Social Media Manager and Marketing Coordinator at Pure Orthodontics

Develop and execute digital marketing strategies and paid advertising campaigns across social media platforms, creating static and video ads for Meta while managing account presence and brand engagement. Edit and produce multimedia content for campaigns based on ongoing research into industry trends, audience preferences, and competitor activity. Analyze campaign performance using marketing analytics tools, prepare reports on key metrics, and conduct post-campaign analysis to measure outcomes and recommend improvements. Partner with the marketing manager and senior leadership to support broader marketing objectives, advise on content strategies and audience engagement, and assist with promotional event planning.

Marketing Manager at Dagu Rice Noodle Edmonton

Plan, develop, and execute integrated marketing campaigns across digital, social media, print, and email channels to drive customer acquisition, retention, and brand awareness. Create and manage diverse digital content including social media posts, website copy, email campaigns, graphics, and videos while maintaining consistent brand messaging across all channels. Identify market trends, customer behavior, and competitor activity to uncover growth opportunities and support seasonal promotions, product launches, and special events. Monitor campaign metrics and online engagement, reporting directly to ownership and senior management with insights, recommendations, and business development opportunities.

Project Technical Staff II at Commission on Higher Education

Managed team budget and financial operations to ensure efficient fund allocation for Transnational Education Scholars and ICPE grant recipients, including disbursement and liquidation processes. Coordinated with Budget, Accounting, and Cash offices to monitor disbursement statuses, resolve financial issues, and ensure accuracy and timeliness across grant transactions. Designed and maintained data management and monitoring tools to track program activities, outcomes, and administrative documentation. Arranged logistical and administrative requirements for International Relations events, including promotional collateral, photo documentation, and archiving. Served as liaison between internal teams and external stakeholders to address administrative concerns and support smooth operations, leading administrative functions for the International Relations component and supporting senior leadership with delegated responsibilities and operational tasks.