I'm a dynamic and results-oriented E-commerce & Marketing Specialist with over 6 years of experience developing and executing innovative marketing and development strategies for technology and security products. I specialize in increasing brand visibility, driving customer engagement, and boosting sales by leveraging market research, digital marketing, and cross-functional collaboration. I excel at turning insights into compelling content, optimizing SEO/SEM, and aligning marketing initiatives with business goals. With hands-on experience across Shopify, marketplaces, CRM, and analytics tools, I deliver data-driven campaigns that convert and build lasting customer relationships.

Karanbir Singh

I'm a dynamic and results-oriented E-commerce & Marketing Specialist with over 6 years of experience developing and executing innovative marketing and development strategies for technology and security products. I specialize in increasing brand visibility, driving customer engagement, and boosting sales by leveraging market research, digital marketing, and cross-functional collaboration. I excel at turning insights into compelling content, optimizing SEO/SEM, and aligning marketing initiatives with business goals. With hands-on experience across Shopify, marketplaces, CRM, and analytics tools, I deliver data-driven campaigns that convert and build lasting customer relationships.

Available to hire

I’m a dynamic and results-oriented E-commerce & Marketing Specialist with over 6 years of experience developing and executing innovative marketing and development strategies for technology and security products. I specialize in increasing brand visibility, driving customer engagement, and boosting sales by leveraging market research, digital marketing, and cross-functional collaboration.

I excel at turning insights into compelling content, optimizing SEO/SEM, and aligning marketing initiatives with business goals. With hands-on experience across Shopify, marketplaces, CRM, and analytics tools, I deliver data-driven campaigns that convert and build lasting customer relationships.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

SEO & Marketing Specialist at Factors Group of Companies
April 1, 2022 - Present
Led on-page and technical SEO initiatives, conducted keyword research and content optimization to improve rankings and user experience for health and wellness products. Implemented link-building, local SEO, and competitor analysis to maintain a competitive edge. Monitored performance with Google Analytics, SEMrush, and Ahrefs, and collaborated with marketing, content, and product teams to align initiatives with business goals.
SEO & Marketing Specialist at Lorex Technology
April 1, 2022 - November 1, 2024
Managed and optimized digital marketing campaigns across multiple platforms; created product listings on Shopify and other marketplaces; conducted in-depth market research and competitive analysis to identify trends and growth opportunities; collaborated with product development to ensure consistent brand messaging; developed content for social media, blogs, and email marketing; implemented SEO/SEM strategies; supported market positioning.
Product Listing & Marketing Specialist at Toytexx INC
January 1, 2021 - April 1, 2022
Created and set up new product listings across Amazon, eBay, Shopify, and the company website; wrote compelling product titles, descriptions, bullet points, and other content; selected, uploaded, and optimized high-quality images; conducted keyword research and applied SEO best practices; monitored listing performance with analytics to improve CTR and sales; used listing tools to streamline processes.
Web & Marketing Specialist at WebsiteTOON
June 1, 2018 - December 1, 2020
Customized WordPress themes and plugins to meet specific requirements; implemented SEO; improved user experience (UX) and user interface (UI); provided technical support and training to clients and team members; created and managed engaging content for social media, blogs, email, and websites; managed online advertising campaigns (Google Ads, social media ads); developed social media strategies; planned and executed marketing events, product launches, and promotional campaigns; implemented CRM strategies to enhance customer engagement and loyalty.

Education

Post graduation in Mobile Application design & Development at Lambton College, Toronto
January 11, 2030 - February 10, 2026
Bachelors of Electronics & Communications at PTU University
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services