I’m Bilal Abid, a Senior Product Designer with over 6 years of experience leading UI/UX design across behavioral health, SaaS, and CMS platforms. I specialize in designing SEO-optimized digital experiences for behavioral health providers at BrandNorth Inc, blending user-centered design with conversion-focused principles to attract and retain patients. I’m practiced in design thinking, information architecture, and scalable design systems, and I thrive in cross-functional collaboration with engineering and product teams through full product lifecycles.
In my current role I lead end-to-end UX for behavioral health client websites, build scalable design systems used across 25+ projects, and conduct user research to map journeys and reduce friction in critical conversion flows. Previously, I’ve delivered design outcomes for 1000+ clients on Upwork and shaped product design for Friday POS/ERP, focusing on clarity, trust, and usability in emotionally sensitive contexts.
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