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I'm Bijay Nepal, a growth-focused marketing professional with 5+ years of experience across tech, digital agencies, education operations, and outbound travel businesses. I've built demand pipelines, fixed tracking gaps, and scaled lead generation while aligning marketing output with revenue. I'm also a hands-on educator and team leader with 2000+ hours of teaching experience, known for turning complex systems into practical, scalable processes and for building cohesive cross-functional teams that drive measurable growth.…I'm Bijay Nepal, a growth-focused marketing professional with 5+ years of experience across tech, digital agencies, education operations, and outbound travel businesses. I've built demand pipelines, fixed tracking gaps, and scaled lead generation while aligning marketing output with revenue. I'm also a hands-on educator and team leader with 2000+ hours of teaching experience, known for turning complex systems into practical, scalable processes and for building cohesive cross-functional teams that drive measurable growth.

Bijay Nepal

Growth Marketer, Digital Marketer, Marketing Strategist, +3

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I'm Bijay Nepal, a growth-focused marketing professional with 5+ years of experience across tech, digital agencies, education operations, and outbound travel businesses. I've built demand pipelines, fixed tracking gaps, and scaled lead generation while aligning marketing output with revenue. I'm also a hands-on educator and team leader with 2000+ hours of teaching experience, known for turning complex systems into practical, scalable processes and for building cohesive cross-functional teams that drive measurable growth.…I'm Bijay Nepal, a growth-focused marketing professional with 5+ years of experience across tech, digital agencies, education operations, and outbound travel businesses. I've built demand pipelines, fixed tracking gaps, and scaled lead generation while aligning marketing output with revenue. I'm also a hands-on educator and team leader with 2000+ hours of teaching experience, known for turning complex systems into practical, scalable processes and for building cohesive cross-functional teams that drive measurable growth.

Available to hire

I’m Bijay Nepal, a growth-focused marketing professional with 5+ years of experience across tech, digital agencies, education operations, and outbound travel businesses. I’ve built demand pipelines, fixed tracking gaps, and scaled lead generation while aligning marketing output with revenue. I’m also a hands-on educator and team leader with 2000+ hours of teaching experience, known for turning complex systems into practical, scalable processes and for building cohesive cross-functional teams that drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Nepali

Fluent

Hindi

Advanced

Work Experience

Growth, Performance & CRM Lead at Gomayu Holidays (Zeta Tours & Travels Pvt. Ltd.)

January 1, 2025 - Present

Own end-to-end performance marketing and marketing systems for an outbound travel agency. Manage approximately NPR 150,000 monthly ad spend across awareness, engagement, lead generation, and retargeting campaigns. Promote high-intent services including visa services and international tour packages. Designed and implemented Zoho CRM from scratch, including Lead, Contact and Deal modules; Lead source, campaign and destination tracking; Sales pipeline stages and follow-up visibility. Align marketing with sales by improving lead handoff, follow-up discipline, and reporting clarity. Contribute to strategy discussions, performance reviews, and operational improvements. Built a scalable marketing and sales infrastructure in place of isolated ad campaigns.

Marketing Strategist, Performance & SEO Lead at Digital Gurkha

April 1, 2021 - December 1, 2024

Joined as an intern and progressed into leadership roles across marketing, agency, and education departments. Led marketing initiatives across ed-tech and education operations; focused on SEO and paid media performance. Reached leadership over time and contributed to curriculum-aligned campaigns.

Education Operations Lead at Digital Gurkha

August 1, 2024 - December 1, 2024

Led the entire education department with a team of five (curriculum, trainers, sales). Recruited and onboarded trainers; aligned curriculum with market demand. Recovered declining enrollments by redesigning ad concepts and offers, sales scripts, and a 3-day cadence; increased lead volume while maintaining quality.

Marketing Lead & Trainer (Ed-Tech Division) at Digital Gurkha

January 1, 2023 - August 1, 2024

Delivered 2000+ hours of in-person training in SEO, Google Ads, Meta Ads, WordPress website development, Email Marketing & Digital Marketing fundamentals. Trained beginners, college students, and working professionals. Created curriculum from scratch and adapted depth and structure to learner capacity. Shifted teaching approach to hands-on execution to help non-tech learners succeed.

Agency Team Lead (Parallel Role) at Digital Gurkha

August 1, 2023 - August 1, 2024

Led cross-functional team of ~9; Managed SEO and paid media projects for restaurants, consultants, and an Australian Shopify e-commerce brand. Handled NPR 13+ lakh cumulative ad spend across Meta and Google Ads. Core learning: Lead generation success depends on post-lead sales execution, not ads alone.

Marketing Executive / Intern (Early Phase) at Digital Gurkha

April 1, 2021 - January 1, 2023

Managed and optimized ed-tech, agency and group websites. Ran Meta Ads and Google Ads for courses and brand awareness. Conducted SEO audits, keyword research, on-page fixes and content optimization. Worked with developers on UI/UX and technical improvements. Executed email and SMS retargeting campaigns using student databases. Mentored interns and conducted early-stage internal training sessions.

Marketing Executive / Intern (Early Phase) at Digital Gurkha Marketing

April 1, 2021 - January 1, 2023

Delivered 2000+ hours of hands-on training across SEO, Google Ads, Meta Ads, WordPress website development, Email Marketing, and Digital Marketing Fundamentals. Trained beginners, college students, and working professionals. Developed curricula from scratch and shifted teaching approach to hands-on execution to help non-tech learners succeed.

Marketing Lead & Trainer (Ed-Tech Division) at Digital Gurkha Marketing

January 1, 2023 - August 1, 2024

Led marketing training initiatives across the Ed-Tech division, delivering 2000+ hours of instruction. Recruited and mentored trainers, aligned curricula with market demand, and collaborated with sales to optimize enrollment and lead quality.

Education Ops Lead at Digital Gurkha Marketing

August 1, 2024 - December 1, 2024

Led the entire Education department with a team of five (curriculum, trainers, sales). Recruited and onboarded trainers; redesigned ad concepts and offers; implemented a 6-touch follow-up system (3-day cadence) to recover declining enrollments; improved lead volume while maintaining lead quality.

Agency Team Lead (Parallel Role) at Digital Gurkha Marketing

August 1, 2023 - August 1, 2024

Led and collaborated with a cross-functional team of ~9 members. Managed SEO and paid media projects for restaurants, consultancies, and an Australian Shopify e-commerce brand. Handled NPR 13+ lakh cumulative ad spend across Meta and Google Ads. Core learning: lead generation success depends on post-lead sales execution, not ads alone.