Brandon Iverson

Built the largest gaming community for a retail brand on the Roblox platform for Walmart. Launched an international moderator program supporting moderators with resources and peer connections. Led content product storytelling priorities and engaged community members across forums, Discord, webinars, and trade shows for clients including Walmart, Warner Bros, and NBCUniversal. Managed creator and influencer programs with over 50 influencers and 100+ UGC creators. Analyzed monthly creator content data to identify trends and managed the marketing roadmap to enhance feature usage and community feedback.

Led content marketing strategy for client Disney/National Geographic, resulting in a 55% increase in engagement and 200% increase in website traffic. Secured business development opportunities with clients including Disney, Sony Music, and Universal Music Group. Developed go-to-market strategy based on pricing, trends, and feature data. Analyzed five marketing campaigns producing a 25% increase in customer acquisition and 40% growth in CLV. Contributed to planning a major event at the Consensus crypto conference and created content for website and social media to communicate brand value and voice.

Generated and managed over $1M assets under management using email marketing, cold calling, and referrals. Utilized Salesforce for prospecting, account development, and relationship management. Built consultative client relationships to understand goals and craft holistic financial plans including cash flow, investments, insurance, and tax/estate planning. Obtained Series 7 and 66 financial securities licenses alongside Virginia Life and Health insurance license.