BIANCA ARAÚJO SANTOS GENIOLE

Coordinated and executed go-to-market strategies for Marvel, Star Wars and Disney Princess across the Americas, aligning global direction with priorities of 10+ local markets. Partnered with Sales, Marketing and Category teams to build integrated commercial plans supporting revenue growth and portfolio expansion. Developed commercial presentations and client pitches translating franchise IP into partnership opportunities. Acted as main point of contact between regional leadership and local teams, ensuring communication consistency, high execution standards, and alignment with business objectives. Identified and developed cross-functional partnerships across retail, licensing and media, coordinating integrated commercial activations.

Developed and executed integrated influencer marketing campaigns and brand partnerships supporting franchise launches, driving measurable increases in brand awareness and sell-through. Created data-driven communication frameworks to support campaign optimization and ROI/investment assessment for commercial teams. Adapted and localized global campaigns for Brazil and Latin America while ensuring cultural relevance and brand consistency. Managed end-to-end cross-functional processes across creative, media, retail and external agency teams, delivering multiple campaigns simultaneously across markets.

Planned and led communications strategies for Disney+ and Studios content launches in Brazil, coordinating influencer partnerships and branded content activations. Delivered international PR campaigns in collaboration with regional teams, increasing audience engagement across the Disney Consumer Products portfolio.