I'm a Senior Graphic Designer with over a decade of experience shaping visual identity across fashion, music, and entertainment. I founded Beth Lane Studio to deliver artwork, campaign visuals and brand rollouts for clients across Australia and international markets, including Spotify, Puma, Lancôme, H&M, lululemon, McDonald's, Warner Music, Live Nation and Universal Music Group. I collaborate closely with clients to translate a brand’s vision from concept to execution, consistently meeting tight deadlines with meticulous attention to detail. Proficient in the Adobe Creative Suite, Canva and Figma, I produce visually compelling work across social, digital, OOH and experiential channels while managing projects and mentoring junior designers.

Beth Lane

I'm a Senior Graphic Designer with over a decade of experience shaping visual identity across fashion, music, and entertainment. I founded Beth Lane Studio to deliver artwork, campaign visuals and brand rollouts for clients across Australia and international markets, including Spotify, Puma, Lancôme, H&M, lululemon, McDonald's, Warner Music, Live Nation and Universal Music Group. I collaborate closely with clients to translate a brand’s vision from concept to execution, consistently meeting tight deadlines with meticulous attention to detail. Proficient in the Adobe Creative Suite, Canva and Figma, I produce visually compelling work across social, digital, OOH and experiential channels while managing projects and mentoring junior designers.

Available to hire

I’m a Senior Graphic Designer with over a decade of experience shaping visual identity across fashion, music, and entertainment. I founded Beth Lane Studio to deliver artwork, campaign visuals and brand rollouts for clients across Australia and international markets, including Spotify, Puma, Lancôme, H&M, lululemon, McDonald’s, Warner Music, Live Nation and Universal Music Group.

I collaborate closely with clients to translate a brand’s vision from concept to execution, consistently meeting tight deadlines with meticulous attention to detail. Proficient in the Adobe Creative Suite, Canva and Figma, I produce visually compelling work across social, digital, OOH and experiential channels while managing projects and mentoring junior designers.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Beth Lane Studio (Freelance)
January 1, 2022 - Present
Founded and run a creative studio delivering artwork, campaign visuals and brand rollouts for clients across Australia and international markets; develops strong client relationships, delivers on time and to budget with meticulous attention to detail; translates brand vision from concept to execution across social, digital, OOH and experiential channels; manages projects end-to-end.
Senior Graphic Designer at Mushroom Creative House
November 1, 2022 - July 1, 2024
Part of the design team delivering projects for Mushroom Group and external clients; supported the Chief Creative Officer and teams from research and concept ideation through delivery; ensured brand guidelines were followed; created artwork across print, digital, social, web, merchandise and presentation decks; managed multiple projects and mentored junior team members.
Senior Graphic Designer at Polydor Records, Universal Music Group, London
August 1, 2006 - February 1, 2022
Collaborated with management, marketing and A&R to create visual assets and promotional content; developed a consistent and unique visual brand to support artists' campaigns; designed artwork, packaging, social and video content, outdoor ads and other marketing materials; contributed to campaign shoots and pitches for new artist signings.
Designer at Ministry of Sound, London
July 1, 2005 - August 1, 2006
Graphic Designer contributing to brand and marketing materials, campaigns and visual assets for the label.
Graphic Designer & Photographer at Mountain Designs
December 1, 2004 - May 1, 2005
Created design content and photography for product campaigns, branding and marketing materials.
Graphic Designer at The Fans Group
October 1, 2002 - November 1, 2004
Part-time graphic design work supporting branding and marketing materials.
Studio Photographer at DISSH
November 1, 2002 - March 1, 2004
Studio photography work supporting brand campaigns and lookbooks.
Designer at Australian Hairdressers Journal
February 1, 2002 - September 1, 2002
Full-time design work supporting editorial layout, branding and print materials.

Education

Master of Creative Industries at Queensland University of Technology
January 11, 2030 - January 1, 2011
Certificate IV in Design at Shillington College
January 11, 2030 - January 1, 2011
Bachelor of Film and Screen Media at Griffith University
January 11, 2030 - January 1, 2009
Senior Certificate at St Rita’s College, Clayfield
January 11, 2030 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Other