Marketing and Events professional with over eight years of experience across digital marketing, social media, customer engagement, and large-scale event coordination. Skilled in content creation, campaign execution, stakeholder management, and project coordination, with a proven ability to deliver high-quality outcomes in fast-paced environments. Highly organised, detail-oriented, and adaptable, with strong communication skills and a customer-focused mindset. Experienced working across hospitality, retail, and corporate sectors, bringing creativity, professionalism, and a hands-on approach to every project.

Bettina Espinosa Machado

Marketing and Events professional with over eight years of experience across digital marketing, social media, customer engagement, and large-scale event coordination. Skilled in content creation, campaign execution, stakeholder management, and project coordination, with a proven ability to deliver high-quality outcomes in fast-paced environments. Highly organised, detail-oriented, and adaptable, with strong communication skills and a customer-focused mindset. Experienced working across hospitality, retail, and corporate sectors, bringing creativity, professionalism, and a hands-on approach to every project.

Available to hire

Marketing and Events professional with over eight years of experience across digital marketing, social media, customer engagement, and large-scale event coordination. Skilled in content creation, campaign execution, stakeholder management, and project coordination, with a proven ability to deliver high-quality outcomes in fast-paced environments. Highly organised, detail-oriented, and adaptable, with strong communication skills and a customer-focused mindset. Experienced working across hospitality, retail, and corporate sectors, bringing creativity, professionalism, and a hands-on approach to every project.

See more

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Specialist at Grupo RBS
March 1, 2018 - September 17, 2025
Delivered large-scale projects and events (concerts, sports, corporate, promotional) on time, within budget, with end-to-end responsibility from strategy to on-ground delivery.
Events Producer at Radio Itapema & RBS Eventos
March 1, 2012 - September 17, 2025
Produced and managed event day operations, logistics, supplier coordination, and budget oversight for large-scale events at multiple venues.
Marketing Specialist at Bettina Espinosa Produções
March 1, 2017 - September 17, 2025
Led marketing strategy and activation for major projects (Planeta Atlântida, Festival de Salvador, Elton John concert); created collateral, managed end-to-end event operations, and drove ROI with integrated campaigns.
Events Staff Member at Pinnacle People
July 1, 2020 - September 17, 2025
Provided personalized customer service for events with more than 1,500 guests; conducted quality evaluations and supported safety and operational protocols.
Warehouse & Factory Hand at Various Venues
March 1, 2018 - Present
Accurately picked, packed, and dispatched orders; maintained inventory accuracy; performed general warehousing and factory duties, including cleaning and organization.
Hospitality Staff at Australian Hospitality Staff
December 1, 2022 - September 17, 2025
Delivered high-quality customer service for events at multiple venues; supported promotional activities and ensured safety and smooth operations.
Marketing Specialist at Grupo RBS
March 1, 2018 - September 17, 2025
Collaborated with clients' Marketing Directors to define potential business models that release profitability opportunities, created end-to-end campaigns, monitored KPIs, and delivered ROI-focused collateral and reports. Built strong client relationships and supported both long-term brand strategy and short-term execution.
Marketing Producer at Bettina Espinosa Produções
March 1, 2017 - September 17, 2025
Owns and operates as a Marketing Producer; collaborates with clients’ Marketing leaders to develop forward-thinking strategies for marketplace growth, advises executives on advertising campaigns, analyzes consumer patterns, develops research and campaigns, and coordinates multi-channel delivery.
Events Producer at Radio Itapema & RBS Events
March 1, 2012 - September 17, 2025
Produced large-scale events with end-to-end operations: logistics, supplier coordination, budgeting, and on-site activation; produced sales reports for sponsors, ensured brand alignment, and ROI.
Warehouse & Factory Hand at Various (Sydney, Australia)
March 1, 2018 - Present
Accurately picked, packed, and dispatched orders; unloaded containers, maintained inventory accuracy, managed stock checks, and performed general warehouse duties; ensured safety and efficiency of operations.
Marketing Specialist at Grupo RBS
March 1, 2018 - September 17, 2025
Delivered large-scale projects and events (concerts, sports, corporate, promotional) on time, within budget, and with end-to-end responsibility from strategy to on-ground delivery. Major projects included Planeta Atlântida (90,000 attendees; 2012-2014), Festival de Salvador (200,000 attendees; 2014), and Elton John Concert (30,000 attendees; 2012).
Marketing Producer at Bettina Espinosa Produções
March 1, 2017 - September 17, 2025
Produced marketing content and campaigns for clients, collaborating with marketing leaders to develop forward-thinking strategies and ROI-driven tactics. Created collateral, arranged channels, and supported sales efforts; liaised between marketing and external digital/tech partners.
Events Producer at Radio Itapema & RS Eventos
March 1, 2012 - September 17, 2025
Planned, coordinated, and delivered event marketing initiatives for radio projects; ensured alignment with brand strategy; managed day-of-event operations and logistics; collaborated with security and other departments to ensure safety and smooth execution.
Warehouse & Factory Hand at Various venues, Sydney
March 1, 2018 - Present
Accurately picked, packed, and dispatched orders; unloaded containers; managed inventory and stocktakes; quality control; prepared and labeled products; maintained clean, safe work areas; supported general warehouse and factory duties.
Hospitality Staff at Multiple Venues, Sydney/Gold Coast, Australia
December 31, 2022 - September 17, 2025
Delivered high-quality customer service, fostering loyalty and a positive brand experience. Led and trained teams, improved efficiency during busy service periods. Supported promotional activities including seasonal menu launches and visual merchandising.
Marketing Specialist at Bettina Espinosa Produções
December 1, 2013 - March 1, 2017
Collaborate with clients' Marketing leaders to develop forward-thinking strategies for marketplace growth; advise executives and clients on advertising strategies and campaigns to reach target markets; analyze consumer patterns and trends; plan and execute B2B and B2C marketing campaigns across radio, TV, press, digital, and new media; produce well-researched content across multiple platforms; manage end-to-end delivery and budgets; build client relationships and ensure brand consistency; support paid and organic lead generation; monitor KPIs and ROI; liaise with external partners to ensure smooth execution.
Marketing Specialist at Grupo RBS
January 1, 2016 - March 1, 2018
Plan and execute marketing initiatives for radio projects and events, aligning with brand strategy; manage event-day operations end-to-end, including accreditation, supplier management, merchandising, and logistics; produce sales reports and client-facing collateral; strengthen B2B relationships and showcase ROI; develop and deliver collateral and promotional materials to enhance brand presence across touchpoints.
Events Producer at RBS Eventos
September 1, 2010 - March 1, 2012
Produced major events (Planeta Atlântida, Festival de Salvador, Elton John Concert) from planning through on-site delivery; coordinated day-of operations, security and staff; managed budgets and vendor relations; created and synchronized marketing content across multiple channels to support event campaigns.
Warehouse & Factory Hand at Various venues, Sydney, Australia
March 1, 2018 - Present
Accurately picked, packed, and dispatched orders; unloaded containers and conducted stock takes; performed quality control and labeling; maintained clean, safe work areas; supported stock control and logistics operations.
Hospitality Staff at Pinnacle People
October 1, 2020 - December 1, 2022
Provided high-quality customer service for events with over 1,500 guests; conducted quality evaluations; resolved customer inquiries by collaborating with professionals; coordinated with security and other departments to ensure safety and smooth operations; followed health and safety protocols; liaised with wait staff, kitchen staff, and management to ensure seamless service.
Warehouse & Factory Hand at Various venues, Sydney, Australia
March 1, 2018 - Present
Unloaded containers, kept accurate inventory, performed regular stock checks, and supported day-to-day warehouse and factory duties; prepared and labeled products and maintained organized workspaces.

