Bijay Nepal

Own end-to-end performance marketing and marketing systems for an outbound travel agency. Manage approximately NPR 150,000 monthly ad spend across awareness, engagement, lead generation, and retargeting campaigns. Promote high-intent services including visa services and international tour packages. Designed and implemented Zoho CRM from scratch, including Lead, Contact and Deal modules; Lead source, campaign and destination tracking; Sales pipeline stages and follow-up visibility. Align marketing with sales by improving lead handoff, follow-up discipline, and reporting clarity. Contribute to strategy discussions, performance reviews, and operational improvements. Built a scalable marketing and sales infrastructure in place of isolated ad campaigns.

Led the entire Education department with a team of five (curriculum, trainers, sales). Recruited and onboarded trainers; redesigned ad concepts and offers; implemented a 6-touch follow-up system (3-day cadence) to recover declining enrollments; improved lead volume while maintaining lead quality.

Led the entire education department with a team of five (curriculum, trainers, sales). Recruited and onboarded trainers; aligned curriculum with market demand. Recovered declining enrollments by redesigning ad concepts and offers, sales scripts, and a 3-day cadence; increased lead volume while maintaining quality.