Betty Katkovsky

Purpose for Earth Foundation is a nonprofit organization with a mission to keep oceans plastic free. They are also passionate about saving marine life like sea turtles and coral reefs. I was tasked with making them a new logo and branding identity. The idea behind the logo was inspired by the ocean because all the work they do has to do with marine life and oceans. The orange color above the ocean waves is a nod to the organization’s cause to protect coral reefs.

Wise Winds is run by an abortion and pregnancy doula who is also a clinical herbalist in California. Wise Winds also offers herbal medicine to their clients. They needed help with creating labels for their herbal medicine bottles. My solution was to have the main ingredients as the star of the show for the labels. After initial conversations of going between photos or illustrated graphics, we landed on illustrated graphics to add some character to the products and I matched them to the look and feel of the brand.

AcroSan is a janitorial supply company providing good quality cleaning products to your door. They have an 80 year history of distributing a wide variety of cleaning and janitorial products. They came to me to redesign their logo as their previous one was too similar to their other mat business which they were looking to differ from. Also they were looking for the new design to still embody their mission of having a consistent, reliable and quality products. The challenge here was to not completely rebrand them (rebranding is usually the kind where a company changes something about themselves) but more just redesign their old logo to still capture who they are and still speak to their current customers which are all businesses, schools and churches. Most of their clients are industrial companies.