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I’m Bethany Lock, a community and brand-focused marketer and product developer who loves building engaging experiences that bring people together. From founding a coffee and running community to developing fitness membership brands and running end-to-end event activations, I’ve consistently combined creative content with practical planning to grow audiences and deliver measurable results. I enjoy turning strategy into action—whether that’s campaign planning, social-first content, partner outreach, or customer journey design. I’ve worked across community-led growth, content and event operations, website content, and customer communications, and I bring an organized, proactive approach to fast-paced environments.…I’m Bethany Lock, a community and brand-focused marketer and product developer who loves building engaging experiences that bring people together. From founding a coffee and running community to developing fitness membership brands and running end-to-end event activations, I’ve consistently combined creative content with practical planning to grow audiences and deliver measurable results. I enjoy turning strategy into action—whether that’s campaign planning, social-first content, partner outreach, or customer journey design. I’ve worked across community-led growth, content and event operations, website content, and customer communications, and I bring an organized, proactive approach to fast-paced environments.

Bethany Lock

Community Manager, Product Designer, Digital Marketer, +3

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I’m Bethany Lock, a community and brand-focused marketer and product developer who loves building engaging experiences that bring people together. From founding a coffee and running community to developing fitness membership brands and running end-to-end event activations, I’ve consistently combined creative content with practical planning to grow audiences and deliver measurable results. I enjoy turning strategy into action—whether that’s campaign planning, social-first content, partner outreach, or customer journey design. I’ve worked across community-led growth, content and event operations, website content, and customer communications, and I bring an organized, proactive approach to fast-paced environments.…I’m Bethany Lock, a community and brand-focused marketer and product developer who loves building engaging experiences that bring people together. From founding a coffee and running community to developing fitness membership brands and running end-to-end event activations, I’ve consistently combined creative content with practical planning to grow audiences and deliver measurable results. I enjoy turning strategy into action—whether that’s campaign planning, social-first content, partner outreach, or customer journey design. I’ve worked across community-led growth, content and event operations, website content, and customer communications, and I bring an organized, proactive approach to fast-paced environments.

Available to hire

I’m Bethany Lock, a community and brand-focused marketer and product developer who loves building engaging experiences that bring people together. From founding a coffee and running community to developing fitness membership brands and running end-to-end event activations, I’ve consistently combined creative content with practical planning to grow audiences and deliver measurable results.

I enjoy turning strategy into action—whether that’s campaign planning, social-first content, partner outreach, or customer journey design. I’ve worked across community-led growth, content and event operations, website content, and customer communications, and I bring an organized, proactive approach to fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder - Brand & Marketing at Coffee Mile Club

September 1, 2026 - Present

Grew an online community-led coffee and running club audience to 550+ followers and generated event ticket sales across 160+ orders via organic promotion, partnerships, and community-led events. Researched and identified 250+ prospective customers, fitness professionals, and businesses for targeted outreach and marketing activity. Developed and adapted email and social communications for different audiences, managed follow-up and consultation bookings, and coordinated partner outreach and stakeholder communications. Supported day-to-day operations as needed, including customer enquiries, leads, onboarding, GoCardless recurring payments, and ongoing client communications.

Founder - Brand & Product Development (ST RUCT) at ST RUCT

September 1, 2026 - Present

Built a fitness membership brand from concept to launch, defining target audience, offer, pricing, positioning, and customer value proposition. Created the visual brand direction and developed the live website in Lovable, including site structure, written copy, calls to action, and customer-facing content. Designed the customer journey from initial enquiry through registration and onboarding, integrating GoCardless payment links and supporting documentation. Planned the initial launch campaign and created direct outreach communications for prospective customers and prior client leads.

Brand Marketing | Campaigns | Content & Community at ETHANY LOCK Brand

September 1, 2026 - Present

Created campaign and content strategy for brand growth, including customer communications and partnerships. Coordinated outreach, partner communications, and agreed deliverables with collaborators to support product and event marketing.

Founder - Brand & Product Development (STRUC T) at STRUC T

September 1, 2026 - Present

Developed a membership/fitness brand from concept to launch, including defining target audience, offer, pricing, positioning, and customer proposition. Created visual brand direction, designed and built a Lovable site with site structure, written copy, calls to action, and customer-facing content, plus an end-to-end customer journey integrating GoCardless payment links and onboarding support.

Founder - Community, Marketing and Events at Coffee Mile Club

September 1, 2026 - Present

Planned and delivered marketing campaigns and brand activations across running, Pilates, and wellness events. Created social-first content (graphics, captions, event information, and customer communications) and coordinated end-to-end event delivery including ticketing, availability, participant communications, and pre/post event customer journeys.

Founder - Coffee Mile Club at Coffee Mile Club

September 1, 2026 - Present

Founded and developed a community-led coffee and running/wellness experience, growing awareness through organic promotion, partnerships, and community events. Built an online audience to 550+ followers and generated 209 event ticket sales across 160+ orders through content and community engagement.

