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I’m Bety a Marketing Manager with over nine years of experience leading global 360 marketing strategies. After four incredible years in the Netherlands—working and collaborating with top-tier global brands in the e-mobility and lifestyle sectors—I’ve strategized, led, and executed comprehensive Performance, Branding, and Partnership strategies across EMEA for brands including SUPER73, IKEA, Gucci, Calvin Klein, Nike, Philips, Allianz, Nestlé, BMW, SEAT, and more. I'm back in Spain, and I work as an independent consultant, bringing my expertise to sustainable causes or partnering with ambitious startups looking to disrupt the market. My focus is on helping them become relevant and scalable. Let's connect!…I’m Bety a Marketing Manager with over nine years of experience leading global 360 marketing strategies. After four incredible years in the Netherlands—working and collaborating with top-tier global brands in the e-mobility and lifestyle sectors—I’ve strategized, led, and executed comprehensive Performance, Branding, and Partnership strategies across EMEA for brands including SUPER73, IKEA, Gucci, Calvin Klein, Nike, Philips, Allianz, Nestlé, BMW, SEAT, and more. I'm back in Spain, and I work as an independent consultant, bringing my expertise to sustainable causes or partnering with ambitious startups looking to disrupt the market. My focus is on helping them become relevant and scalable. Let's connect!

betyrguez

Digital Marketer, Media Coordinator, Project Manager, +2

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I’m Bety a Marketing Manager with over nine years of experience leading global 360 marketing strategies. After four incredible years in the Netherlands—working and collaborating with top-tier global brands in the e-mobility and lifestyle sectors—I’ve strategized, led, and executed comprehensive Performance, Branding, and Partnership strategies across EMEA for brands including SUPER73, IKEA, Gucci, Calvin Klein, Nike, Philips, Allianz, Nestlé, BMW, SEAT, and more. I'm back in Spain, and I work as an independent consultant, bringing my expertise to sustainable causes or partnering with ambitious startups looking to disrupt the market. My focus is on helping them become relevant and scalable. Let's connect!…I’m Bety a Marketing Manager with over nine years of experience leading global 360 marketing strategies. After four incredible years in the Netherlands—working and collaborating with top-tier global brands in the e-mobility and lifestyle sectors—I’ve strategized, led, and executed comprehensive Performance, Branding, and Partnership strategies across EMEA for brands including SUPER73, IKEA, Gucci, Calvin Klein, Nike, Philips, Allianz, Nestlé, BMW, SEAT, and more. I'm back in Spain, and I work as an independent consultant, bringing my expertise to sustainable causes or partnering with ambitious startups looking to disrupt the market. My focus is on helping them become relevant and scalable. Let's connect!

Available to hire

I’m Bety a Marketing Manager with over nine years of experience leading global
360 marketing strategies.
After four incredible years in the Netherlands—working and collaborating with top-tier global brands in the e-mobility and lifestyle sectors—I’ve strategized, led, and executed
comprehensive Performance, Branding, and Partnership strategies across EMEA for brands including SUPER73, IKEA, Gucci, Calvin Klein, Nike, Philips, Allianz, Nestlé, BMW, SEAT, and more.

I’m back in Spain, and I work as an independent consultant, bringing my expertise to sustainable causes or partnering with ambitious startups looking to disrupt the market.

My focus is on helping them become relevant and scalable.
Let’s connect!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Galician

Fluent

French

Intermediate

Work Experience

Add your work experience history here.

Education

Brand Strategy Master Degree at ESERP Business School

February 24, 2025 - February 24, 2025

University degree issued by ESERP Business School, University of Barcelona and European Communication School.

Digital Marketing Professional at Multimedia College, Amsterdam Netherlands

November 20, 2020 - April 30, 2021

Digital Marketing Professional certified by Amsterdam Multimedia College & Digital Marketing Institute. The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.

Qualifications

Certified Credit Union Volunteer - Cusco, Perú

January 1, 2024 - February 29, 2024

I developed and taught communication, culture, and interactive programs for children and local communities, fostering education and social engagement, at Aldea Yanapay, Cusco, Perú.