Principal Brand Designer • Senior Art Director • Photographer Portfolio: beverlyaugello.myportfolio.com I build complete brand ecosystems from the ground up—owning every link in the creative chain from raw concept to final physical and digital execution. As a Principal Brand Designer, Senior Art Director, and Photographer, I specialize in creating end-to-end visual identities. My expertise integrates deep brand philosophy, typographic architecture, hands-on commercial product photography, and high-precision physical production. I bring senior-level creative direction while remaining deeply hands-on in the work itself—moving comfortably between strategic thinking, creative development, and technical execution. Core Capabilities & End-to-End Execution: • Photography & Imaging: Studio & macro product photography, camera operation, studio lighting direction, atmospheric composition, high-end retouching, and color-calibrated DAM workflows. • Brand Architecture: Vector geometry, typographic hierarchy, design system architecture, and multi-channel identity guidelines. • Physical Production: Prepress engineering, mechanical file setup, color separations, CNC & laser machine operation, and large-format environmental graphics. • Digital Commerce: Information architecture, UI/UX layouts, digital asset optimization, and responsive e-commerce web deployment. • Technical Suite: Adobe Illustrator, Photoshop, InDesign, Lightroom, Acrobat, ON1, Topaz, LightBurn and FlexiSign. With 25+ years of hands-on creative and production experience, I understand how to preserve a brand's visual integrity from concept through final execution—whether behind the camera lens, on a digital screen, or in physical production. Open To: Principal Brand Designer, Senior Art Director, or Senior Visual Lead roles (Remote, South Florida, or direct contract/independent build projects). Portfolio: beverlyaugello.myportfolio.com…

Beverly Augello

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Principal Brand Designer • Senior Art Director • Photographer Portfolio: beverlyaugello.myportfolio.com I build complete brand ecosystems from the ground up—owning every link in the creative chain from raw concept to final physical and digital execution. As a Principal Brand Designer, Senior Art Director, and Photographer, I specialize in creating end-to-end visual identities. My expertise integrates deep brand philosophy, typographic architecture, hands-on commercial product photography, and high-precision physical production. I bring senior-level creative direction while remaining deeply hands-on in the work itself—moving comfortably between strategic thinking, creative development, and technical execution. Core Capabilities & End-to-End Execution: • Photography & Imaging: Studio & macro product photography, camera operation, studio lighting direction, atmospheric composition, high-end retouching, and color-calibrated DAM workflows. • Brand Architecture: Vector geometry, typographic hierarchy, design system architecture, and multi-channel identity guidelines. • Physical Production: Prepress engineering, mechanical file setup, color separations, CNC & laser machine operation, and large-format environmental graphics. • Digital Commerce: Information architecture, UI/UX layouts, digital asset optimization, and responsive e-commerce web deployment. • Technical Suite: Adobe Illustrator, Photoshop, InDesign, Lightroom, Acrobat, ON1, Topaz, LightBurn and FlexiSign. With 25+ years of hands-on creative and production experience, I understand how to preserve a brand's visual integrity from concept through final execution—whether behind the camera lens, on a digital screen, or in physical production. Open To: Principal Brand Designer, Senior Art Director, or Senior Visual Lead roles (Remote, South Florida, or direct contract/independent build projects). Portfolio: beverlyaugello.myportfolio.com…

Available to hire

Principal Brand Designer • Senior Art Director • Photographer
Portfolio: beverlyaugello.myportfolio.com

I build complete brand ecosystems from the ground up—owning every link in the creative chain from raw concept to final physical and digital execution.

As a Principal Brand Designer, Senior Art Director, and Photographer, I specialize in creating end-to-end visual identities. My expertise integrates deep brand philosophy, typographic architecture, hands-on commercial product photography, and high-precision physical production.

I bring senior-level creative direction while remaining deeply hands-on in the work itself—moving comfortably between strategic thinking, creative development, and technical execution.

Core Capabilities & End-to-End Execution:

• Photography & Imaging: Studio & macro product photography, camera operation, studio lighting direction, atmospheric composition, high-end retouching, and color-calibrated DAM workflows.

• Brand Architecture: Vector geometry, typographic hierarchy, design system architecture, and multi-channel identity guidelines.

• Physical Production: Prepress engineering, mechanical file setup, color separations, CNC & laser machine operation, and large-format environmental graphics.

• Digital Commerce: Information architecture, UI/UX layouts, digital asset optimization, and responsive e-commerce web deployment.

• Technical Suite: Adobe Illustrator, Photoshop, InDesign, Lightroom, Acrobat, ON1, Topaz, LightBurn and FlexiSign.

With 25+ years of hands-on creative and production experience, I understand how to preserve a brand’s visual integrity from concept through final execution—whether behind the camera lens, on a digital screen, or in physical production.

Open To: Principal Brand Designer, Senior Art Director, or Senior Visual Lead roles (Remote, South Florida, or direct contract/independent build projects).

