BH

Bhisyril Hafie

Available to hire

I’m Bhisyril Hafie, a results-driven digital marketer and SEO specialist focused on building organic and paid growth through rigorous research, technical improvements, and data-backed optimization.

About

I’m Bhisyril Hafie, a results-driven digital marketer and SEO specialist focused on building organic and paid growth through rigorous research, technical improvements, and data-backed optimization. I lead SEO KPIs, run keyword and competitor analyses, and prioritize technical, content, and link-building work to achieve measurable business targets—often under limited resources.

I’ve worked across EdTech and SaaS environments as an SEO Lead and SEM/SEO Specialist, collaborating closely with engineering, sales, merchandising, and UX teams to improve crawlability, renderability, indexing, site structure, and overall performance. Alongside SEO, I manage and optimize SEM campaigns (including keyword discovery, ad and landing page iteration, and conversion/leads tracking) and produce weekly/monthly performance reporting that helps the organization stay aligned on growth goals.

  • 13 years' experience
  • Joined November 2026

Languages

  • EnglishIntermediate
  • IndonesianFluent

Industry experience

  • Education
  • Software & Internet
  • Professional Services
  • Media & Entertainment

Work experience· 10 roles

EdTech SEO Lead · PT. Ruang Raya Indonesia | RuangguruJan 2021 – Present · 5 yrs 11 mos

Define and track SEO KPIs including traffic plans and SEO tasking. Analyze, recommend, and implement SEO strategies to meet growth targets, covering technical SEO infrastructure, SEO security, and automation processes. Conduct periodic keyword research, technical/content audits, link building, and competitor analysis to uncover SEO opportunities. Prioritize SEO execution for best outcomes under limited resources. Collaborate with sales, merchandising, engineering, and UX to implement SEO improvements such as product opportunity evaluation, renderability, crawl budget, and index improvement, plus basic SEO training. Deliver weekly and monthly SEO performance reports by sector and across the organization.

SaaS SEM & SEO Specialist · PT. People Intelligence Indonesia | GreatDay HRFeb 2020 – Feb 2021 · 1 yr 1 mo

Responsible for ID, MY, TH, and PH target markets across SEO and SEM. Define and track SEO KPIs (including traffic plan and SEO tasking), perform keyword research, content audits, link building, and competitor analysis to discover SEO opportunities, and implement actionable SEO strategies. Use tools such as Google Analytics, Ahrefs, SEMrush, and Screaming Frog. Forecast future performance based on past results and create weekly/monthly SEO performance reports. For SEM, define SEM KPIs (traffic, conversion/leads, meetings), run keyword discovery/expansion, iterate ad copy and landing pages with testing, optimize search campaigns to increase conversions/leads, manage day-to-day SEM campaigns across SEA countries, and produce daily/weekly/monthly SEM performance reporting.

B2B Marketplace SEO Specialist · PT. Raksasa Laju Lintang | Ralali.comMar 2018 – Apr 2020 · 2 yrs 2 mos

Define and track SEO KPIs and a traffic plan, and analyze/recommend/implement SEO strategies to meet growth targets. Work on technical SEO infrastructure, SEO security, and automation processes. Conduct keyword research, technical and content audits, link building, and competitor analysis to find opportunities. Prioritize SEO tasks for best results under limited resources. Coordinate with sales, merchandising, engineering, and UX to drive SEO improvements such as product opportunity identification, crawl/index improvements, category migration, and basic SEO training. Provide recommendations on site structure, creative design, keyword and link strategies, and content optimization, plus weekly/monthly SEO performance reporting.

Digital Marketing Consultant (Freelance) · GreatDay HR; Meatguy Steakhouse; GoCement; etc.Jan 2018 – Present · 8 yrs 11 mos
Digital Marketing & SEO Specialist (Startup - SaaS) · PT. Mid Solusi Nusantara | Sleekr.coDec 2016 – Feb 2018 · 1 yr 3 mos
SEM & SEO Specialist (Digital Agency) · Asoka Cipta Digital | RedTreeAsia.comMay 2016 – Nov 2016 · 7 mos
SEO Specialist (Digital Agency) · PT. Primehousemedia | Primehousemedia.comJan 2016 – Apr 2016 · 4 mos
Digital Marketing & SEO Specialist (Travel - early stage startup) · Opepper Global Media | TriponHalal.comMar 2015 – Present · 11 yrs 9 mos

Education

Bachelor of Computer Science (Software Engineering) · Bina Nusantara University, Jakarta2010 – 2015
Multimedia · SMK La Tansa, Banten2007 – 2010

Certifications and awards

Internet Forum Business Training2012 – 2026
Public Lecture with Microsoft2012 – 2026
Malaysia Global Innovation & Creativity Centre (MaGIC) Accelerator2015 – 2026

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