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Hi, I’m Billy Senel, a Senior Digital Designer based in Melbourne, Australia, with 8+ years of experience crafting brand experiences that fuse design, storytelling, and technology to push creative boundaries across digital and print platforms. I excel at turning ideas into high-fidelity product mockups, scalable design systems, and AI-driven demos that accelerate delivery. I thrive in collaborative, agile environments and enjoy shaping engaging user experiences from concept to launch.…Hi, I’m Billy Senel, a Senior Digital Designer based in Melbourne, Australia, with 8+ years of experience crafting brand experiences that fuse design, storytelling, and technology to push creative boundaries across digital and print platforms. I excel at turning ideas into high-fidelity product mockups, scalable design systems, and AI-driven demos that accelerate delivery. I thrive in collaborative, agile environments and enjoy shaping engaging user experiences from concept to launch.

Billy Senel

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Hi, I’m Billy Senel, a Senior Digital Designer based in Melbourne, Australia, with 8+ years of experience crafting brand experiences that fuse design, storytelling, and technology to push creative boundaries across digital and print platforms. I excel at turning ideas into high-fidelity product mockups, scalable design systems, and AI-driven demos that accelerate delivery. I thrive in collaborative, agile environments and enjoy shaping engaging user experiences from concept to launch.…Hi, I’m Billy Senel, a Senior Digital Designer based in Melbourne, Australia, with 8+ years of experience crafting brand experiences that fuse design, storytelling, and technology to push creative boundaries across digital and print platforms. I excel at turning ideas into high-fidelity product mockups, scalable design systems, and AI-driven demos that accelerate delivery. I thrive in collaborative, agile environments and enjoy shaping engaging user experiences from concept to launch.

Available to hire

Hi, I’m Billy Senel, a Senior Digital Designer based in Melbourne, Australia, with 8+ years of experience crafting brand experiences that fuse design, storytelling, and technology to push creative boundaries across digital and print platforms.

I excel at turning ideas into high-fidelity product mockups, scalable design systems, and AI-driven demos that accelerate delivery. I thrive in collaborative, agile environments and enjoy shaping engaging user experiences from concept to launch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Designer (Contract) at Swann Communications

October 1, 2023 - November 21, 2025

Designed digital campaigns across web, mobile, and social platforms to increase brand awareness and support product launches; delivered packaging and marketing collateral; created high-fidelity product mockups when photography unavailable; used AI tools to produce life-like demos and promotional videos.

UX/UI Lead (Contract) at National Disability Insurance Agency (NDIA)

September 1, 2023 - September 1, 2023

Translated business requirements to a design team, providing feedback to ensure alignment with user needs and strategic goals. Designed key features of the my NDIS app and portals in Figma to address accessibility needs, delivering inclusive cross-platform experiences and improved participant feedback.

Senior Digital Designer at Km art Group

September 1, 2023 - September 1, 2023

Designed mobile-first EDMs and campaign assets in Figma; improved product visibility across national promotions; created short-form product videos and animated Reels for Meta Ads, increasing view-through rates by 28% and maintaining brand consistency.

UX/UI Lead (Contract) at Australian Football League (AFL)

April 1, 2022 - April 1, 2022

Redesigned AFL’s streaming platform with a mobile-first UX, personalising fan experiences, and aligning with brand. Led end-to-end UX/UI redesign, conducted competitive benchmarks and UX audits to inform platform decisions; designed a scalable design system in Figma to support long-term growth.

Digital Designer (Contract) at Reece NEXT

April 1, 2021 - April 1, 2021

An internal innovation platform design to capture, evaluate, and develop employee-driven ideas; redesigned idea submission flow in the Ideas Channel for clarity and feedback cues; reduced friction and encouraged more contributor participation; built 30 reusable UI components to support future platform iterations.

Digital Designer (Contract) at BlueFit

July 1, 2020 - July 1, 2020

Designed and developed over 20 mobile-responsive websites and landing pages in Figma to support bookings, onboarding, and class scheduling; created intuitive onboarding flows for sign-up across web, mobile, and tablet kiosk experiences; improved conversion and engagement.

Digital Designer (Contract) at Office Works

April 1, 2019 - April 1, 2019

Designed product discovery and checkout experiences; delivered a redesigned online returns experience; collaborated with developers, business analysts, and product managers through Agile sprints to ensure alignment; contributed new UI components to internal design system to improve scalability and consistency.

Digital Designer (Contract) at Urban Shoemakers

December 1, 2018 - December 1, 2018

Redesigned the company’s website and stock-tracking system using Shopify and custom UI enhancements; modernised the shopping experience and inventory management; resulted in a 4x increase in online sales in the first month post-launch.

Digital Designer (Contract) at Milestones English Academy

May 1, 2018 - May 1, 2018

Applied mobile-first design principles to redesign course discovery and student sign-up experience; led to a 35% increase in organic traffic from international students.