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Creative leader with 15+ years’ experience building multidisciplinary teams and delivering high-volume, integrated creative across digital, content, retail, sponsorship and broadcast. Known for partnering with senior stakeholders, pitching creative solutions, and improving systems that help teams work faster while maintaining quality at scale. Digital-native background spanning design and software, with a strong focus on emerging technology and practical AI applications for creative development, production and operations. Founder of Grane, an AI-powered creative operations platform exploring how AI can improve briefing, creative QA, workflow intelligence and production decision-making.…Creative leader with 15+ years’ experience building multidisciplinary teams and delivering high-volume, integrated creative across digital, content, retail, sponsorship and broadcast. Known for partnering with senior stakeholders, pitching creative solutions, and improving systems that help teams work faster while maintaining quality at scale. Digital-native background spanning design and software, with a strong focus on emerging technology and practical AI applications for creative development, production and operations. Founder of Grane, an AI-powered creative operations platform exploring how AI can improve briefing, creative QA, workflow intelligence and production decision-making.

Daniel Smith

Creative Director, Art Director, Graphic Designer, +7

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Creative leader with 15+ years’ experience building multidisciplinary teams and delivering high-volume, integrated creative across digital, content, retail, sponsorship and broadcast. Known for partnering with senior stakeholders, pitching creative solutions, and improving systems that help teams work faster while maintaining quality at scale. Digital-native background spanning design and software, with a strong focus on emerging technology and practical AI applications for creative development, production and operations. Founder of Grane, an AI-powered creative operations platform exploring how AI can improve briefing, creative QA, workflow intelligence and production decision-making.…Creative leader with 15+ years’ experience building multidisciplinary teams and delivering high-volume, integrated creative across digital, content, retail, sponsorship and broadcast. Known for partnering with senior stakeholders, pitching creative solutions, and improving systems that help teams work faster while maintaining quality at scale. Digital-native background spanning design and software, with a strong focus on emerging technology and practical AI applications for creative development, production and operations. Founder of Grane, an AI-powered creative operations platform exploring how AI can improve briefing, creative QA, workflow intelligence and production decision-making.

Available to hire

Creative leader with 15+ years’ experience building multidisciplinary teams and delivering high-volume, integrated creative across digital, content, retail, sponsorship and broadcast. Known for partnering with senior stakeholders, pitching creative solutions, and improving systems that help teams work faster while maintaining quality at scale.

Digital-native background spanning design and software, with a strong focus on emerging technology and practical AI applications for creative development, production and operations. Founder of Grane, an AI-powered creative operations platform exploring how AI can improve briefing, creative QA, workflow intelligence and production decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Advertising Illustration

Intermediate

Work Experience

Founder, Grane (Creative Operations Platform) at Grane

July 1, 2026 - Present

Exploring practical application of AI to improve creative production and workflow efficiency. Designed AI-assisted workflow concepts for creative operations. Built prototypes for brief analysis, production quality checking and workflow visibility. Researched AI integration into creative project management and production pipelines, and investigated automation opportunities to reduce manual production tasks while improving delivery quality.

AI Innovation Founder, Grane (Creative Operations Platform) at Grane

July 1, 2026 - Present

Explored the practical application of AI to improve creative production and workflow efficiency. Designed AI-assisted workflow concepts for creative operations. Built prototypes for brief analysis, production quality checking, and workflow visibility. Researched AI integration into creative project management and production pipelines. Investigated automation opportunities to reduce manual production tasks and improve delivery quality, supporting teams to work smarter while maintaining creative excellence.

Creative Lead & Studio Manager at Michael Hill

January 1, 2026 - July 1, 2026

Led the internal creative production team supporting national retail campaigns and brand delivery. Provided creative leadership across national campaign production while improving briefing, approvals, and delivery consistency. Developed scalable templates and creative systems to improve quality, speed, and consistency across high-volume output. Introduced automated production systems, asset-management processes, and reporting to give teams clearer workflow visibility.

Creative Team Leader at Queensland Health

January 1, 2025 - January 1, 2025

Directed creative delivery across multiple senior stakeholders and high-profile communication programs. Developed brand systems, production standards and creative frameworks to improve consistency across complex outputs. Managed priorities and mentored creative staff in a high-accountability environment.

Head of Art, Commercial Content Production at News Corp Australia

January 1, 2019 - January 1, 2024

Led creative production across one of Australia’s largest commercial publishing environments, working across major brands, platforms, and stakeholder groups. Led and mentored multidisciplinary creative teams of up to 35, balancing creative ambition, craft, resourcing, and concurrent deadlines. Developed, pitched, and delivered integrated, content-led campaigns for brands including Keno, Qantas, NRMA, Paw Patrol, Disney, Suncorp, Harvey Norman, and News Corp titles. Partnered across editorial, sales, marketing, production, and external stakeholders to translate commercial objectives into compelling creative solutions. Provided creative direction and quality control from concept through production across digital, content, and campaign deliverables at scale. Improved creative processes, briefing, and scalable design frameworks to reduce duplication and increase production speed.

Creative Team Leader at Queensland Health

January 1, 2018 - January 1, 2019

Directed creative delivery across multiple senior stakeholders and high-profile communication programs. Developed brand systems, production standards, and creative frameworks to improve consistency across complex outputs. Managed priorities and mentored creative staff in a high-accountability environment.

Head of Creative / Head of Marketing Design at Ladbrokes Australia

January 1, 2013 - January 1, 2018

Built and led the national creative function during significant business growth. Led integrated campaign development and production across digital, print, retail, sponsorship, and broadcast. Worked with internal marketing leaders, agencies, suppliers, and production partners to develop and execute national brand campaigns. Maintained creative quality and brand consistency across fast-moving, high-volume marketing activity.