I'm a SCAD-trained graphic designer based in Atlanta with over a decade of brand and campaign work behind me. I spent four years at Warner Bros. Discovery on CNN's brand marketing team, designing key art, campaign banners, and social content for CNN Original Series and Films. Before that I was the sole designer at Bitcoin Depot, where I built the brand's visual identity work from the ground up and won a 2020 Digital Distinction Communicator Award for a motion piece. I got my start at Turner Broadcasting supporting TBS and TNT. Today I run Bettencourt Studios, my own design studio, where I build brand identities and custom websites for small businesses. Logos, color and type systems, brand guidelines, print and signage, and templates the owner can actually update themselves after handoff. I work in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Figma, and Canva. I move fast, take feedback well, and hit deadlines.

Ashley M. Bettencourt-Pimenta

I'm a SCAD-trained graphic designer based in Atlanta with over a decade of brand and campaign work behind me. I spent four years at Warner Bros. Discovery on CNN's brand marketing team, designing key art, campaign banners, and social content for CNN Original Series and Films. Before that I was the sole designer at Bitcoin Depot, where I built the brand's visual identity work from the ground up and won a 2020 Digital Distinction Communicator Award for a motion piece. I got my start at Turner Broadcasting supporting TBS and TNT. Today I run Bettencourt Studios, my own design studio, where I build brand identities and custom websites for small businesses. Logos, color and type systems, brand guidelines, print and signage, and templates the owner can actually update themselves after handoff. I work in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Figma, and Canva. I move fast, take feedback well, and hit deadlines.

Available to hire

I’m a SCAD-trained graphic designer based in Atlanta with over a decade of brand and campaign work behind me.

I spent four years at Warner Bros. Discovery on CNN’s brand marketing team, designing key art, campaign banners, and social content for CNN Original Series and Films. Before that I was the sole designer at Bitcoin Depot, where I built the brand’s visual identity work from the ground up and won a 2020 Digital Distinction Communicator Award for a motion piece. I got my start at Turner Broadcasting supporting TBS and TNT.

Today I run Bettencourt Studios, my own design studio, where I build brand identities and custom websites for small businesses. Logos, color and type systems, brand guidelines, print and signage, and templates the owner can actually update themselves after handoff.

I work in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Figma, and Canva. I move fast, take feedback well, and hit deadlines.

