Available to hire
I’m Bianca Ribeiro, a Product Designer with over eight years of experience specializing in UX/UI design across SaaS, Fintech, and E-commerce. I craft mobile and web experiences, design systems, and responsive interfaces that improve engagement and conversions. I work end-to-end from research and prototyping to delivering production-ready UI in Figma, collaborating closely with engineers, product managers, and ML teams.
I’m comfortable balancing speed and polish, leveraging AI-assisted tools to accelerate delivery while maintaining high craft and accessibility (WCAG) standards. I bring a strong background in UX research, Agile methodologies, cross-functional collaboration, and a passion for accessible, user-centered design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
Work Experience
UX Researcher and Designer at PTSB
October 1, 2025 - October 1, 2025Led UX research and design initiatives for digital banking solutions across mobile and web platforms, optimized CMS-based content authoring workflows, and conducted usability testing and A/B testing to improve platform performance. Created information architecture, wireframes, and high-fidelity prototypes in Figma; ensured data protection compliance and risk-aware design, contributing to improved user experiences and engagement.
Product Designer at Inflight Dublin
July 1, 2024 - July 1, 2024Led end-to-end UX/UI design for four products in a SaaS-based in-flight entertainment platform, focusing on usability for passengers and cabin crew. Implemented Align Design methodology to streamline design processes, collaborating with development, marketing, and product management; defined Functional Design Specifications and supported with high-fidelity prototypes. Conducted UX research and usability testing, contributing to increased user engagement and satisfaction.
UX & Digital Designer Lead at Home Store and More
March 1, 2022 - March 1, 2022Led a design team of two junior designers and two marketing assistants, delivering eCommerce platform improvements and data-informed experiences. Applied Design Thinking to overhaul product designs, resulting in a 15% rise in online sales; conducted user research, usability testing, and A/B testing to optimize customer journeys and conversion. Mentored designers and collaborated with cross-functional teams to align UX with business goals.
Creative Designer at Brandwell
December 1, 2018 - December 1, 2018Developed and produced creative designs aligned with brand identity for web and digital advertising; contributed to user-focused experiences through concept development, storyboards, and presentations. Collaborated on multiple projects to strengthen digital branding efforts.
UX Research Designer at 24Option
June 1, 2017 - June 1, 2017Applied qualitative research methods to gather end-user insights and inform UI/UX design across mobile, tablet, and desktop platforms. Collaborated with cross-functional teams to translate findings into practical design decisions; provided mentorship to UI/UX design staff and ensured grid-based, color-consistent design.
UX Designer at PTSB
October 1, 2024 - October 1, 2024Led UX research and design initiatives for digital banking solutions across mobile and web platforms, with a focus on improving user experience and optimizing content authoring workflows within the CMS. Conducted usability testing and user analysis to improve CMS-powered platform performance, resulting in a 30% reduction in page load times. Delivered user-centered designs for mobile and web applications, addressing complex design challenges and creating intuitive interfaces. Ensured high-quality user experiences through rigorous A/B testing, QA testing, and feedback integration in product design. Created information architecture, user flows, and wireframes, validated with usability testing, and documented style guides and high-fidelity prototypes in Figma. Leveraged Miro for collaborative brainstorming and ideation sessions to enhance product design solutions.
UX Researcher and Designer at PTSB
September 1, 2024 - November 30, 2025Led UX research and design initiatives for digital banking solutions across mobile and web platforms, focusing on improving user experience and optimizing content authoring workflows within the CMS.
Product Designer at Inflight Dublin
June 1, 2022 - July 31, 2024Delivered end-to-end UX/UI design for four different products, improving usability and functionality; led end-to-end design efforts, addressing complex design challenges and creating intuitive interfaces for digital engagement; collaborated with cross-functional teams to align design with business goals.
UX & Digital Designer Lead at Home Store and More
October 1, 2018 - March 31, 2022Led the end-to-end design of the e-commerce and digital experience, improving customer journeys and checkout efficiency; produced high-quality interfaces for web and mobile and mentored a design team to align with the company’s vision.
UX Research Designer at 240 Option
April 1, 2017 - June 30, 2017Applied case study methodologies to gather insights into end-user needs and preferences, influencing UI/UX improvements across multiple platforms (mobile, tablet, desktop).
