Executive Creative Director at Nimbus Healthcare

Directed the creative strategy for a comprehensive healthcare portfolio including Nimbus Healthcare, Lakehills Pharmacy, and Nimbus Providers. Lead and mentored a multidisciplinary team of 4, including a Paid Ad Specialist, Social Media Manager, PR Agency, and UX Designer. Oversaw brand guidelines and visual strategy for high-level partnerships, including the Snap Kitchen/Nimbus collaboration and The Honest Dose podcast. Directed UI/UX overhauls that achieved a 60% increase in signup-to-purchase conversions. Generated $412,000 in revenue through high-performance creative assets for acquisition campaigns. Achieved a 1,929% increase in website pageviews from January 2025 to January 2026. Created a New Year, New Me campaign for local markets, which increased patients by 10x average monthly rate.

Creative Lead at WideOrbit

Modernized the corporate website to achieve Level Access certification, ensuring full ADA and WCAG compliance. Managed a 4-person creative team consisting of a Copywriter, Graphic Designer, Email Marketer, and SEO Specialist. Launched the ZingX sub-brand, resulting in an 8% increase in visitors and a 51% reduction in bounce rate. Increased trade show leads by 15% through comprehensive booth design and multi-channel advertising.

Creative Manager at LEAP

Led brand identity updates for subsidiaries (EasySoft, Bradley Software, RedView), contributing to increased customer retention. Directed the Florida Bar Association’s event presence, generating a 4% increase in seasonal sales through custom video and experiential design. Restructured marketing archives and naming conventions, recovering hundreds of billable hours through increased operational efficiency.

Art Director at DentalMonitoring

Coordinated with the Global Marketing Director in Paris to tailor international brand strategies for the U.S. market. Led a 3-person team (Social Media Manager, Copywriter, Marketing Specialist) to launch the ScanBoxpro product. Managed end-to-end production for the launch, including UI/UX, packaging, 360-degree campaigns, and photography. Contributed to the company's growth to Unicorn status through high-impact marketing and 28% first-month traffic growth.