Bianca Basturea

Lead end-to-end delivery of national ATL and integrated campaigns for Vodafone and Vodafone Foundation, coordinating between clients, creative, production, media, and PR/BTL partners. Managed budgets, timelines, creative materials, and client relationships; ensured cross-channel consistency and timely delivery. Key campaigns included Nu e Nu / Un NU e de ajuns (Vodafone Foundation) – Gold at Webstock and Good Gaming (Vodafone) – Silver at Effie; developed briefs with strategy/creative teams and maintained approvals and go-live readiness.

Key client contact; supported campaign coordination across multiple channels; managed budgets, performance reporting, and collaboration with internal teams to ensure campaign objectives were met and ROI optimized.

Managed and optimized performance-driven digital campaigns (affiliate marketing, mobile app marketing) with data-led decision-making; oversaw budgets, reporting, and collaboration with affiliate partners and media teams to improve efficiency and ROI; ensured campaigns met KPIs and maintained client communication.