With 8+ years of experience as a Creative Copywriter, Content Strategist, and Team Lead, I help brands find ideas that actually stick. I've worked across top-tier agencies in Almaty, leading creative teams and developing 360° campaigns for global names like Coca-Cola, Lay's, Air Astana, and iGaming brands. My sharpest edge is ideation — brainstorming is where I operate at my best. My background spans brand communication, CVM copywriting at Kcell, and content creation for iGaming and betting brands, which means I understand both mass-market storytelling and performance-driven, high-retention copy. I've written across formats: social, CRM, UX, long-read, and short-form content. I represented Kazakhstan at Cannes Lions as a Gold Winner of Young Lions — scriptwriter, Film category — led a Concept Squad at DASM Ogilvy, and helped junior copywriters grow into award-winning creatives. I believe great work happens when creative strategy and sharp copywriting stop competing and start building something together. Currently open to roles in creative copywriting, scriptwriting, content strategy, and brand communication.

Bexultan Kulmagambetov

With 8+ years of experience as a Creative Copywriter, Content Strategist, and Team Lead, I help brands find ideas that actually stick. I've worked across top-tier agencies in Almaty, leading creative teams and developing 360° campaigns for global names like Coca-Cola, Lay's, Air Astana, and iGaming brands. My sharpest edge is ideation — brainstorming is where I operate at my best. My background spans brand communication, CVM copywriting at Kcell, and content creation for iGaming and betting brands, which means I understand both mass-market storytelling and performance-driven, high-retention copy. I've written across formats: social, CRM, UX, long-read, and short-form content. I represented Kazakhstan at Cannes Lions as a Gold Winner of Young Lions — scriptwriter, Film category — led a Concept Squad at DASM Ogilvy, and helped junior copywriters grow into award-winning creatives. I believe great work happens when creative strategy and sharp copywriting stop competing and start building something together. Currently open to roles in creative copywriting, scriptwriting, content strategy, and brand communication.

Available to hire

With 8+ years of experience as a Creative Copywriter, Content Strategist, and Team Lead, I help brands find ideas that actually stick. I’ve worked across top-tier agencies in Almaty, leading creative teams and developing 360° campaigns for global names like Coca-Cola, Lay’s, Air Astana, and iGaming brands.
My sharpest edge is ideation — brainstorming is where I operate at my best. My background spans brand communication, CVM copywriting at Kcell, and content creation for iGaming and betting brands, which means I understand both mass-market storytelling and performance-driven, high-retention copy. I’ve written across formats: social, CRM, UX, long-read, and short-form content.
I represented Kazakhstan at Cannes Lions as a Gold Winner of Young Lions — scriptwriter, Film category — led a Concept Squad at DASM Ogilvy, and helped junior copywriters grow into award-winning creatives. I believe great work happens when creative strategy and sharp copywriting stop competing and start building something together. Currently open to roles in creative copywriting, scriptwriting, content strategy, and brand communication.

See more

Language

Russian
Fluent
Kazakh
Advanced
English
Advanced
Turkish
Beginner

Work Experience

Sr. Copywriter / Concept Squad Team Lead at DASM Ogilvy
January 1, 2025 - Present
Lead copywriting and concept development for Coca-Cola accounts; overseeing a squad of creatives and ensuring persuasive, on-brand storytelling across campaigns.
Creative Copywriter at Mosaic Agency
January 1, 2024 - January 1, 2025
Crafted creative copy and concepts for multi-channel campaigns, collaborating with strategy and design teams.
UX Copywriter at Tele2 / Altel
January 1, 2023 - January 1, 2024
Designed user-centric microcopy and product messaging for telecom digital products.
CRM Copywriter at AO Kcell (CVM Department)
January 1, 2021 - January 1, 2023
Developed CRM messaging (emails, SMS) and lifecycle copy for customer retention campaigns.
Copywriter / SMM at TAG Media (LG Electronics team)
January 1, 2020 - January 1, 2021
Created copy and social media content for LG Electronics campaigns and product launches.
Creative Copywriter at TBWA Almaty
January 1, 2018 - January 1, 2020
Produced creative copy and concepts for various brands and campaigns.

Education

Secondary Education (Lyceum) at Kazakh-Turkish Lyceum, Petropavlovsk
January 1, 2009 - January 1, 2014
Bachelor of Law at Al-Farabi Kazakh National University
January 1, 2014 - January 1, 2018
Debate Academy at Chingiz Aitmatov International Academy of Debates (Issyk-Kul)
January 1, 2016 - January 1, 2016
MediaCamp by IDEA at MediaCamp by IDEA (Issyk-Kul)
January 1, 2017 - January 1, 2017
SuperStrategist Program at Soba Education (Almaty)
January 1, 2025 - January 1, 2025

Qualifications

Debate Academy - Chingiz Aitmatov International Academy of Debates
January 1, 2016 - January 1, 2016
MediaCamp by IDEA
January 1, 2017 - January 1, 2017
SuperStrategist Program
January 1, 2025 - April 23, 2026

Industry Experience

Media & Entertainment, Telecommunications, Consumer Goods, Software & Internet, Professional Services