Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a multidisciplinary professional with over 16 years of international experience across business, data analysis, AI, customer service, marketing and fashion. I have successfully delivered excellence in multinational corporations, including DHL and Microsoft. I combine a strategic mindset with empathetic leadership to drive performance through innovation, quality, and human-centered solutions. I am actively seeking new challenges to expand my global career. I thrive at the intersection of technology and creativity, translating AI insights into practical improvements, mentoring teams, and delivering customer-focused results. I enjoy bridging technical and business stakeholders, designing engaging content, and continually optimizing processes to enhance service quality and impact.…I am a multidisciplinary professional with over 16 years of international experience across business, data analysis, AI, customer service, marketing and fashion. I have successfully delivered excellence in multinational corporations, including DHL and Microsoft. I combine a strategic mindset with empathetic leadership to drive performance through innovation, quality, and human-centered solutions. I am actively seeking new challenges to expand my global career. I thrive at the intersection of technology and creativity, translating AI insights into practical improvements, mentoring teams, and delivering customer-focused results. I enjoy bridging technical and business stakeholders, designing engaging content, and continually optimizing processes to enhance service quality and impact.

Beatriz Castro

Brand Strategist, Content Creator, Data Analyst





I am a multidisciplinary professional with over 16 years of international experience across business, data analysis, AI, customer service, marketing and fashion. I have successfully delivered excellence in multinational corporations, including DHL and Microsoft. I combine a strategic mindset with empathetic leadership to drive performance through innovation, quality, and human-centered solutions. I am actively seeking new challenges to expand my global career. I thrive at the intersection of technology and creativity, translating AI insights into practical improvements, mentoring teams, and delivering customer-focused results. I enjoy bridging technical and business stakeholders, designing engaging content, and continually optimizing processes to enhance service quality and impact.…I am a multidisciplinary professional with over 16 years of international experience across business, data analysis, AI, customer service, marketing and fashion. I have successfully delivered excellence in multinational corporations, including DHL and Microsoft. I combine a strategic mindset with empathetic leadership to drive performance through innovation, quality, and human-centered solutions. I am actively seeking new challenges to expand my global career. I thrive at the intersection of technology and creativity, translating AI insights into practical improvements, mentoring teams, and delivering customer-focused results. I enjoy bridging technical and business stakeholders, designing engaging content, and continually optimizing processes to enhance service quality and impact.

Available to hire

I am a multidisciplinary professional with over 16 years of international experience across business, data analysis, AI, customer service, marketing and fashion. I have successfully delivered excellence in multinational corporations, including DHL and Microsoft. I combine a strategic mindset with empathetic leadership to drive performance through innovation, quality, and human-centered solutions. I am actively seeking new challenges to expand my global career.

I thrive at the intersection of technology and creativity, translating AI insights into practical improvements, mentoring teams, and delivering customer-focused results. I enjoy bridging technical and business stakeholders, designing engaging content, and continually optimizing processes to enhance service quality and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

German

Advanced

Italian

Advanced

Spanish; Castilian

Advanced

French

Beginner

Work Experience

AI Innovation Lead at Microsoft Advertising

August 1, 2022 - Present

Drive AI innovation and adoption by leading testing, diagnostics, and quality assurance of Copilot solutions across multiple platforms. Identify performance issues and improvement opportunities through data-driven analysis, contributing to measurable enhancements in service delivery. Bridge between technical teams and business stakeholders, translating AI performance insights into actionable recommendations. Support agile, continuous improvement programs focused on operational efficiency and customer experience. Monitor AI adoption, performance, and impact to inform optimization strategies and best practices. Design and produce internal newsletters with clear structure and engaging visual layouts, simplifying complex information to increase readability and engagement. Leverage analytical tools (Copilot, MAP, UCM, Excel, PowerPoint) to support decision-making and stakeholder communication.

English/Spanish/Italian Language Teacher at Lernstudio Barbarossa

February 1, 2022 - Present

Deliver personalized language instruction in English, Spanish, and Italian. Design and adapt lesson plans according to individual learning styles and academic goals, fostering knowledge retention and student empowerment.

International Specialist at DHL Express Brazil

March 1, 2019 - August 31, 2020

Problem solver: act as a logistics and customs specialist, navigating complex international processes with clarity and precision. Delivered multilingual customer service and resolved critical issues for clients across regions. Led the Late Pickup project to identify and address operational delays, mitigating interruptions and reducing losses.

Au Pair at EF Education First

May 1, 2016 - May 31, 2018

Cultural immersion in the U.S. hosting families; provided bilingual childcare and gained extensive intercultural communication experience.

Tutor at Kumon

January 1, 2008 - December 31, 2014

Provided structured tutoring in Mathematics, Portuguese, and English; guided students in developing discipline, critical thinking, and independent study habits.

Marketing Intern at Vintage Chic Brechó de Marcas

May 1, 2014 - December 31, 2015

Led advertising campaigns, visual content, and e-commerce branding. Oversaw performance metrics for social media and email marketing strategies to increase engagement and conversions.

Marketing Intern at WCare Comércio Eletrônico

September 1, 2012 - March 31, 2013

Managed branding, digital content, and fashion styling for an e-commerce platform. Evaluated marketing KPIs and implemented improvements to boost visibility and sales.

Marketing and Sales at À dor Amores - Comércio de Roupas Íntimas

April 1, 2012 - September 30, 2012

Branding and directed visual merchandising and supply planning based on market analysis. Delivered personalized styling and strategic post-sale communication to ensure customer loyalty.

Au Pair at Wolfenbüttel Host Family

December 1, 2020 - December 31, 2021

Au pair responsibilities in German family life; bilingual childcare and cross-cultural experience.