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Language

English
Fluent

Work Experience

Graphic Designer & Art Direction at Bitcoin Depot
January 1, 2022 - October 9, 2025
Directed and oversaw the design and production of the brand for all visual, print and digital assets including social media graphics, illustrations, animations, digital banners, marketing materials, booth designs, sales collateral pieces, posters, billboards, the brand stationery, company swag, and more. Mentored the intern in design within the brand guidelines.
Graphic Designer at Warner Bros. Discovery – CNN
January 1, 2022 - Present
Collaborated with cross-functional creative teams to design impactful, audience-first assets across streaming, digital, and broadcast platforms. Created key art, motion graphics, and social-first toolkits using Adobe Creative Suite, and drove brand engagement in a fast-paced, digital-first environment. Contributed to campaign strategy, adapting visual storytelling for emerging platforms and evolving audience behaviors.
Graphic Designer & Art Direction at Bitcoin Depot
January 1, 2022 - October 9, 2025
Directing and overseeing the design and production of the brand for all visual, print and digital assets including social media graphics, illustrations, animations, digital banners, to our marketing materials, booth designs, sales collateral pieces, posters, billboards, the brand stationery, company swag, and more. Other responsibilities include mentoring the intern in design within the brand guidelines.
Graphic Designer at Warner Bros. Discovery – CNN
January 1, 2022 - Present
Collaborated with cross-functional creative teams to design impactful, audience-first assets across streaming, digital, and broadcast platforms. Created key art, motion graphics, and social-first toolkits using Adobe Creative Suite, as well as driving brand engagement in a fast-paced, digital-first environment. Contributed to campaign strategy, adapting visual storytelling for emerging platforms and evolving audience behaviors.
Graphic Designer & Art Direction at BITCOIN DEPOT
January 1, 2022 - October 9, 2025
Directed and oversaw the design and production of the brand for all visual, print and digital assets including social media graphics, illustrations, animations, digital banners, to our marketing materials, booth designs, sales collateral pieces, posters, billboards, the brand stationery, company swag, and more. Mentored the intern in design within the brand guidelines.
Graphic Designer at Warner Bros. Discovery – CNN
January 1, 2022 - Present
Collaborated with cross-functional creative teams to design impactful, audience-first assets across streaming, digital, and broadcast platforms. Created key art, motion graphics, and social-first toolkits using Adobe Creative Suite, helping drive brand engagement in a fast-paced, digital-first environment. Contributed to campaign strategy and adapted visual storytelling for emerging platforms and evolving audience behaviors.
Digital Graphic Designer at Warner Bros. Discovery, CNN Brand Marketing
January 1, 2021 - December 31, 2025
Contributed to key art and campaign design for CNN Original Series and CNN Original Films across streaming, web, social, and broadcast. Concepted campaign creative including title treatments and mood/reference boards. Produced social content (static graphics, animated GIFs, and edited short-form video). Designed lower-funnel banner campaigns resized across dozens of formats within CNN’s brand system. Selected and treated photography/screengrabs using Photoshop (retouching, compositing, generative fill). Built weekly executive presentation decks from briefs and presented design rationale in peer critiques. Supported on-set photo shoots and managed multiple concurrent title campaigns in real-time deadline environments.
Graphic Designer at Bitcoin Depot
January 1, 2019 - December 31, 2021
Originated and led a full company rebrand end to end, including brand identity, guidelines, template library, and visual asset libraries from scratch. Designed Google display banner ads and weekly Instagram social campaigns, developing post concepts and monitoring performance with the marketing coordinator to scale winning content. Presented brand/design work directly to leadership and stakeholders and incorporated feedback. Produced print and digital assets and collaborated with outside vendors in a high-growth startup setting, including participation in print tests.
Design Intern, TBS/TNT Digital at Turner Broadcasting
January 1, 2019 - October 9, 2025
Created web banners and graphics that were applied to the TBS/TNT apps and website. Design audited TBS/TNT website, managed television show microsite, and created movie images.
Freelance Designer at Self-Employed
January 1, 2019 - Present
Provided design and artistic services across print, web, and multimedia formats, including illustrations, posters, murals, brand identities, logos, and more. Delivered creative solutions tailored to diverse client needs, blending traditional and digital techniques.
Design Intern, TBS/TNT Digital at Turner Broadcasting
January 1, 2019 - October 9, 2025
Created web banners and graphics that were applied to the TBS/TNT apps and website. Design audited TBS/TNT website, managed television show microsite, and created movie images.
Freelance Designer at Self-Employed
January 1, 2019 - Present
Provided design and artistic services across print, web, and multimedia formats, including illustrations, posters, murals, brand identities, logos, and more. Delivered creative solutions tailored to diverse client needs, blending traditional and digital techniques.
Design Intern, TBS/TNT Digital at Turner Broadcasting
January 1, 2019 - October 9, 2025
Created web banners and graphics for the TBS/TNT apps and website. Performed design audits of the TBS/TNT website, managed the television show microsite, and produced movie images.
Freelance Designer at Self-Employed
January 1, 2019 - Present
Provided design and artistic services across print, web, and multimedia formats, including illustrations, posters, murals, brand identities, logos, and more. Delivered creative solutions tailored to diverse client needs, blending traditional and digital techniques.
Design Intern, TBS/TNT Digital at Turner Broadcasting (TBS/TNT Digital)
January 1, 2018 - December 31, 2019
Created audience-facing graphics and interactive assets for TBS and TNT digital platforms. Assisted with content organization and site updates.
Design Intern (TBS/TNT Digital) at Turner Broadcasting
January 1, 2018 - December 31, 2019
Created audience-facing graphics and interactive assets for TBS and TNT digital platforms. Assisted with content organization and site updates.
Visual Designer at BMW Group Research, SCAD CLC
January 1, 2018 - October 9, 2025
SCAD collaborated with BMW Group Research to develop concepts that leverage individual vehicle usage data to create new educational experiences.
Visual Designer at BMW Group Research, SCAD CLC
January 1, 2018 - Present
SCAD collaborated with BMW Group Research to develop concepts that leverage individual vehicle usage data to create new educational experiences.
Visual Designer at BMW Group Research, SCAD CLC
January 1, 2018 - October 9, 2025
SCAD collaboration to develop concepts that leverage individual vehicle usage data to create new educational experiences.

Education

Bachelor of Fine Arts at Savannah College of Art and Design
January 11, 2030 - October 9, 2025
Bachelor of Fine Arts at Savannah College of Art and Design (SCAD)
January 11, 2030 - October 9, 2025
Bachelor of Fine Arts at Savannah College of Art and Design (SCAD)
January 1, 2014 - January 1, 2018
Bachelor of Fine Arts (Cum Laude) at Savannah College of Art and Design (SCAD), Savannah, Georgia
January 1, 2014 - December 31, 2018
Bachelor of Fine Arts (BFA) at Savannah College of Art and Design (SCAD)
January 1, 2014 - January 1, 2018

Qualifications

HTML + CSS Certificate
January 1, 2021 - October 9, 2025
Digital Distinction Award
January 1, 2020 - October 9, 2025
AAF ADDY’s Nomination
January 1, 2019 - October 9, 2025
SCAD Dean’s List
January 1, 2014 - December 31, 2018
SCAD Academic Scholarship
January 1, 2014 - December 31, 2018
SCAD Secession Finalist Award
January 1, 2018 - October 9, 2025
SCAD Student Showcase
January 1, 2018 - October 9, 2025
HTML + CSS Certificate
January 1, 2021 - October 9, 2025
Digital Distinction Award
January 1, 2020 - October 9, 2025
AAF ADDY Nomination
January 1, 2019 - October 9, 2025
SCAD Dean’s List
January 1, 2014 - January 1, 2018
SCAD Academic Scholarship
January 1, 2014 - January 1, 2018
SCAD Secession Finalist Award
January 1, 2018 - January 1, 2018
SCAD Student Showcase
January 1, 2018 - January 1, 2018
HTML + CSS Certificate
January 1, 2021 - December 31, 2021
HTML + CSS Certificate
January 1, 2021 - December 31, 2021
Digital Distinction Award
January 1, 2020 - December 31, 2020
AAF ADDY’s Nomination
January 1, 2019 - December 31, 2019
HTML + CSS Certificate
January 1, 2021 - August 24, 2026
Digital Distinction Award
January 1, 2020 - August 24, 2026
AAF ADDY’s Nomination
January 1, 2019 - August 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education