I'm Bilal Abid, a Senior Product Designer with over 6 years of experience leading UI/UX design across behavioral health, SaaS, and CMS platforms. I specialize in designing SEO-optimized digital experiences for behavioral health providers at BrandNorth Inc, blending user-centered design with conversion-focused principles to attract and retain patients. I'm practiced in design thinking, information architecture, and scalable design systems, and I thrive in cross-functional collaboration with engineering and product teams through full product lifecycles. In my current role I lead end-to-end UX for behavioral health client websites, build scalable design systems used across 25+ projects, and conduct user research to map journeys and reduce friction in critical conversion flows. Previously, I’ve delivered design outcomes for 1000+ clients on Upwork and shaped product design for Friday POS/ERP, focusing on clarity, trust, and usability in emotionally sensitive contexts.

Bilal Abid

I'm Bilal Abid, a Senior Product Designer with over 6 years of experience leading UI/UX design across behavioral health, SaaS, and CMS platforms. I specialize in designing SEO-optimized digital experiences for behavioral health providers at BrandNorth Inc, blending user-centered design with conversion-focused principles to attract and retain patients. I'm practiced in design thinking, information architecture, and scalable design systems, and I thrive in cross-functional collaboration with engineering and product teams through full product lifecycles. In my current role I lead end-to-end UX for behavioral health client websites, build scalable design systems used across 25+ projects, and conduct user research to map journeys and reduce friction in critical conversion flows. Previously, I’ve delivered design outcomes for 1000+ clients on Upwork and shaped product design for Friday POS/ERP, focusing on clarity, trust, and usability in emotionally sensitive contexts.

Available to hire

I’m Bilal Abid, a Senior Product Designer with over 6 years of experience leading UI/UX design across behavioral health, SaaS, and CMS platforms. I specialize in designing SEO-optimized digital experiences for behavioral health providers at BrandNorth Inc, blending user-centered design with conversion-focused principles to attract and retain patients. I’m practiced in design thinking, information architecture, and scalable design systems, and I thrive in cross-functional collaboration with engineering and product teams through full product lifecycles.

In my current role I lead end-to-end UX for behavioral health client websites, build scalable design systems used across 25+ projects, and conduct user research to map journeys and reduce friction in critical conversion flows. Previously, I’ve delivered design outcomes for 1000+ clients on Upwork and shaped product design for Friday POS/ERP, focusing on clarity, trust, and usability in emotionally sensitive contexts.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Lead Product Designer at Citrok
April 1, 2021 - Present
Designing for products like People Data Labs, ADSS, and Usearch across CMS, SAAS, mobile, and web.
Lead UI/UX Designer at TDS
March 1, 2021 - October 11, 2025
Led projects like Elevatyx and Kelger Management. Designed DrGlow website, MFC, and KFC apps.
UX Designer at Thinkdone Solutions
January 1, 2020 - October 11, 2025
Joined Thinkdone Solutions as UX Designer.
UI/UX Designer at Xaavia Studios
March 1, 2019 - October 11, 2025
Joined XaaviaStudio as UI/UX Designer. Created branding for Blackstone, including logo and app. Designed Text Neck App for Moltyfoam.
UI/UX Designer at Bitsclan IT Solutions
December 1, 2017 - October 11, 2025
UI/UX designer with experience in web development, web design and branding; collaborative and goal-oriented with leadership and strategy skills.
Lead Product Designer at Techverx
April 1, 2021 - Present
Led product design for Friday POS and ERP; designed interfaces and data tools to enable seamless experiences; collaborated with cross-functional teams to define product strategy and design systems.
Senior UI/UX Designer at Citrok
March 1, 2021 - October 11, 2025
Designed for products like People Data Labs, ADSS, and Usearch across CMS, SaaS, mobile, and web; led UI/UX design initiatives.
Lead UI/UX Designer at TDS
March 1, 2021 - October 11, 2025
Led projects like Elevatyx and Kelger Management; designed DrGlow website, MFC, and KFC apps.
UX Designer at ThinkDone Solutions
January 1, 2020 - October 11, 2025
UX design work for various projects; contributed to product experiences across platforms.
Junior Graphic Designer at Xaavia Studio
April 1, 2018 - October 11, 2025
Joined as Junior Graphic Designer; promoted to UI/UX in 3 months; contributed to branding and web assets.
UI/UX Designer at Xaavia Studio
March 1, 2019 - October 11, 2025
Promoted to UI/UX Designer within 3 months; designed branding for Blackstone including logo and app; designed Text Neck App for Moltyfoam; contributed to Urtasker e-commerce sites and marketplaces.
UI/UX Designer at Bitsclan IT Solutions
December 1, 2017 - October 11, 2025
UI/UX design across multiple projects; contributed to branding and web assets.
Lead Product Designer at BrandNorth Inc
April 1, 2025 - Present
Lead end-to-end user experience design for behavioral health client websites and digital platforms; designed SEO-optimized landing pages, service pages, and patient intake flows; built and maintained a scalable design system adopted across 25+ client projects; conducted user research and usability testing to map patient journeys and reduce friction; facilitated design workshops with cross-functional teams and clients to align on usability principles and business objectives before wireframing.
Lead Product Designer at Upwork
April 1, 2021 - April 30, 2023
Led design engagements on the Upwork platform, delivering UI/UX design solutions for 1000+ clients; organized and maintained structured design assets; collaborated with SEO specialists, developers, and content strategists; produced wireframes in Balsamiq and high-fidelity prototypes in Figma to guide development and reduce iteration cycles.
Product Designer at Friday
February 1, 2020 - March 1, 2021
Designed intuitive interfaces for Friday Point of Sale (POS) and ERP products; led visual and interaction design across 20 product modules, delivered design documentation and handoff assets, facilitated workshops to establish shared design language, applied customer journey mapping to identify friction points and improve usability; developed a unified component library to resolve cross-product design inconsistencies.

Education

B.S Computer Science at Virtual University of Pakistan
January 1, 2014 - January 1, 2018
B.S Computer Science at Virtual University of Pakistan
January 1, 2014 - January 1, 2018
B.S Computer Science at FAST University, Lahore
January 1, 2011 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Computers & Electronics, Healthcare