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Hi, I’m Berta Gacheva, a marketing leader with 7+ years of experience driving growth across brand, digital, e-commerce, and performance channels. I’ve managed multi-million euro budgets, led cross-functional teams, and delivered campaigns across international markets. I combine strategic thinking with hands-on execution across paid media, social, influencer, and OOH. I’m authorized to work in the United States and all EU member states, and I’m open to full-time roles or freelance engagements globally.…Hi, I’m Berta Gacheva, a marketing leader with 7+ years of experience driving growth across brand, digital, e-commerce, and performance channels. I’ve managed multi-million euro budgets, led cross-functional teams, and delivered campaigns across international markets. I combine strategic thinking with hands-on execution across paid media, social, influencer, and OOH. I’m authorized to work in the United States and all EU member states, and I’m open to full-time roles or freelance engagements globally.

Berta Gacheva

Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Berta Gacheva, a marketing leader with 7+ years of experience driving growth across brand, digital, e-commerce, and performance channels. I’ve managed multi-million euro budgets, led cross-functional teams, and delivered campaigns across international markets. I combine strategic thinking with hands-on execution across paid media, social, influencer, and OOH. I’m authorized to work in the United States and all EU member states, and I’m open to full-time roles or freelance engagements globally.…Hi, I’m Berta Gacheva, a marketing leader with 7+ years of experience driving growth across brand, digital, e-commerce, and performance channels. I’ve managed multi-million euro budgets, led cross-functional teams, and delivered campaigns across international markets. I combine strategic thinking with hands-on execution across paid media, social, influencer, and OOH. I’m authorized to work in the United States and all EU member states, and I’m open to full-time roles or freelance engagements globally.

Available to hire

Hi, I’m Berta Gacheva, a marketing leader with 7+ years of experience driving growth across brand, digital, e-commerce, and performance channels. I’ve managed multi-million euro budgets, led cross-functional teams, and delivered campaigns across international markets.

I combine strategic thinking with hands-on execution across paid media, social, influencer, and OOH. I’m authorized to work in the United States and all EU member states, and I’m open to full-time roles or freelance engagements globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Fluent

Russian

Fluent

Hebrew (modern)

Beginner

Work Experience

Head of Marketing at Wolt Bulgaria

April 1, 2025 - January 31, 2026

Own the full local marketing strategy spanning brand, acquisition, and retention channels across Bulgaria. Manage a €4M+ annual marketing budget, including yearly planning, quarterly allocation, and real-time reforecasting. Plan and execute 20+ national and global campaigns per year, coordinating with performance, PR, social, and brand teams. Drive media planning, influencer partnerships, and OOH activations generating 4M+ impressions per quarter. Oversee campaign analytics via Looker and internal tools; consistently deliver on acquisition and retention KPIs. Lead merchant communications and co-marketing initiatives to strengthen partner engagement and co-branded reach. Localise global content across digital touchpoints while maintaining brand consistency and tone.

Head of Sales & Marketing at Sellavi (Bulgaria / UAE / Romania)

January 1, 2023 - April 30, 2025

Promoted to lead both sales and marketing functions after consistently exceeding targets as Senior Project Manager. Led a multi-market team across three countries, personally closing 300+ deals and driving significant revenue growth. Managed and optimised PPC campaigns across all markets, improving lead quality and reducing cost per acquisition. Oversaw social media and paid accounts in three markets, maintaining cohesive brand presence and engagement metrics. Negotiated strategic agreements with key logistics and financial partners including Econt, Speedy, and UniCredit Bank. Collaborated directly with the CEO, CFO, and CTO to align marketing strategy with company-wide commercial goals. Conceptualised and executed brand events that expanded market reach and deepened customer relationships.

Senior Project Manager at Sellavi (Bulgaria / UAE / Romania)

May 1, 2022 - December 31, 2023

Managed end-to-end delivery of sales and marketing projects across the Bulgarian and UAE markets. Built and maintained a structured lead pipeline, managing both cold and warm leads to maximise conversion opportunities. Contributed to content and campaign ideation, enhancing brand recognition during a period of rapid market expansion.

Digital Project Manager at NEXT-DC

January 1, 2022 - December 31, 2022

Directed developer teams and managed end-to-end project timelines, ensuring on-time delivery to a consistently high standard. Oversaw budgets across all web development projects, collaborating with designers and subcontractors to optimise resource allocation. Maintained daily client communication and acted as the primary point of contact throughout project lifecycles.

Marketing Manager at New Wave Digital / 360 Content Solutions

January 1, 2021 - December 31, 2021

Built and implemented an internal marketing strategy that generated 50+ qualified leads for web projects valued at over 20,000 BGN. Developed content and performance strategies to grow agency visibility and organic engagement. Supported startup clients in launching revenue-generating digital marketing strategies with measurable results.

Social Media Manager at Havas Group Bulgaria

January 1, 2020 - December 31, 2021

Served as senior account lead for NIVEA Bulgaria, overseeing communication strategy, influencer relations, KOL PR packages, and press releases for product launches. Managed 6+ Meta Business Manager accounts simultaneously, optimising ad campaigns for client ROI. Contributed to new business pitches with a consistent track record of winning 6+ new clients per year.

Digital Marketing Specialist at APRA Porter Novelli

January 1, 2019 - December 31, 2020

Created and executed digital strategies for clients across FMCG, real estate, and lifestyle sectors including @iparchitects and @riverparksofia. Grew social media audiences by 200%+ within 12 months, tracking performance through monthly analytics reports. Managed Facebook and LinkedIn ad campaigns and developed organic content strategies for a diverse client portfolio.