Portfolio: beverlyaugello.myportfolio.com

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Work Experience

Founder / Creative Lead at Enso Wabi
March 1, 2025 - Present
Architected a complete lifestyle brand ecosystem including identity, packaging, ecommerce design, and multiplatform creative assets. Directed commercial macro product photography and atmospheric imagery to establish brand tone and visual cohesion. Engineered production-ready files for packaging, merchandise manufacturing, and digital deployment. Built responsive ecommerce layouts optimized for clarity, conversion, and brand consistency.
Founder / Artist at Enso Wabi
March 1, 2025 - Present
Developing original artwork and products while managing all aspects of business operations and customer engagement.
Creative Director at Beverly Augello
February 28, 2025 - Present
Leading creative strategies and design solutions for a variety of clients, focusing on branding and visual identity.
Freelance Graphic Designer at Beverly Augello
February 26, 2025 - Present
Designed promotional materials including logos, flyers, and branding collateral for various clients.
Creative Consultant at Freelance Remote
January 1, 2020 - March 1, 2025
Provided brand identity development, creative direction, and digital design support for small businesses. Delivered photography, layout, and visual content solutions across multiple industries. Built responsive web layouts and digital brand assets for client marketing needs. Supported ongoing creative strategy and visual communication initiatives.
Founder / Senior Designer at FreeForm Designs
March 1, 2018 - February 1, 2020
Developed full brand identity systems, logos, and marketing collateral for small business clients. Designed SEO-aware web layouts and optimized digital assets for visibility and engagement. Delivered precise vector artwork, prepress files, and production-ready formats for signage, apparel, and merchandise.
Owner / Photographer & Designer at Beverly Augello Photography
January 1, 2016 - Present
Produced commercial, fineart, and atmospheric photography used in branding campaigns and product design. Designed promotional materials, editorial layouts, gallery installations, and digital presentations. Managed full DAM workflow including exposure calibration, retouching, and multiformat print preparation.
Owner at Beverly Augello Photography
December 31, 2015 - Present
Provided photography services focusing on portrait and event photography, utilizing creative direction to enhance image quality.
Owner / Creative Director at Arizona Sign Company
October 1, 1997 - October 1, 2017
Directed visual strategy, brand consistency, and creative execution for 1,000+ corporate and small business clients. Engineered largeformat vector schematics, CAD blueprints, and CNC-ready files for industrial manufacturing and environmental graphics. Oversaw production quality control, material specifications, installation parameters, and fleetwide commercial vehicle branding. Built scalable brand systems for clients requiring multi-location consistency and long-term asset integrity.
Freelance Graphic Artist at M.A. Graphics
October 1, 1997 - October 1, 2017
Executed graphic design projects across a wide range of applications including promotional materials for businesses and events.

Education

Bachelor of Science at Liberty University
January 1, 2020 - May 1, 2027
New York Institute of Photography at New York Institute of Photography
January 1, 2016 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Retail, Manufacturing, Education
    Fine Jewelry Product Photography - Rainbow Moonstone Copper Bracelet
    Macro detail shot capturing the internal color flash and soft lighting on a custom moonstone bracelet. photo branding designer…
    Fine Jewelry Product Photography - Labradorite Pendant
    Macro detail shot capturing the internal color flash and soft lighting on a custom labradorite pendant. photo graphicdesigner webdesigner designer…
    Intercoastal Flooring — Branding & Visual Identity Project
    I developed a complete visual identity and branding system for Intercoastal Flooring, creating a cohesive and professional look across all customer‑facing materials. I designed the custom logo, typography, and brand style, then expanded the identity into a full suite of marketing and operational assets. My work included vehicle lettering, business cards, letterhead, and a fully designed website that showcased the company’s services, craftsmanship, and brand personality. This project allowed me to blend strategic branding with practical design execution, ensuring that every element—from the logo to the work trucks—reflected consistency, clarity, and a strong visual presence. The result was a unified brand system that strengthened Intercoastal Flooring’s credibility, visibility, and customer recognition across digital and physical platforms. logo graphicdesigner illustrator branding designer photo webdesigner…
    Six Frames, One Vision — Photography Series
    “Six Frames, One Vision” is a quiet study in detail, place, and presence. In this series, I explore the emotional resonance of everyday moments—capturing texture, light, and form across natural and mechanical subjects. Each frame stands alone in its narrative, yet together they form a cohesive meditation on stillness, contrast, and connection. • Winter Tide reflects the solitude of coastal winter, with soft dunes and fading light. • Illumination captures a weathered shoreline under a heavy sky, where a lone signpost becomes a symbol of direction and pause. • Steel & Spirit is a tribute to craftsmanship and legacy, seen through the chrome and grit of a vintage Harley-Davidson. • Red Fuel isolates the geometry and gloss of a classic car’s fuel cap—an abstract study in color and curve. • Soft Landing offers a moment of quiet gathering, as ducks settle into tall grass near water’s edge. • Quiet Gathering zooms into the delicate presence of a Lunar moth, resting in stillness and shadow. This series is part of a larger body of work that explores visual storytelling through contrast, composition, and emotional tone. I approach each image as a frame of presence—an invitation to pause, observe, and feel. photo photographer…
    Bridgeton Beacon — Signage & Postcard Design Project
    I created the complete visual branding materials for Bridgeton Beacon, designing custom signage and a promotional postcard that reflected the organization’s mission and community‑focused identity. I developed a clean, modern visual style that balanced professionalism with approach ability, ensuring the brand felt trustworthy, uplifting, and aligned with their nonprofit purpose. For the signage, I designed a clear, visually cohesive layout that enhanced visibility and recognition across public spaces. I selected typography, color palettes, and graphic elements that reinforced the organization’s message and strengthened its presence within the community. I also designed a full‑color postcard used for outreach and public engagement. This included layout design, messaging placement, and visual hierarchy to ensure the information was easy to read, aesthetically appealing, and aligned with the overall brand identity. This project allowed me to support Bridgeton Beacon’s mission by creating visual materials that communicated clarity, purpose, and community connection. logo graphicdesigner illustrator photo designer…
    Chef Terry French - Executive Knife Series Branding
    I was commissioned to design a custom logo for Chef Terry French winner of season two Food Network's Extreme Chef. the logo was featured on the Executive Chef Series knives produced by the German knife manufacturer Gunter Wilhelm. The project required a bold professional mark that could carry the prestige of a television culinary champion while remaining versatile for high end product engraving. The final design balanced strength, elegance and brand clarity delivering a visual identity worthy of both chef and product line. logo branding designer graphicdesigner…