Education

Bachelor of Business & Marketing at PUCRS
July 2, 2007 - July 30, 2012
MBA of Construction & Branding Management Marketing at ESPM
February 29, 2016 - July 28, 2017
Diploma of Social Media Marketing at Australian Pacific College
June 4, 2019 - July 31, 2020
Adv. Diploma of Marketing & Communication at Australian Pacific College
July 31, 2020 - August 31, 2021
Adv. Diploma of Marketing & Communication at Australian Pacific College - Gold Coast, QLD
June 1, 2020 - July 1, 2021
Diploma of Social Media Marketing at Australian Pacific College - Sydney, NSW
March 1, 2019 - June 1, 2020
MBA of Brand Management Marketing at Escola Superior de Propaganda e Marketing - Porto Alegre, RS
March 1, 2016 - July 1, 2017
Bachelor of Business & Marketing at Pontifícia Universidade Católica do Rio Grande do Sul - Porto Alegre, RS
July 1, 2007 - July 1, 2012
Advanced Diploma of Marketing & Communication at Australian Pacific College - Gold Coast, QLD
June 1, 2020 - July 1, 2021
Diploma of Social Media Marketing at Australian Pacific College - Sydney, NSW
March 1, 2019 - June 1, 2020
MBA in Branding & Marketing Management at Escola Superior de Propaganda e Marketing - Porto Alegre, RS
March 1, 2016 - July 1, 2017
at Pontifícia Universidade Católica do Rio Grande do Sul
January 11, 2030 - September 17, 2025
Advanced Diploma of Marketing & Communications at Australian Pacific College - Gold Coast, QLD
June 1, 2020 - July 1, 2021
Diploma of Social Media Marketing at Australian Pacific College - Sydney, NSW
July 1, 2019 - June 30, 2020
MBA in Marketing at Escola Superior de Propaganda e Marketing - Porto Alegre, RS
July 1, 2016 - July 1, 2017
Bachelor of Business & Marketing at Pontifícia Universidade Católica do Rio Grande do Sul - Porto Alegre, RS
July 1, 2007 - July 1, 2012
Advanced Diploma of Marketing & Communications at Australian Pacific College - Gold Coast, QLD
June 1, 2020 - July 1, 2021
Diploma of Social Media Marketing at Australian Pacific College - Sydney, NSW
June 1, 2019 - June 1, 2020
Bachelor of Business & Marketing at Escola Superior de Propaganda e Marketing - Porto Alegre, RS
March 1, 2016 - July 1, 2017

Qualifications

Google Ads Display professional
January 3, 2022 - January 2, 2023
Google Ads Display Professional
January 1, 2023 - September 17, 2025
How to Build a Business Presentation
January 1, 2016 - September 17, 2025
How to Engage the Audience
January 1, 2015 - September 17, 2025
Google Ads Display Professional
January 1, 2023 - September 17, 2025
How to Build a Business Presentation
January 1, 2016 - September 17, 2025
How to Engage the Audience: Brand Content
January 1, 2015 - September 17, 2025
Google Ads Display Professional
January 1, 2023 - September 17, 2025
Hubble: How to Build a Business Presentation
January 1, 2016 - September 17, 2025
Brand Content: How to Engage the Audience
January 1, 2015 - September 17, 2025
Google Ads Display Professional
January 1, 2023 - February 10, 2026
How to Build a Business Presentation
January 1, 2016 - February 10, 2026
How to Engage the Audience
January 1, 2015 - February 10, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Travel & Hospitality, Professional Services, Education, Retail