Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Campaign Execution Specialist at Becton Dickinson
January 1, 2025 - PresentManaged omni-channel campaign rollouts across Meta, Google, and LinkedIn, ensuring flawless execution and asset QA. Leveraged GA4 and Looker Studio for performance visibility; collaborated with creative and analytics teams to refine messaging and optimize assets. Drove efficient campaign operations and stood up scalable processes.
Senior Performance Account Manager at Buddy Media
January 1, 2025 - October 8, 2025Managed £100k–£250k monthly paid media for DTC clients, delivering up to 4x ROAS via funnel optimization and bidding strategies. Led creative strategy with A/B testing across product, testimonial, and lifestyle angles. Delivered weekly CAC and ROAS reports to C-level clients, driving measurable changes in acquisition strategy.
Senior Account Executive at ethix Digital
July 1, 2023 - October 8, 2025Executed multi-channel acquisition campaigns, including search, social, and display advertising, with a focus on growth and conversion rate optimization (CRO). Built interactive dashboards in Looker Studio to surface real-time insights on performance drivers. Partnered with creative and analytics teams to iteratively optimize messaging and funnel stages.
Co-Founder and CEO at Orpheus Clothing
July 1, 2023 - October 8, 2025Launched mission-driven apparel brand using full-funnel digital acquisition (Meta, Google, email). Built and scaled multi-platform ads strategy, achieving positive ROAS from month one. Developed brand narrative around mental health, resonating with Gen Z audiences.
Campaign Execution Specialist at Becton Dickinson - Freelancer
January 1, 2025 - PresentManaged omni-channel campaign rollouts across Meta, Google, and LinkedIn, ensuring flawless execution and asset QA.
Senior Performance Account Manager at Buddy Media
January 1, 2025 - October 8, 2025Managed £100k–£250k/mo in paid media for DTC clients, delivering up to 4x ROAS via funnel optimization and bid strategies. Clients ranged from luxury fashion to insurance brands. Led creative strategy with A/B testing to isolate top-performing assets across product, testimonial, and lifestyle angles. Delivered weekly CAC and ROAS reports to C-level clients, driving measurable changes in acquisition strategy.
Senior Account Executive at ethix Digital
July 1, 2023 - October 8, 2025Executed multi-channel acquisition campaigns including search, social, and display with a focus on growth and conversion rate optimization (CRO). Built interactive dashboards in Looker Studio to surface real-time insights on performance drivers. Partnered with creative and analytics teams to continually iterate on messaging and funnel stages.
Co-Founder and CEO at Orpheus Clothing
July 1, 2023 - October 8, 2025Launched mission-driven apparel brand using full-funnel digital acquisition (Meta, Google, email). Built and scaled multi-platform ads strategy, achieving positive ROAS from month one. Developed brand narrative around mental health, resonating with Gen Z audiences.
Campaign Execution Specialist at Becton Dickinson (Freelancer)
January 1, 2025 - PresentManaged omni-channel campaign deployments across Meta, Google, and LinkedIn for freelance work. Ensured flawless execution and QA, delivering consistent ROAS improvements through project management and pre-launch testing. Used Salesforce, Jira, and Monday.com to maintain campaign integrity and cross-team workflows.
Senior Performance Account Manager at Buddy Media
January 1, 2025 - October 8, 2025Managed £100k–£250k/month in paid media for DTC clients, delivering up to 4x ROAS via funnel optimization and bid strategies. Clients ranged from luxury fashion brands to insurance brands. Led creative strategy with A/B testing to isolate top-performing assets across product, testimonial, and lifestyle angles. Delivered weekly CAC and ROAS insights to clients.
Senior Account Executive at ethix Digital
July 1, 2023 - October 8, 2025Executed multi-channel acquisition campaigns, including search, social, and display, with a focus on growth and conversion rate optimization (CRO). Built interactive dashboards in Looker Studio to surface real-time insights on performance drivers. Partnered with creative and analytics teams to iteratively refine messaging and funnel stages.
Co-Founder and CEO at Orpheus Clothing
July 1, 2023 - October 8, 2025Launched mission-driven apparel brand with full-funnel digital acquisition (Meta, Google, email). Built and scaled multi-platform ad strategy, achieving positive ROAS from month one. Developed brand narrative around mental health, with strong resonance in Gen Z audiences.
Campaign Execution Specialist at Becton Dickinson - Freelancer
January 1, 2025 - PresentManaged omni-channel campaign rollouts across Meta, Google, and LinkedIn, ensuring flawless execution and asset QA.
Senior Performance Account Manager at Buddy Media
January 1, 2025 - October 8, 2025Managed £100k–£250k/month in paid media for DTC clients, delivering up to 4x ROAS via funnel optimization and bid strategies. Clients ranged from luxury fashion to insurance brands. Led creative strategy with A/B testing to isolate top-performing assets across product, testimonial, and lifestyle angles. Delivered weekly CAC and ROAS reports to C-level clients, driving measurable changes in acquisition strategy.
Co-Founder and CEO at Orpheus Clothing
July 1, 2023 - October 8, 2025Launched mission-driven apparel brand using full-funnel digital acquisition (Meta, Google, email). Built and scaled multi-platform ads strategy, achieving positive ROAS from month one.
Campaign Execution Specialist at Becton Dickinson
January 1, 2025 - PresentFreelance Campaign Execution Specialist responsible for managing omni-channel campaign rollouts across Meta, Google, and LinkedIn, ensuring flawless execution and QA.
Senior Performance Account Manager at Buddy Media
January 1, 2025 - October 8, 2025Managed £100k–£250k/month in paid media for DTC clients, delivering up to 4x ROAS via funnel optimization and bid strategies. Led creative strategy with A/B testing to isolate top-performing assets across product, testimonial, and lifestyle angles. Delivered weekly CAC and ROAS reports to C-level clients.
Senior Account Executive at ethix Digital
July 1, 2023 - October 8, 2025Executed multi-channel acquisition campaigns across search, social, and display with a focus on growth and conversion rate optimization (CRO). Built interactive dashboards in Looker Studio to surface real-time insights on performance drivers. Partnered with creative and analytics teams to continuously iterate on ad messaging and funnel steps.
Co-Founder and CEO at Orpheus Clothing
July 1, 2023 - October 8, 2025Launched mission-driven apparel brand using full-funnel digital acquisition (Meta, Google, email). Built and scaled multi-platform ads strategy, achieving positive ROAS from month one. Developed brand narrative around mental health, with strong resonance in Gen Z audiences.
Education
BSc Economics at University of Southampton
January 1, 2016 - January 1, 2019BSc Economics at University of Southampton
January 1, 2016 - January 1, 2019BSc Economics at University of Southampton
January 1, 2016 - January 1, 2019BSc Economics at University of Southampton
January 1, 2016 - January 1, 2019BSc Economics at University of Southampton
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Growth Marketer
We have the best growth marketer experts on Twine. Hire a growth marketer in Dubai today.