Personal Trainer at Self-Employed

May 1, 2026 - Present

Built a community-led running and well-being brand from concept, growing the Instagram audience to 550+ followers and developing an engaged fitness community across digital and in-person channels. Planned and delivered marketing campaigns and brand activations across running, Pilates and well-being events, generating 98 waiting-list responses and 209 Eventbrite ticket sales across 160 orders. Created social-first campaign content using Canva (promotional graphics, captions, event information and customer communications). Coordinated end-to-end event delivery including ticketing, availability, participant communications, and pre/post-event customer journeys. Developed collaborations with Espresso Studios, AquaGlow and Get2Market, coordinating outreach, partner communications, and agreed deliverables. Created a new fitness membership brand from concept to launch, including target audience definition, offer/pricing/positioning, and customer value proposition.

Personal Trainer (Self-employed) at Self-employed

May 1, 2026 - Present

Built a community-led running and wellness brand from concept, growing an Instagram audience to 550+ followers. Planned and delivered brand marketing campaigns and events across running, Pilates, and wellness, generating 98 waitlist responses and 209 Eventbrite ticket sales across 160+ orders. Coordinated end-to-end event delivery and created social-first content using Canva, while developing partnerships with local studios and market partners.

Duty Officer & Gym Instructor at Pole sworth Fitness Hub

February 1, 2026 - Present

Managed competing operational, administrative and customer priorities, responding to enquiries and resolving issues alongside the wider team. Supported the development of the gym’s social media presence by producing Canva-based content and promotional materials for customer-facing campaigns. Managed enquiries, leads, customer onboarding, recurring GoCardless payments and ongoing client communications independently. Created service agreements, health-screening processes and digital resources while maintaining customer relationships via email and WhatsApp. Independently handled site operations as part of the duty officer role.

Duty Officer & Gym Instructor at Pokesworth Fitness Hub

February 1, 2026 - Present

Supported day-to-day operations and customer priorities in a busy customer-facing facility, managing queries, leads, customer onboarding, recurring GoCardless payments, and client communications. Produced Canva-based promotional content, supported the gym’s social media presence, handled customer issues, and maintained customer relationships via email and WhatsApp. Created service agreements and supported health-screening processes and documentation.

Freelance Outreach Coordinator at X M Fit

January 1, 2025 - January 1, 2026

Supported outreach and client engagement activities, contributing to fitness community growth through coordination and communications. (Exact responsibilities not fully specified in the resume text.)

Freelance Outreach Coordinator at Freelance

January 1, 2025 - January 31, 2026

Delivered freelance outreach coordination support to assist with marketing and customer acquisition activities.

Barista at Colanzo Brunch

September 1, 2024 - December 1, 2024

Provided excellent customer service in a fast-paced retail and hospitality environment and supported day-to-day operations. (Further role details not fully specified in the resume text.)

Barista at Colanzo Brunch (Digital & Marketing Tools role also mentioned)

September 1, 2024 - December 31, 2024

Handled day-to-day customer service and supported tasks associated with digital and marketing tools use.

Bar Tender at The Cocktail Club

August 1, 2024 - September 1, 2025

Delivered customer service in a busy hospitality setting and supported operations under pressure. (Further role details not fully specified in the resume text.)

Barista at The Cocktail Club / Barista role

August 1, 2024 - September 1, 2025

Provided customer service in a busy retail setting and supported day-to-day operations.

Sales Assistant (as indicated) at Save rs Health & Beauty

October 1, 2022 - August 1, 2024

Supported day-to-day operations in a busy customer-facing retail environment, including customer service and transaction handling, and supported stock organisation and availability.

Event & Digital Marketing Tools Assistant (Digital & Marketing Tools / Tools listed)

January 1, 2022 - January 1, 2024

Supported use of marketing and digital tools (as listed), likely contributing to communications and content creation. (Exact job/company not clearly stated in resume text.)

Volunteer & Flight Sergeant (training corp support) at RA F Air Training Corps

January 1, 2019 - January 1, 2025

Developed customer service experience, payment handling, task prioritisation and teamwork under pressure. Advanced to Flight Sergeant and supported training/leadership for 40+ cadets aged approximately 12–20, acting as a liaison between cadets and adult staff by communicating instructions and supporting younger members within a structured organisation.

Volunteer & Flight Sergeant (RAF Air Training Corps) at RAF Air Training Corps

January 1, 2019 - January 1, 2025

Developed customer service, payment handling, task prioritisation, and teamwork under pressure. Progressed to Flight Sergeant and helped teach, lead, and supervise over 40 cadets aged approximately 12–20. Acted as a liaison between cadets and adult staff, communicating instructions and supporting younger members within a structured organization.