With nearly five years of experience in marketing combined with a background in psychology, I bring a unique perspective that bridges human behavior and strategic brand growth. My professional journey has been centered around connecting with people, whether in meetings or through social media with the ultimate goal of reaching target audiences and creating meaningful emotional connections with the brand. I am passionate about crafting strategies that not only increase brand awareness but also foster genuine communities. I believe that building a loyal and engaged community is the foundation for any successful brand, and I consistently focus on this as the first and foremost priority. Keeping up with trends and adapting to the ever-changing landscape of social platforms is something I truly enjoy. My strengths lie in communication, strategic planning, video content creation, and coordinating cross-functional teams, ensuring smooth collaboration between design, copywriting, and overall platform management. I am confident that my combined skills in psychology, marketing, and team leadership can contribute significantly to brand growth and help develop impactful brand experiences.

Adda Ćirić

With nearly five years of experience in marketing combined with a background in psychology, I bring a unique perspective that bridges human behavior and strategic brand growth. My professional journey has been centered around connecting with people, whether in meetings or through social media with the ultimate goal of reaching target audiences and creating meaningful emotional connections with the brand. I am passionate about crafting strategies that not only increase brand awareness but also foster genuine communities. I believe that building a loyal and engaged community is the foundation for any successful brand, and I consistently focus on this as the first and foremost priority. Keeping up with trends and adapting to the ever-changing landscape of social platforms is something I truly enjoy. My strengths lie in communication, strategic planning, video content creation, and coordinating cross-functional teams, ensuring smooth collaboration between design, copywriting, and overall platform management. I am confident that my combined skills in psychology, marketing, and team leadership can contribute significantly to brand growth and help develop impactful brand experiences.

Available to hire

With nearly five years of experience in marketing combined with a background in psychology, I bring a unique perspective that bridges human behavior and strategic brand growth. My professional journey has been centered around connecting with people, whether in meetings or through social media with the ultimate goal of reaching target audiences and creating meaningful emotional connections with the brand.
I am passionate about crafting strategies that not only increase brand awareness but also foster genuine communities. I believe that building a loyal and engaged community is the foundation for any successful brand, and I consistently focus on this as the first and foremost priority.
Keeping up with trends and adapting to the ever-changing landscape of social platforms is something I truly enjoy. My strengths lie in communication, strategic planning, video content creation, and coordinating cross-functional teams, ensuring smooth collaboration between design, copywriting, and overall platform management.
I am confident that my combined skills in psychology, marketing, and team leadership can contribute significantly to brand growth and help develop impactful brand experiences.

See more

Experience Level

Intermediate

Language

English
Fluent
Bosnian
Advanced
Serbian
Advanced
Croatian
Advanced

Work Experience

Head of Digital at Zentury
January 1, 2024 - Present
Head of Digital; oversees SEO, E-commerce, link building, and content writing. Content creator for Etica/Psi hoterapija 2023-2024.
Social Media Manager at Via Media
January 1, 2023 - December 31, 2024
Social Media Manager (full-time); responsible for strategic planning, content creation and management.
Social Media Executive at Via Media
January 1, 2022 - December 31, 2023
Social Media Executive; full-time; SEO, E-commerce, link building, content writing.
Content Creator at Etica/Psihoterapija
January 1, 2023 - December 31, 2024
Content creator for Etica/Psihoterapija.
Social Media Manager at Nova Dental Clinic
January 1, 2023 - December 31, 2024
Social Media Manager for Nova Dental Clinic.
Freelance Content Creator at Kilim Restaurant
January 1, 2022 - December 31, 2023
Freelance content creator for Kilim Restaurant.
Freelance Content Creator at Ribar Restaurant
January 1, 2022 - December 31, 2023
Freelance content creator for Rib ar Restaurant.
Co-owner at Studio 3 Association for Women and Children
January 1, 2018 - Present
Co-owner of Studio 3 association for women and children.

Education

Master of Human Resources & Business Management at Faculty of Economics, Bosnia and Herzegovina
January 1, 2022 - December 5, 2025
HR Starter Training Program at Alpha Group
January 1, 2021 - December 5, 2025
Bachelor of Psychology at University of Sarajevo
January 1, 2017 - January 1, 2021

Qualifications

Epic Award for Digital with 'Living in Bingo'
January 11, 2030 - December 5, 2025
Sempla Award for Digital with 'Living in Bingo'
January 11, 2030 - December 5, 2025
SOMO Award for Digital mix with 'Living in Bingo'
January 11, 2030 - December 5, 2025
Golden Drum Award for Content with 'Living in Bingo'
January 11, 2030 - December 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education