I am a data-driven Performance Marketer specializing in paid media and growth for e-commerce brands and Amazon sellers. I manage campaigns across Meta, Google, and TikTok, with a focus on improving customer acquisition costs, scaling revenue, and achieving strong returns such as 3.5x+ ROAS. I enjoy building full-funnel strategies, testing creative ideas, and using accurate tracking to guide smarter decisions. I bring hands-on experience with Meta Pixel, Conversions API, GA4, lookalike audiences, dynamic product ads, retargeting, and external traffic strategies for Amazon listings. I am friendly, results-focused, and comfortable working remotely with UK and US time zones. My goal is to help businesses turn paid traffic into sustainable growth through thoughtful strategy, continuous optimization, and compelling ad creative.…

M. Bilal

I am a data-driven Performance Marketer specializing in paid media and growth for e-commerce brands and Amazon sellers. I manage campaigns across Meta, Google, and TikTok, with a focus on improving customer acquisition costs, scaling revenue, and achieving strong returns such as 3.5x+ ROAS. I enjoy building full-funnel strategies, testing creative ideas, and using accurate tracking to guide smarter decisions. I bring hands-on experience with Meta Pixel, Conversions API, GA4, lookalike audiences, dynamic product ads, retargeting, and external traffic strategies for Amazon listings. I am friendly, results-focused, and comfortable working remotely with UK and US time zones. My goal is to help businesses turn paid traffic into sustainable growth through thoughtful strategy, continuous optimization, and compelling ad creative.…

Available to hire

I am a data-driven Performance Marketer specializing in paid media and growth for e-commerce brands and Amazon sellers. I manage campaigns across Meta, Google, and TikTok, with a focus on improving customer acquisition costs, scaling revenue, and achieving strong returns such as 3.5x+ ROAS. I enjoy building full-funnel strategies, testing creative ideas, and using accurate tracking to guide smarter decisions.

I bring hands-on experience with Meta Pixel, Conversions API, GA4, lookalike audiences, dynamic product ads, retargeting, and external traffic strategies for Amazon listings. I am friendly, results-focused, and comfortable working remotely with UK and US time zones. My goal is to help businesses turn paid traffic into sustainable growth through thoughtful strategy, continuous optimization, and compelling ad creative.

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Skills

Experience Level

Facebook Ads
Expert
Google Ads
Expert
Tiktok
Expert
Canva
Expert
Copywriting
Expert
GA4
Expert
Shopify
Expert

Language

English
Fluent
Urdu
Fluent
Sindhi
Intermediate
Panjabi, Punjabi
Intermediate

Work Experience

Performance Marketer / Paid Media Specialist at Freelance / Digital Agency
January 1, 2025 - Present
Managed performance campaigns across Meta, TikTok, and Google Ads for e-commerce clients, consistently achieving 3.5x+ ROAS. Structured TOFU, MOFU, and BOFU full-funnel strategies that reduced CAC by up to 25% while scaling spend. Implemented Meta Pixel, Conversions API, and GA4 event tracking to improve attribution and data accuracy. Designed and tested more than 40 monthly ad creatives, including UGC, single images, and carousels, to identify effective hooks and calls to action. Directed targeted social advertising traffic to Amazon product listings, contributing to improved Best Sellers Rank.

Education

Digital Marketing Certification at FGRF Institute
January 1, 2025 - January 1, 2025

Qualifications

Meta Certified Ads Specialist
January 1, 2025 - October 2, 2026
Google Ads Search Certified
January 1, 2025 - October 2, 2026

Industry Experience

Retail, Consumer Goods, Professional Services
    Meta Ads Case Study- Portfolio
    Case Study & Performance Report: HushPearls Case Study Overview Brand / Account Name: HushPearls Timeframe: Last 30 Days (Sep 3, 2026 – Oct 2, 2026) Total Ad Spend: Rs 5,385.80 PKR Spend Breakdown by Campaign: insta-visitors-29sep: Rs 1,411.08 PKR fb-page-liks-29sep: Rs 1,369.55 PKR Hushpearl-traffic-27sep: Rs 2,605.17 PKR Campaign Performance Breakdown Campaign 1: insta-visitors-29sep Objective: Instagram Profile Visits (Traffic / Engagement) Status: Active Daily Budget: Rs 400.00 / day Results: 195 Instagram Profile Visits Cost Per Result: Rs 7.24 per profile visit Amount Spent: Rs 1,411.08 PKR Impressions: 6,495 Analysis: A cost of Rs 7.24 per Instagram profile visit is a standard and healthy rate. This campaign is successfully driving targeted traffic to your profile and attracting potential organic followers. Campaign 2: fb-page-liks-29sep Objective: Facebook Page Likes / Follows Status: Active Daily Budget: Rs 400.00 / day Results: 440 Follows / Page Likes Cost Per Result: Rs 3.11 per Like/Follow Amount Spent: Rs 1,369.55 PKR Impressions: 6,534 Analysis: This is your top-performing campaign in terms of efficiency! Generating 440 page likes at just Rs 3.11 per follow provides exceptional value for building social proof and brand credibility. Campaign 3: Hushpearl-traffic-27sep Objective: Website Traffic / Landing Page Views Status: Active Budget Setup: Ad Set Level Results: 1,019 Landing Page Views Cost Per Result: Rs 2.56 per Landing Page View Amount Spent: Rs 2,605.17 PKR Impressions: 18,410 Analysis: Outstanding reach and extremely low CPC/CPV! Bringing 1,019 high-intent visitors to your website at only Rs 2.56 per view makes this the ideal campaign for warming up a cold audience and creating a retargeting audience pool.…