa, and founder of Mach10 Media. I handle concept-to-final cut for hospitality and lifestyle brands in the city, shooting, editing, and creative direction on every project. I embrace AI tools to speed up scripting and ideation, while keeping camera work and editing firmly in my hands. I run a two-person team, producing ongoing content for 8+ Addis Ababa brands such as Koba, Illy, Cravings, Bilos, Olive & Bread, Mugo Design, Sosha, and Bloom Healthy Eating, and I previously managed Romina PLC's digital marketing to keep campaigns cohesive across channels.

Besufekad Bekele

Photographer, Videographer, Director of Photography, +2

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I'm Besufekad Bekele, a photographer and videographer based in Addis Ababa, and founder of Mach10 Media. I handle concept-to-final cut for hospitality and lifestyle brands in the city, shooting, editing, and creative direction on every project. I embrace AI tools to speed up scripting and ideation, while keeping camera work and editing firmly in my hands. I run a two-person team, producing ongoing content for 8+ Addis Ababa brands such as Koba, Illy, Cravings, Bilos, Olive & Bread, Mugo Design, Sosha, and Bloom Healthy Eating, and I previously managed Romina PLC's digital marketing to keep campaigns cohesive across channels.…I'm Besufekad Bekele, a photographer and videographer based in Addis Ababa, and founder of Mach10 Media. I handle concept-to-final cut for hospitality and lifestyle brands in the city, shooting, editing, and creative direction on every project. I embrace AI tools to speed up scripting and ideation, while keeping camera work and editing firmly in my hands. I run a two-person team, producing ongoing content for 8+ Addis Ababa brands such as Koba, Illy, Cravings, Bilos, Olive & Bread, Mugo Design, Sosha, and Bloom Healthy Eating, and I previously managed Romina PLC's digital marketing to keep campaigns cohesive across channels.

Available to hire

I’m Besufekad Bekele, a photographer and videographer based in Addis Ababa, and founder of Mach10 Media. I handle concept-to-final cut for hospitality and lifestyle brands in the city, shooting, editing, and creative direction on every project.

I embrace AI tools to speed up scripting and ideation, while keeping camera work and editing firmly in my hands. I run a two-person team, producing ongoing content for 8+ Addis Ababa brands such as Koba, Illy, Cravings, Bilos, Olive & Bread, Mugo Design, Sosha, and Bloom Healthy Eating, and I previously managed Romina PLC’s digital marketing to keep campaigns cohesive across channels.

Skills

Adobe Premiere Pro

Adobe After Effects

DaVinci Resolve Studio

Motion Graphics

Experience Level

Adobe Premiere Pro

Expert

Adobe After Effects

Expert

DaVinci Resolve Studio

Expert

Motion Graphics

Expert

Language

English

Fluent

Amharic

Fluent

Work Experience

Founder & Creative Director at Mach10 Media

January 1, 2023 - Present

Founder and Creative Director leading concept-to-final-cut production for hospitality and lifestyle brands in Addis Ababa. Personally handles shooting, editing, and creative direction with a small two-person team, delivering cohesive content for 8+ local brands such as Koba, Illy, Cravings, Bilos, Olive & Bread, Mugo Design, Sosha, and Bloom Healthy Eating.

Digital Marketing Manager at Romina PLC

January 1, 2021 - January 1, 2023

Plan and execute digital marketing campaigns, manage posting schedules, and maintain brand consistency across channels. Also responsible for shooting and editing photo and video content for campaigns and social posts, and keeping the content calendar aligned with brand voice.