I am a seasoned digital marketer with an analytical mindset and a passion for creative storytelling that drives actionable results. I have experience in social media strategy and analysis, content development, community management, shoot production and audience building both in the UK and internationally. I have worked both in-house and at digital-first marketing agencies, where my clients included retail, travel, luxury and food & drink brands from Fortune 500-sized companies right through to local, family-owned businesses. Previously, I was the head of the digital team at St James Quarter Edinburgh, where I launched the brand's social media channels, driving 17,500 followers through organic media in just four weeks.…

BlairSatellite

I am a seasoned digital marketer with an analytical mindset and a passion for creative storytelling that drives actionable results. I have experience in social media strategy and analysis, content development, community management, shoot production and audience building both in the UK and internationally. I have worked both in-house and at digital-first marketing agencies, where my clients included retail, travel, luxury and food & drink brands from Fortune 500-sized companies right through to local, family-owned businesses. Previously, I was the head of the digital team at St James Quarter Edinburgh, where I launched the brand's social media channels, driving 17,500 followers through organic media in just four weeks.…

Available to hire

I am a seasoned digital marketer with an analytical mindset and a passion for creative storytelling that drives actionable results. I have experience in social media strategy and analysis, content development, community management, shoot production and audience building both in the UK and internationally. I have worked both in-house and at digital-first marketing agencies, where my clients included retail, travel, luxury and food & drink brands from Fortune 500-sized companies right through to local, family-owned businesses.
Previously, I was the head of the digital team at St James Quarter Edinburgh, where I launched the brand’s social media channels, driving 17,500 followers through organic media in just four weeks.

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Language

English
Fluent
French
Advanced

Work Experience

Add your work experience history here.

Education

BA, French & History of Art at Emory University
July 1, 2024 - January 1, 2008
MSc, History of Art, Theory & Display at University of Edinburgh
August 1, 2014

Qualifications

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Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Non-Profit Organization, Other, Consumer Goods
    paper St James Quarter B2B Social Media Launch
    • Built comprehensive B2B and LinkedIn marketing and content strategy ahead of destination opening
    • Drove 1K+ followers within 2 weeks through solely organic media
    • Wrote all social media posts; edited longform content to adapt to social media best practices
    • Reported on social media performance and optimised all content

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