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Senior Art Director and Graphic Designer with 20 years of experience leading brand identity, integrated campaigns, and cross-platform visual storytelling for consumer and healthcare brands. Skilled at translating strategic briefs and business objectives into polished executions across app, CRM, paid media, web, and social, while building scalable visual systems and campaign toolkits to keep creative consistent as brands grow.…Senior Art Director and Graphic Designer with 20 years of experience leading brand identity, integrated campaigns, and cross-platform visual storytelling for consumer and healthcare brands. Skilled at translating strategic briefs and business objectives into polished executions across app, CRM, paid media, web, and social, while building scalable visual systems and campaign toolkits to keep creative consistent as brands grow.

Blair Roman

Graphic Designer, Art Director, Visual Effects Artist, +1

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Senior Art Director and Graphic Designer with 20 years of experience leading brand identity, integrated campaigns, and cross-platform visual storytelling for consumer and healthcare brands. Skilled at translating strategic briefs and business objectives into polished executions across app, CRM, paid media, web, and social, while building scalable visual systems and campaign toolkits to keep creative consistent as brands grow.…Senior Art Director and Graphic Designer with 20 years of experience leading brand identity, integrated campaigns, and cross-platform visual storytelling for consumer and healthcare brands. Skilled at translating strategic briefs and business objectives into polished executions across app, CRM, paid media, web, and social, while building scalable visual systems and campaign toolkits to keep creative consistent as brands grow.

Available to hire

Senior Art Director and Graphic Designer with 20 years of experience leading brand identity, integrated campaigns, and cross-platform visual storytelling for consumer and healthcare brands. Skilled at translating strategic briefs and business objectives into polished executions across app, CRM, paid media, web, and social, while building scalable visual systems and campaign toolkits to keep creative consistent as brands grow.

Skills

Infographic

Surface Pattern Design

Social Media Design

Presentation Design

Poster

Experience Level

Infographic

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Designer at Otsuka America Pharmaceutical

May 19, 2025 - Present

Translated complex clinical and scientific information into clear, engaging visual content including infographics, webinars, guidebooks, and digital assets for PsyCH U and NephU across email, social, and web. Developed PowerPoint templates, presentation graphics, and internal SOP design system workflows to improve creative consistency across teams. Led rebranding initiatives by refining brand identity and style guide to boost awareness and engagement, and partnered with UX/UI teams to create inclusive color palettes and design elements for seamless digital experiences. Produced branded infographics with stakeholders and legal to ensure accuracy and brand compliance. Created field-ready infographics and informational content used by Medical Science Liaisons in conversations with healthcare decision-makers.

Design Consultant at Candor Health

December 31, 2024 - September 1, 2025

Developed a branded pitch deck and reusable slide templates to support client presentations and business development efforts. Established a cohesive brand style and guidelines system to maintain visual alignment across channels and future assets. Created social ads and customizable templates for announcements, product updates, and press releases. Partnered with web development teams to refine brand elements and ensure consistency across all digital platforms.

Senior Designer at Redox

January 1, 2024 - January 1, 2025

Partnered with marketing, product, and web teams to design high-impact visuals across digital and print, including event materials, social graphics, ads, whitepapers, diagrams, and presentation decks to reinforce brand identity in healthcare technology. Developed clear, visually compelling infographics and workflow diagrams translating complex technical concepts for diverse audiences. Contributed to integrated marketing campaigns by conceptualizing creative solutions, gathering cross-functional feedback, and iterating quickly against fast-paced deadlines.

Art Director at Prescriptive Health

January 1, 2022 - January 1, 2024

Directed B2B/B2C campaign design across digital, social, email, direct mail, and sales collateral. Designed executive PowerPoint presentations, motion graphics, and video assets for leadership communications. Created and maintained content for The Inside Scrypt blog and social channels, integrating data visualizations to strengthen brand storytelling. Built campaign landing pages and email templates in WordPress and Marketo, customizing HTML/CSS for optimized performance.

Senior Manager, Social Media & Content at TRU Kids Brands

January 1, 2020 - January 1, 2022

Authored and implemented a global style guide defining design systems, typography, and brand voice. Produced and created multimedia content to enhance engagement, including weekly review videos, DIY activities, and editorial articles. Directed internal and freelance creatives to deliver high-quality explainer and promotional videos, partnering with merchants and production studios from storyboarding to final content delivery for campaigns.

Senior Art Director at Cigna Healthcare

January 1, 2019 - January 1, 2021

Directed cross-channel creative for government advertising campaigns promoting Individual & Family Plans. Produced executive presentation decks and printed materials for Cigna’s annual leadership summits, collaborating directly with senior leadership on high-visibility deliverables.

Senior Interactive Art Director at The Vitamin Shoppe

January 1, 2018 - January 1, 2019

Developed digital-first creative concepts aligned with marketing strategy and user engagement goals. Established brand guidelines and templates ensuring consistent execution across web and marketing assets. Streamlined creative processes to increase speed and quality of digital asset production.

Creative Design Manager at Toys“R”Us Inc.

December 30, 2012 - December 30, 2017

Championed a cohesive brand identity across social, web, video, print, and in-store media. Designed the Play Lab campaign, generating $2.6M+ in incremental sales and 66% higher video ad recall. Founded an in-house photo studio to cut costs and accelerate approval cycles.