UX Research and Product Designer at PTSB, Dublin (Contract)
September 1, 2024 - November 30, 2025Led UX research and design initiatives for digital banking solutions across mobile and web platforms, focusing on improving user experience and optimizing CMS content authoring workflows. Established WCAG accessibility standards across platforms, design systems, and release cycles. Conducted usability testing and user analysis to enhance a CMS-powered platform, achieving a 30% reduction in page load times. Delivered user-centered mobile and web interfaces for mortgage-related financial products, translating insights into IA, flows, and high-fidelity prototypes in Figma. Created detailed user stories to guide product development and collaborated with engineers, product managers, and ML teams to ensure production-ready deliverables.
UX Research Designer at 24Option, Dublin (Contract)
April 1, 2017 - June 30, 2017Contributed to international growth strategy by researching Latin American trading markets, delivering insights that shaped product localisation and expansion planning. Applied Case Study methodologies to gather insights into end-user needs and preferences, resulting in enhancements to product functionality and improved UI/UX across multiple platforms (mobile, tablet, desktop). Collaborated with cross-functional teams to identify research topics, presented findings to stakeholders, and supported grid, typography, and color decisions. Provided mentorship to UI/UX designers and ensured alignment with grid systems and data protection considerations.
Education
Diploma in Figma and UX Design at Udemy
March 1, 2020 - December 1, 2020Diploma in Web Design at IBAT College Dublin
March 1, 2017 - June 1, 2017Master of Business Administration (MBA) in Business Marketing Research at University Center of Estácio de Sá
March 1, 2014 - September 1, 2015Bachelor’s Degree in Graphic Design at State University of Minas Gerais
January 1, 2008 - December 31, 2012Bachelor’s Degree in Product Design at State University of Minas Gerais
January 1, 2008 - December 31, 2012Diploma in Figma and UX Design at Udemy
March 1, 2020 - December 1, 2020Diploma in Web Design at IBAT College Dublin
March 1, 2017 - June 1, 2017Master of Business Administration (MBA) in Business Marketing at University Center of Estácio de Sá
March 1, 2014 - September 1, 2015Bachelor’s Degree in Graphic Design at State University of Minas Gerais
January 1, 2008 - December 1, 2012Bachelor’s Degree in Product Design at State University of Minas Gerais
January 1, 2008 - December 1, 2012Diploma of UX Design and AI Design at UCD University College Dublin
November 1, 2025 - April 1, 2026Diploma in Web Design at IBAT College Dublin
March 1, 2017 - June 1, 2017Bachelor’s Degree in Product Design at Udemy
March 1, 2020 - December 1, 2020Diploma in Figma and UX Design at Universidade Estácio de Sá
March 1, 2014 - September 1, 2015MBA in Business Marketing Research at State University of Minas Gerais
January 1, 2008 - December 31, 2012Bachelor’s Degree in Graphic Design at State University of Minas Gerais
January 1, 2008 - December 31, 2012Certificate at UCD University College Dublin
November 1, 2025 - April 1, 2026Diploma in Web Design at IBAT College Dublin
March 1, 2017 - June 1, 2017Bachelor’s Degree in Product Design at State University of Minas Gerais
January 1, 2008 - December 31, 2012Bachelor’s Degree in Graphic Design at State University of Minas Gerais
January 1, 2008 - December 31, 2012MBA in Business Marketing Research at University Centre of Estácio de Sá
March 1, 2014 - September 1, 2015Qualifications
Diploma of UX Design and AI Design
November 1, 2025 - April 1, 2026Diploma in Web Design
March 1, 2017 - June 1, 2017Bachelor’s Degree in Product Design
March 1, 2020 - December 1, 2020Diploma in Figma and UX Design
March 1, 2014 - September 1, 2015MBA in Business Marketing Research
January 1, 2008 - December 31, 2012Bachelor’s Degree in Graphic Design
January 1, 2008 - December 31, 2012Certificate: UX Design and AI Design
November 1, 2025 - April 1, 2026Diploma in Web Design
March 1, 2017 - June 1, 2017MBA in Business Marketing Research
March 1, 2014 - September 1, 2015Industry Experience
Software & Internet, Retail, Financial Services, Media & Entertainment, Professional Services, Other
Experience Level
Expert
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Expert
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Expert
Expert
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Expert
Expert
Expert
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Expert
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Intermediate
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