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Creative professional designing and delivering powerful content strategies aligned to business goals. Builds ROI-focused campaigns, sonic branding, and video/audio storytelling customized for target audiences—from vision through final details. Experienced founder and creative director leveraging traditional production and modern AI creator tools across Adobe Creative Cloud and platforms such as Firefly, Runway ML, Veo, and ChatGPT to create self-contained, monetizable content systems and GPT-based assets. Hosts and grows a creator-focused podcast and educational programs that expand human connection through the arts.…Creative professional designing and delivering powerful content strategies aligned to business goals. Builds ROI-focused campaigns, sonic branding, and video/audio storytelling customized for target audiences—from vision through final details. Experienced founder and creative director leveraging traditional production and modern AI creator tools across Adobe Creative Cloud and platforms such as Firefly, Runway ML, Veo, and ChatGPT to create self-contained, monetizable content systems and GPT-based assets. Hosts and grows a creator-focused podcast and educational programs that expand human connection through the arts.

Brandon Gass

Creative Director, Podcast Producer, Content Creator, +7

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Creative professional designing and delivering powerful content strategies aligned to business goals. Builds ROI-focused campaigns, sonic branding, and video/audio storytelling customized for target audiences—from vision through final details. Experienced founder and creative director leveraging traditional production and modern AI creator tools across Adobe Creative Cloud and platforms such as Firefly, Runway ML, Veo, and ChatGPT to create self-contained, monetizable content systems and GPT-based assets. Hosts and grows a creator-focused podcast and educational programs that expand human connection through the arts.…Creative professional designing and delivering powerful content strategies aligned to business goals. Builds ROI-focused campaigns, sonic branding, and video/audio storytelling customized for target audiences—from vision through final details. Experienced founder and creative director leveraging traditional production and modern AI creator tools across Adobe Creative Cloud and platforms such as Firefly, Runway ML, Veo, and ChatGPT to create self-contained, monetizable content systems and GPT-based assets. Hosts and grows a creator-focused podcast and educational programs that expand human connection through the arts.

Available to hire

Creative professional designing and delivering powerful content strategies aligned to business goals. Builds ROI-focused campaigns, sonic branding, and video/audio storytelling customized for target audiences—from vision through final details.

Experienced founder and creative director leveraging traditional production and modern AI creator tools across Adobe Creative Cloud and platforms such as Firefly, Runway ML, Veo, and ChatGPT to create self-contained, monetizable content systems and GPT-based assets. Hosts and grows a creator-focused podcast and educational programs that expand human connection through the arts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

English

Fluent

Work Experience

Sr. Creative Director, Marketing at Xperi Corporation

September 1, 2021 - April 30, 2026

Oversaw worldwide campaigns, creative, audio, and video content across brands. Distributed 600+ videos/year and won multiple MarCom, Viddy, Telly, Stevie, Best in Biz, and Ragan and Co video awards, beating out major players with a lean team using traditional and AI techniques. Led “TiVo Has It” and DTS “X Marks the Spot” campaigns; launched DTS Clear Dialogue as a technology. Spearheaded DTS 30th and TiVo 25 campaigns. Collaborated with premium industry partners across Connected Car, Consumer Electronics, Streaming Services, Mobile, Gaming, Cinema, Smart Home, and AI. Produced DTS Craft Masters series featuring Disney+, Marvel, The Fast and the Furious, and Puss in Boots releases.

Founder at FREE FROM CTRL

February 1, 2021 - Present

Independent media production studio dedicated to entertaining and inspiring people to discover and expand creative powers. Generates strategic marketing content, sonic branding, and produces/directs for local companies and worldwide clients including Xperi, IMAX, Arbor Advisory Group, OBI Creative, Muddy Gecko, Micro1, Kurt Hunter, and Gloria Hendry. Hosts and distributes podcast “Be Creative. Be Free.” featuring creatives across multiple disciplines; grows online presence and voice (TikTok featured on Last Week Tonight with John Oliver). Expands an educational arm promoting human connection with the arts. Leverages AI creator tools within Adobe Creative Cloud and platforms including Firefly, Runway ML, Veo, Seedance, Kling, Nano Banana, Claude, Gemini, and ChatGPT; builds self-contained and monetizable GPTs, Gems, and Skills.

Creative Director - Video / Content Innovation & Production (Hybrid) at Xperi Corporation

April 1, 2016 - September 30, 2021

Developed content across brands including DTS, IMAX Enhanced, TiVo, HD Radio, DTS Play-Fi, Perceive, Invensas, and Tessera. Forged the first-ever Independent Filmmaker Partnership Program to produce immersive cinematic demonstrations with independent creators. Led projects in VR, AR, and immersive 360 programs with industry leaders to develop new marketing and entertainment experiences. Showcased first VR demo of DTS at Grammy Producer and Engineer Wing and first 8K presentation with IMAX for TCL TV. Enabled first 3D VR + DTS Headphone:X arena show experience with Tidal. Shifted filming process from in-person to remote and created learning program for guests to film themselves remotely. Developed flagship content for launch of IMAX Enhanced as a consumer brand. Drove AV content strategy for B2B and B2C across Connected Car/Auto, Consumer Electronics, Streaming, Mobile, Gaming, Cinema, Smart Home, Semiconductor, VR/XR, and AI; collaborated with engineering to create new production workf

Sr. Manager, Technical Product Marketing & Content Development at Xperi Corporation

June 1, 2013 - April 30, 2016

Strategized, developed, and produced high-quality B2B and B2C technology/product demonstrations, experiences, and branded content worldwide. Built DTS Headphone:X as a consumer brand integrated in most gaming headphone market. Helped sign up 13 partners (over six times target) for newly launched DTS:X. Supervised a cross-department team to acquire and secure major studio, indie, and user-created content aligning with DTS brand messaging and technology/product features across platforms. Cultivated partnerships with artists, engineers, producers, filmmakers, and visionaries (e.g., Hans Zimmer, Soundgarden, Imagine Dragons) to increase brand awareness and deliver extraordinary experiences. Coordinated with engineering and product/sales/legal teams to craft product messaging and demonstrations.

Manager, Technical Marketing Communications at Xperi Corporation

June 1, 2011 - June 30, 2013

Poached and promoted to marketing team; translated algorithmic audio concepts to technical and non-technical audiences. Improved adoption and implementation to dominate market share for DTS encoding software from 50% to 95% of Blu-ray Disc market as Marketing Lead. Directed global team producing annual DTS Demo Disc including content licensing from Hollywood studios and physical production used by installers and consumer electronics partners worldwide. Trained worldwide DTS field application engineers and presenters for trade shows, co-pros, and events.